We’ve all heard that you should never judge a book by its cover, but we also know that packaging and design are important to consumers. For book buyers, cover design is often the first step to engaging a potential reader. After all, aren’t you more likely to pick up a book if the cover appeals to you, or if you recognize that cover from somewhere else – like from an ad campaign that you’ve been noticing on all your favorite sites? Plus, in the age of “bookstagrammers,” a photo-worthy cover can turn one purchase into many by inspiring social media friends and followers to pick up a copy as well. There’s a lot to cover on this subject (pun most definitely intended!), so this edition of Literary Links is dedicated to the not so subtle art of judging a book by its cover.
Why You Should Judge a Book by Its Cover
“5 cover designers from top publishing houses in the country tell us how the fate of a book is sealed by the impact its cover creates….”
How paperback redesigns give publishers a second chance at winning readers
“While most of us just see a pretty cover, a lot goes on behind the scenes. We asked designers and creative directors to tell us how three hardback-to-paperback redesigns came together.”
Is Social Media Influencing Book Cover Design?
“With ‘bookstagramming’ becoming a force in marketing, are designers making covers more colourful, bolder and cleaner, to stand out on our screens?”
The 10 Best Book Covers of 2018, Described by Their Designers
“[W]e decided to ask cover designers, those unsung heroes of publishing, to demystify the creative process behind our ten favorite covers of the year.”
How Publishing’s Floral-Print Trend Came to Rule the World’s Bookshelves
“This book-cover trend is turning bookstores into flower shops.”