For many authors, Facebook advertising seems like a quick and efficient option. Indeed, some authors have generated sales with Facebook ads. Authors like Neil Gaiman, John Green, and J.K. Rowling have a thriving Facebook presence. With some demographic targeting (including cities, age and sex) and spending increments for Facebook advertising as low as $5, what could do wrong?
Lots, it turns out. Some clever sleuthing by Derek Muller, proprietor of the science-focused YouTube channel Veritasium, determined that many Facebook ad clicks are worthless and, worse, that buying lots of Facebook love can significantly decreases the popularity of any content you subsequently post to Facebook.
What do you think? Tell us about your experience with Facebook ads in the comments below.