Posts by: Mary Beth
- Biographical Info:
Our goal for AdBiblio campaigns is to run book ads that capture attention, increase engagement and make your book stand out in front of the right audience. When it comes to our native ads, the headline plays a major role in helping this happen. Like the lead paragraph in a news story, the headline of the ad is the single most important asset for capturing readers’ attention in the feed. So, with that in mind, I’m sharing some suggestions to deliver a killer headline for your book!
We’re just now hitting pumpkin spice latte season and it’s barely Halloween – so is it too soon to start thinking about Holiday shopping for books? Nope! I don’t think so. AdBiblio is already filling up November and December with Holiday campaigns! Take a look at a couple ways we can help get your niche titles in front of the right gift buyers and booknerds.
Food, glorious food! We were incredibly excited to work with S&S on promoting Elettra Weidemann’s new cookbook, Impatient Foodie. As a busy millennial herself, she asks in her cookbook, “Why did good food always go hand-in-hand with slowing down? Wasn’t there a way to have slow, sustainable, delicious food without the ‘slow’?”Impatient Foodie helps busy bees to find the time to put the best healthy weeknight dinners on the table!
AdBiblio thrives on integrating ourselves with the digital trends of the future. Which is why we’re excited to announce AdBiblio Native Ads! Native advertising mimics the style and format of organic posts on websites, letting your book ad blend in seamlessly with the content around it. We tapped into this native technology to help Kensington continue to get the word out about Lisa Jackson’s thrilling new novel, You Will Pay!
Why advertise one book, when you can advertise two? Return to Shepherd Avenue by Charlie Carillo and Stolen Time by Chloé Duval are both ideal for readers with a strong interest in contemporary fiction, family sagas, and coming of age stories. Combining both of these books into one ad, we were able to help Kensington Publishing reach the perfect audience looking for not one, but two, of their next heartfelt reads!
Break out the sunscreen – summer is officially here! And while many beach goers are throwing the frisbee or tossing about in the waves, others (aka Mary Beth) are happiest lounging on the sand completely entranced in a book. The time for promoting the best beach reads is now, and AdBiblio is here to help! Using advanced targeting and geofencing proximity technology, we serve your book ads to the perfect summer readers!
Proximity targeting. You’ve probably heard this from me several times in the last couple of weeks, and how excited we are (truly, we’re all so stoked) about this innovative new way in which we reach readers in real time in the real world (you can read more about it here!). And now, we’re sharing how we used this technology to reach a particularly niche audience – pop culture fans! From award winning and New York Times bestselling author Nick Bertozzi and artist Pierce Hargan, Becoming Andy Warhol depicts the career progression and life of the remarkably talented and ingenious artist Andy Warhol. Considering Warhol was the man who invented Pop Art, it makes sense that pop culture geeks and fanatics at New York City Comic Con would be the perfect audience for this graphic novel! So, using real time data through our proximity targeting, we helped ABRAMS promote Becoming Andy Warhol to New York City Comic Con attendees at the Javits Center!
Halloween is one of my favorite holidays and each year I look forward to seeing all the creative, elaborate and super fun costumes…on pets. So in honor of this holiday and my absolute love for all things books and animals, I’ve scoured the web for the best literary pets costumes. It wasn’t easy to only pick 15, but here they are. Starting with the scariest of them all…
“Banning books gives us silence when we need speech. It closes our ears when we need to listen. It makes us blind when we need sight.” -Stephen Chbosky It’s Banned Books Week– an annual event that brings together the entire book community in shared celebration of the freedom to read and fight censorship. And we can’t think of a better time to countdown the top 5 books most-challenged books from 2014 than RIGHT NOW. The list is compiled by the American Library Association’s Office for Intellectual Freedom, or OIF, and their received reports from libraries, schools, and the media on attempts to ban books in communities across the country. Check out the top 5 and then be sure to get yourself a copy…because you can! 🙂
Over the summer, AdBiblio helped promote international best-selling author Michelle Gable’s book tour. Gable hit six separate bookstores to talk about and sign her newest book, A Paris Apartment. The bestselling novel is inspired by the fascinating real life discovery of a Parisian apartment shuttered for 70 years. We were so excited to hear that the events were all a success, with a whopping 115 people showing up for the last one in Pawley’s Island, SC! Running event ads always makes us warm and fuzzy inside, because we know we’re helping multiple players in the book industry: the publicist spread the event with locals, the bookstore draw a crowd, and, most importantly, authors connect with their biggest fans while new ones are born! Win-win-win-win! So, in honor of our love for book events everywhere, we’re sharing ten bookstores across the country and the fantastic job they do of bringing the literary community together. Starting off, our #10 spot hits very close to home…