Blogger and author April Peveteaux understands the challenges of raising a kid with food allergies – after all, she has celiac disease and her daughter carries the gene that could make her celiac too. After making gluten her b*tch and writing The Gluten-Free Cheat Sheet, April decided to tackle the intersection of parenting and food allergies with her new cookbook Bake Sales are my B*tch.
Rough & Tumble is the first book in Rhenna Morgan’s steamy contemporary romance series The Haven Brotherhood. When Vivienne Moore has to go drag her hard-partying sister out of a bar on New Year’s Eve, she finds herself on a collision course with dangerously sexy club owner Jace Kennedy. Jace is determined to unlock Vivienne’s wild side…and he always gets what he wants.
In honor of UNESCO’s World Book and Copyright Day, the AdBiblio team rounded up a list of some of our favorite non-American authors. Check out our picks below, and let us know which of your favorites we missed!
One of the coolest books we’ve helped promote is Bill Schutt’s Cannibalism: A Perfectly Natural History. Algonquin needed to reach readers interested in learning more about the repelling yet fascinating taboo of cannibalism – and we knew it might be a challenge since “interested in cannibalism” ad targeting isn’t too easy to come by (weird, right?).
Schutt, a professor of biology and research associate in residence at the American Museum of Natural History, also earned a PhD in zoology from Cornell. And he definitely has a “type” when it comes to the topics he writes about – his first book was Dark Banquet: Blood and the Curious Lives of Blood-Feeding Creatures. (We’re not going to speculate on whether Schutt is or isn’t a vampire, but let’s just say we wouldn’t be surprised if that were the subject of his next book.)
If you’ve ever wondered whether AdBiblio works for non-fiction titles, look no further than Simon & Schuster’s The Kingdom of Happiness campaign. When S&S reached out about promoting this title, we couldn’t wait to put our book advertising tools to work!
The Kingdom of Happiness by Aimee Groth is an insider account of Zappos CEO Tony Hsieh’s quest to build his own Las Vegas utopia. While living in Zappos corporate housing, Groth had a firsthand view of Hseih’s attempt to build a new, socially conscious version of Silicon Valley known as the Downtown Project.
In honor of the Women’s Strike taking place on Wednesday, March 8 for International Women’s Day, we’ve pulled together some of the feminist books that have most inspired our AdBiblio team. Grab one of these great reads to bring to your Women’s Strike activities (or to work if you’re unable to strike) and stay inspired all day long!
Our passion and primary objective at AdBiblio is raising awareness of your book with the right readers. That’s why we developed our custom engagement metrics to measure audience interest and attention, and include them in every end-of-campaign report. While clicks and CTR indicate immediate conversions, these standard metrics don’t illustrate the longer-term impact of an ad campaign.
Reaching fans of inspirational, spiritual, and religious books has never been easier. By drawing on the same principles that apply to book advertising campaigns of any genre, AdBiblio’s spiritual and inspirational book targeting finds the right readers in the right places at the right time. In our recent blog post about romance book advertising, I talked about the 5 pillars of book targeting: demographics, sites, traits, locations, and parallels. Spiritual and religious titles can leverage these same complementary approaches to identify optimal readers.
One of our favorite book advertising innovations here at AdBiblio is our proprietary Lexicon Targeting. Lexicon Targeting uses custom sets of words and phrases to identify uniquely relevant online content. When you’re promoting a niche book, particularly one that already has or appeals to a cohesive fan base, these word and phrase lists are an especially powerful way to zero in on topical articles and websites. Titles related to a popular book series, TV show, movie, comic, board game, or sports team are all prime candidates for Lexicon Targeting. Our team recently had a particularly fun time curating the set of words and phrases for a collection of Star Wars titles from ABRAMS.
With Valentine’s Day right around the corner, the AdBiblio team has love on the brain! And while we love helping promote titles from all genres, romance novels hold a special place in our hearts. Often overlooked by literary reviewers and publications, romance is nonetheless one of the top-selling genres year after year. Romance books also tend to feature some of the cleverest titles, the steamiest cover art, and let’s be honest: in what other genre could we get away with using the call-to-action text “Mount Up”?