selection of apps

Introducing… AdBiblio Proximity Campaigns!

We’ve been working hard on bringing the latest cutting edge ad tech to book publishers, and are thrilled to announce our new Proximity Targeting campaigns! Proximity targeting, also known as geo-fencing, lets you reach readers based on the places they go in the real world.

 

Using real-time GPS and latitude / longitude data, we can serve ads to readers through mobile apps while they are in a specific place at a specific time – like browsing inside a Barnes & Noble or a library. The same tools can also find people who have recently visited these locations. For example, if you wanted to promote a weight-loss cookbook, we could help you reach readers who have recently been to gyms, yoga centers, health food stores, juice bars, and more!

 

The possibilities are truly endless, but here are a few more ideas and examples of how you can use this technology to find the right people in the right place at the right time:stadium graphic

  • Book nerds in the Javits Center for New York City Comic Con
  • Readers in the Javits Center for Book Expo America
  • Readers in Barnes & Noble bookstores across the country
  • Football fanatics at an NFL game
  • Health enthusiasts in yoga studios and/or fitness clubs
  • Commuters in or near subway stations
  • Women on college campuses
  • People in airports
  • Tech gurus attending SXSW in Austin, TX
  • Readers shopping at Indie bookstores

 

You can also leverage the “recently visited” data to find people who have been to:

  • Indie bookstores in the South
  • Barnes & Noble
  • Coffee shops in North Carolina
  • NHL games
  • Libraries
  • Disney World
  • Airports
  • Comic book store in California
  • NYC Broadway show
  • PetSmart

 

Proximity Targeting ads run within mobile apps and are available in the following ad sizes:

  • 300×250 jpeg/png/gif
  • 320×50 jpeg/png/gif
  • 320×480 jpeg/png/gif

 

Depending on the book you’re promoting, your ad could appear in apps like these:

 

app logos

 

We hope you’re as excited about this new technology as we are! If you’re ready to get started, or just want to talk more about how Proximity Targeting can power your next book advertising campaign, email Mary Beth at marybeth@adbiblio.com!

 

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