AdBiblio Case Study: History is All You Left Me from Soho Teen

Here’s what Nicola Yoon, #1 New York Times bestselling author of Everything, Everything, has to say about Adam Silvera’s History is All You Left Me “This book will make you cry, think, and then cry some more.”

Hmm…a YA book that will make you cry and cry? SIGN. ME. UP. I’m a huge fan of tearing up with a good YA read, especially those that take me back to my extreme emotions of my teenage years. So when Soho Teen came to us looking to target this emotional teen read from Silvera, I was excited to meet with the team to plan an awesome campaign.

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ABRAMS Pique AdBiblio Campaign - YALLFest proximity targeting logo

AdBiblio Case Study – ABRAMS Pique at YallFest

After harnessing the power of AdBiblio Proximity Targeting to draw pop culture fans to their NYC Comic Con booth in October, ABRAMS decided to use another proximity campaign in November to promote their new YA book community, Pique. With YA fans flocking to Charleston, SC for YALLFest, the world’s largest YA book festival, the timing couldn’t have been more perfect!

 

Thousands of passionate readers travel to YALLFest each year to meet their favorite authors, attend star-studded panels, and celebrate with new friends. In a nutshell, it’s the perfect place to reach a community of hard-core YA enthusiasts. And now the fun can continue year-round with Pique’s author interviews, behind-the-scenes insights, chapter teasers, giveaways, and more!

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LitJoyCrate book box

image via litjoycrate.com

Counteract “Reluctant Readers” With Book Subscription Boxes

What’s the best way to counteract “reluctant reader” traits?  Make reading something kids and teens genuinely look forward to!  Of course, curating a love for reading starts at home and in the classroom, but some kids need a little extra push. We all know that kids love opening gifts, so monthly subscription “book boxes” might be the perfect way to keep kids reading all year long!

With these book boxes, kids can experience the joy of opening presents along with the joy of discovering a great new book.  If you have a reluctant (or avid) reader in your life, here are a few children’s and YA book subscription services you may want to try:

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