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Brand awareness for books – does it matter?

Brand awareness may seem like an empty and nebulous buzzword at first glance. It’s no surprise that unambiguous metrics like Clicks and CTR tend to be more popular than “awareness” when determining the success of ad campaigns. (We love clicks and high CTRs as much as the next advertiser!) But does that mean brand awareness is useless for book ads, or could it still be worth your time and ad dollars?

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Literary Links: may we share these May links?

It may not be May anymore but we still think you may enjoy these literary links from May. (OK I’ll stop now… maybe.)

 

Netflix announced its first comic book with a trailer. The Magic Order will be a miniseries of 6 issues, and you’ll need to grab them quick once they arrive in comic book stores on June 13th – there won’t be a second printing regardless of sales.

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HMH Case Study: Auntie Poldi and the Sicilian Lions

Q: What do you get when you combine a murder mystery, an eccentric amateur sleuth, and the stunning backdrop of Sicily?

A: A National Bestseller, an Indie Next List selection, a Spring ’18 B&N Discover Pick, a Costco Staff Pick, an Amazon Best Book of March 2018… and plenty more accolades!

 

Auntie Poldi and the Sicilian Lions by Mario Giordano tells the story of Auntie Poldi, a 60 year old German widow who retires to Sicily “…intending to drink herself comfortably to death with a sea view” – so basically living out my personal retirement fantasy. But when her handsome young handyman turns up dead, Poldi vows to get to the bottom of the case.

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Literary Links: April Foolishness

This is a post about books and publishing, so naturally I’m kicking it off with… GQ? There’s been a lot of backlash over GQ’s recent list of 21 Books You Don’t Have To Read, which included The Holy Bible. Frankly I’m just a little scared because I never even realized there are books I do have to read. I’ve been assuming all those voicemails about the local police coming to arrest me were spam calls, but now I’m not so sure. Does anyone have an extra copy of the required reading list I can borrow?

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smart tv

The Ins & Outs of Connected TV, Part 3: Are CTV Ads Right For You?

In Part 3 of our Connected TV series, we’ll help you figure out when to include CTV ads in your campaign. If you missed Part 1 or Part 2, you should give those a quick read before diving in.

By this point in the blog series you know that here at AdBiblio, we think CTV technology and advertising is really cool. The combination of the traditional TV commercial format with AdBiblio’s precision targeting (demographics, interests, geo-locations, and days & times) creates a fantastic opportunity to expand your campaign’s visibility and impact.

But that doesn’t mean Connected TV is right for every campaign.

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smart tv

The Ins & Outs of Connected TV, Part 2: Advertising on CTV

Welcome to Part 2 of our Connected TV series! If you missed Part 1, make sure to check it out here.

Given the rapid growth and popularity of Connected TV, it’s no surprise that advertising on CTV is also starting to gain traction – and we’re extremely excited make this tech available to you!

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smart tv

The Ins & Outs of Connected TV, Part 1: What Is CTV?

You’ve probably been hearing the term Connected TV lately – especially if you’ve been talking to Mary Beth. But, like with any new technology, a lot of people still aren’t totally clear on what exactly the term “Connected TV” means or how the tech benefits them.

Let’s clear it up!

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Captain’s Log: NYCC Stardate 2017

The AdBiblio team has been to NY Comic Con many times, but I personally have never had the pleasure… until now! And as a huge Star Wars nerd, what better timing than the year when The Last Jedi is being released?!

 

To be honest, I was expecting the atmosphere to be a lot like BEA with more costumes. If you’ve ever been to both BEA and NYCC though, you already know how wrong I was. (Except about the costumes – there are definitely more costumes at NYCC.)

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Candlewick Native Ad Case Study: Candlewick Podcast

Book advertising is, of course, AdBibio’s forte. We pride ourselves on being the best – and only – programmatic ad solution for book publishers and authors. But when a publisher like Candlewick wants to advertise a non-book product, like a podcast, we’re always excited to take on a new challenge!

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