book advertising online

Posts by: Rachel

Website:
http://www.adbiblio.com
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Literary Links: Diversity Discussions

Reflecting on the recent events in Charlottesville and elsewhere around the country, including our own home base of Durham, NC, we’ve compiled some recent explorations of diversity in books and the book industry.

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Candlewick Native Ad Case Study: Candlewick Podcast

Book advertising is, of course, AdBibio’s forte. We pride ourselves on being the best – and only – programmatic ad solution for book publishers and authors. But when a publisher like Candlewick wants to advertise a non-book product, like a podcast, we’re always excited to take on a new challenge!

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Fire up the grill with sizzling summer cookbooks!

If there’s anything we love as much as books, it’s food (…and baby animals, of course – we’re not monsters). So it’s no surprise that we love promoting cookbooks! Delicious meals, creative recipes, and mouthwatering photos make cookbook advertising a good idea all year long, but summer’s abundant fresh produce and perfect grilling weather make this season especially enticing for home chefs.   Our powerful ad targeting technology makes it easy to identify the perfect summer cookbook audience, reaching people like:

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It’s “game on” for summer sports titles!

Wondering how to reach book fanatics who are also sports fanatics? We’re here to let you in on a little secret… our team is awesome at this, because we are those people!   I mean, check out what Mary Beth’s up to when she manages to pull her nose out of a book:

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AdBiblio helps you find the right readers

Check out our deck to find out how AdBiblio helps you connect with the right readers in the right place at the right time! Or if you’d like to dive right in to the specifics for your title, let Mary Beth know at marybeth@adbiblio.com.  

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AdBiblio Case Study – Rodale Bake Sales are my B*tch

Blogger and author April Peveteaux understands the challenges of raising a kid with food allergies – after all, she has celiac disease and her daughter carries the gene that could make her celiac too. After making gluten her b*tch and writing The Gluten-Free Cheat Sheet, April decided to tackle the intersection of parenting and food allergies with her new cookbook Bake Sales are my B*tch.  

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AdBiblio Case Study – Harlequin Rough & Tumble

Rough & Tumble is the first book in Rhenna Morgan’s steamy contemporary romance series The Haven Brotherhood. When Vivienne Moore has to go drag her hard-partying sister out of a bar on New Year’s Eve, she finds herself on a collision course with dangerously sexy club owner Jace Kennedy. Jace is determined to unlock Vivienne’s wild side…and he always gets what he wants.  

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Happy World Book and Copyright Day!

In honor of UNESCO’s World Book and Copyright Day, the AdBiblio team rounded up a list of some of our favorite non-American authors. Check out our picks below, and let us know which of your favorites we missed!

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AdBiblio Case Study: Algonquin – Cannibalism

One of the coolest books we’ve helped promote is Bill Schutt’s Cannibalism: A Perfectly Natural History. Algonquin needed to reach readers interested in learning more about the repelling yet fascinating taboo of cannibalism – and we knew it might be a challenge since “interested in cannibalism” ad targeting isn’t too easy to come by (weird, right?).     Schutt, a professor of biology and research associate in residence at the American Museum of Natural History, also earned a PhD in zoology from Cornell. And he definitely has a “type” when it comes to the topics he writes about – his first book was Dark Banquet: Blood and the Curious Lives of Blood-Feeding Creatures. (We’re not going to speculate on whether Schutt is or isn’t a vampire, but let’s just say we wouldn’t be surprised if that were the subject of his next book.)

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AdBiblio Case Study: S&S – The Kingdom of Happiness

If you’ve ever wondered whether AdBiblio works for non-fiction titles, look no further than Simon & Schuster’s The Kingdom of Happiness campaign. When S&S reached out about promoting this title, we couldn’t wait to put our book advertising tools to work!     The Kingdom of Happiness by Aimee Groth is an insider account of Zappos CEO Tony Hsieh’s quest to build his own Las Vegas utopia. While living in Zappos corporate housing, Groth had a firsthand view of Hseih’s attempt to build a new, socially conscious version of Silicon Valley known as the Downtown Project.

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