S&S Native Ad Case Study: Impatient Foodie

Food, glorious food! We were incredibly excited to work with S&S on promoting Elettra Weidemann’s new cookbook, Impatient Foodie. As a busy millennial herself, she asks in her cookbook, “Why did good food always go hand-in-hand with slowing down? Wasn’t there a way to have slow, sustainable, delicious food without the ‘slow’?”Impatient Foodie helps busy bees to find the time to put the best healthy weeknight dinners on the table!

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Kensington Native Ad Case Study: You Will Pay

AdBiblio thrives on integrating ourselves with the digital trends of the future. Which is why we’re excited to announce AdBiblio Native Ads! Native advertising mimics the style and format of organic posts on websites, letting your book ad blend in seamlessly with the content around it. We tapped into this native technology to help Kensington continue to get the word out about Lisa Jackson’s thrilling new novel, You Will Pay!

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Reach beach readers with the perfect beach reads!

Break out the sunscreen – summer is officially here! And while many beach goers are throwing the frisbee or tossing about in the waves, others (aka Mary Beth) are happiest lounging on the sand completely entranced in a book.

The time for promoting the best beach reads is now, and AdBiblio is here to help! Using advanced targeting and geofencing proximity technology, we serve your book ads to the perfect summer readers!

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Fire up the grill with sizzling summer cookbooks!

If there’s anything we love as much as books, it’s food (…and baby animals, of course – we’re not monsters). So it’s no surprise that we love promoting cookbooks! Delicious meals, creative recipes, and mouthwatering photos make cookbook advertising a good idea all year long, but summer’s abundant fresh produce and perfect grilling weather make this season especially enticing for home chefs.

 

Our powerful ad targeting technology makes it easy to identify the perfect summer cookbook audience, reaching people like:

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Get Inspired With Inspirational Book Targeting

Reaching fans of inspirational, spiritual, and religious books has never been easier. By drawing on the same principles that apply to book advertising campaigns of any genre, AdBiblio’s spiritual and inspirational book targeting finds the right readers in the right places at the right time. In our recent blog post about romance book advertising, I talked about the 5 pillars of book targeting: demographics, sites, traits, locations, and parallels. Spiritual and religious titles can leverage these same complementary approaches to identify optimal readers.

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Star Wars Lexicon Targeting Word Cloud

Let’s Get Lexical! (aka Lexicon Targeting for Niche Books)

One of our favorite book advertising innovations here at AdBiblio is our proprietary Lexicon Targeting. Lexicon Targeting uses custom sets of words and phrases to identify uniquely relevant online content. When you’re promoting a niche book, particularly one that already has or appeals to a cohesive fan base, these word and phrase lists are an especially powerful way to zero in on topical articles and websites. Titles related to a popular book series, TV show, movie, comic, board game, or sports team are all prime candidates for Lexicon Targeting. Our team recently had a particularly fun time curating the set of words and phrases for a collection of Star Wars titles from ABRAMS.

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The Five Pillars of Book Targeting small image

Romance (book advertising) is in the air…

With Valentine’s Day right around the corner, the AdBiblio team has love on the brain! And while we love helping promote titles from all genres, romance novels hold a special place in our hearts. Often overlooked by literary reviewers and publications, romance is nonetheless one of the top-selling genres year after year. Romance books also tend to feature some of the cleverest titles, the steamiest cover art, and let’s be honest: in what other genre could we get away with using the call-to-action text “Mount Up”?

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Do Facebook Ads Work For Books?

For many authors, Facebook advertising seems like a quick and efficient option. Indeed, some authors have generated sales with Facebook ads. Authors like Neil Gaiman, John Green, and  J.K. Rowling have a thriving Facebook presence. With some demographic targeting (including cities, age and sex) and spending increments for Facebook advertising as low as $5, what could do wrong?

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