AdBiblio Case Study: Bloomsbury – Heirloom Harvest Chaser

With thousands of books being published and marketed each year, it’s difficult to make yours stand out. This is why we created The Chaser Ad, which follows the classic marketing “rule of 7” – a potential buyer needs to “hear” the advertiser’s message at least 7 times before they take action. We were thrilled to be able to use the chaser ad in a recent Bloomsbury campaign to help stretch the interest for Heirloom Harvest: Modern Daguerreotypes of Historic Garden Treasures by Amy Goldman. The campaign resulted in an impressive performance, and is a perfect example of the impact of the chaser!

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ABRAMS Becoming Andy Warhol Case Study: Proximity Targeting at NYCC!

Proximity targeting. You’ve probably heard this from me several times in the last couple of weeks, and how excited we are (truly, we’re all so stoked) about this innovative new way in which we reach readers in real time in the real world (you can read more about it here!). And now, we’re sharing how we used this technology to reach a particularly niche audience – pop culture fans!

From award winning and New York Times bestselling author Nick Bertozzi and artist Pierce Hargan, Becoming Andy Warhol depicts the career progression and life of the remarkably talented and ingenious artist Andy Warhol. Considering Warhol was the man who invented Pop Art, it makes sense that pop culture geeks and fanatics at New York City Comic Con would be the perfect audience for this graphic novel!

So, using real time data through our proximity targeting, we helped ABRAMS promote Becoming Andy Warhol to New York City Comic Con attendees at the Javits Center!

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selection of apps

Introducing… AdBiblio Proximity Campaigns!

We’ve been working hard on bringing the latest cutting edge ad tech to book publishers, and are thrilled to announce our new Proximity Targeting campaigns! Proximity targeting, also known as geo-fencing, lets you reach readers based on the places they go in the real world.

 

Using real-time GPS and latitude / longitude data, we can serve ads to readers through mobile apps while they are in a specific place at a specific time – like browsing inside a Barnes & Noble or a library. The same tools can also find people who have recently visited these locations. For example, if you wanted to promote a weight-loss cookbook, we could help you reach readers who have recently been to gyms, yoga centers, health food stores, juice bars, and more!

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Real Food Fake Food book cover

image via realfoodfakefood.com

AdBiblio Case Study – Algonquin Real Food Fake Food

Helping promote a New York Times bestseller like Real Food Fake Food is exciting in its own right, and working with our neighbors at Algonquin to do it was the icing on the (fake) cake for our NC-based team!

Award-winning journalist Larry Olmsted’s Real Food Fake Food is a fascinating exposé of rampant food fraud. From olive oil to sushi to coffee, Olmsted reveals the food industry’s deceptive practices and teaches readers how to identify the genuine from the fake. We knew this compelling book would appeal to health-conscious eaters, gourmands, and avid readers of culinary magazines like Food & Wine and Bon Appétit.

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Image via Christopher, Flickr

Top Book Club Selections of 2016 (Part 2)

There’s nothing like being a part of a great book club! It’s a wonderful way to socialize with fellow book lovers, and (let’s be honest) a great excuse to binge on wine and cheese!  There’s no question that 2016 has been a fabulous year for books and book clubs, and if you haven’t joined a local or online reading group yet, there’s no time like the present!

From library and bookstore clubs to celebrity recommendations, we’ve rounded up some of the top selections for 2016 book clubs.  Here are 10 MORE titles to keep your group’s reading momentum strong and well-balanced (click here to read Part 1):

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Spartan Fit book cover

image via hmhbooks.tumblr.com

AdBiblio Case Study – HMH Spartan Fit

Our team at AdBiblio includes a lot of fitness fanatics so we were *pumped* to help Houghton Mifflin Harcourt promote Spartan Fit! Written by the designer of Spartan races, Joe De Sena, the book details a complete 30-day workout and diet plan for peak performance. Because Spartan races include elements of strength, endurance, flexibility, and speed, we knew that a broad spectrum of potential athletes would love this title. The timing of HMH’s campaign also aligned perfectly with the spike in fitness interest generated by the Rio Olympics.

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Image via Christopher, Flickr

Top Book Club Selections of 2016 (Part 1)

There’s nothing like being a part of a great book club! It’s a wonderful way to socialize with fellow book lovers, and (let’s be honest) a great excuse to binge on wine and cheese!  There’s no question that 2016 has been a fabulous year for books and book clubs, and if you haven’t joined a local or online reading group yet, there’s no time like the present!

From library and bookstore clubs to celebrity recommendations, we’ve rounded up some of the top selections for 2016 book clubs.  Here are 10 titles to keep your group’s reading momentum strong and well-balanced:

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ABRAMS Untamed book cover

image via abramsbooks.com

AdBiblio Case Study – ABRAMS Untamed

We were thrilled when ABRAMS asked us to help promote Untamed, the companion novel to the wildly popular Splintered trilogy by A. G. Howard. We had previously helped spread the word about Ensnared, the final book in the trilogy, and couldn’t wait to dive back down the rabbit hole!

 

As The Boston Globe put it, the Splintered series is “[b]rilliant, because it is ambitious, inventive, and often surprising — a contemporary reworking of Lewis Carroll’s “Alice’s Adventures in Wonderland,’’ with a deep bow toward Tim Burton’s 2010 film version.”

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LitJoyCrate book box

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Counteract “Reluctant Readers” With Book Subscription Boxes

What’s the best way to counteract “reluctant reader” traits?  Make reading something kids and teens genuinely look forward to!  Of course, curating a love for reading starts at home and in the classroom, but some kids need a little extra push. We all know that kids love opening gifts, so monthly subscription “book boxes” might be the perfect way to keep kids reading all year long!

With these book boxes, kids can experience the joy of opening presents along with the joy of discovering a great new book.  If you have a reluctant (or avid) reader in your life, here are a few children’s and YA book subscription services you may want to try:

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catinhat4prez campaign logo

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Literary Links: Cats and Tats

This roundup of literary links is almost certainly going to change your presidential vote, help you write a bestselling novel, and inspire your next tattoo…

 

 

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