{"id":1381,"date":"2017-08-31T11:30:34","date_gmt":"2017-08-31T15:30:34","guid":{"rendered":"http:\/\/adbiblio.com\/blog\/?p=1381"},"modified":"2023-02-08T12:45:36","modified_gmt":"2023-02-08T16:45:36","slug":"ss-native-ad-case-study-impatient-foodie","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/ss-native-ad-case-study-impatient-foodie\/","title":{"rendered":"S&S Native Ad Case Study: Impatient Foodie"},"content":{"rendered":"

Food, glorious food! We were incredibly excited to work with S&S on promoting Elettra Weidemann’s new cookbook, Impatient Foodie<\/em><\/strong><\/a>. As a busy millennial herself, she asks in her cookbook, “Why did good food always go hand-in-hand with slowing down? Wasn\u2019t there a way to have slow, sustainable, delicious food without the ‘slow’?”Impatient Foodie<\/em><\/strong><\/a> helps busy bees to find the time to put the best healthy weeknight dinners on the table!<\/p>\n

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We started out by running a traditional AdBiblio campaign combining optimized reader targeting with standard web banner ads. We targeted a mix of foodies, cookbook buyers, and online recipe seekers with demos and traits including full time working mothers, farmers market shoppers, vegans\/vegetarians, and more – the perfect audience who would love healthy recipes in a hurry. The traditional campaign finished with an above average banner performance, but adding native into the mix really had a remarkable effect on the CTR!<\/p>\n

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\"impatientfoodienative-foodnetwork\"<\/p>\n

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For the native ad, we used our headline scoring tool and personal expertise to create copy that would entice cookbook buyers and foodies! Targeting this niche group on top-tier sites including Food Network, E! Online, US Magazine, My Fitness Pal, HGTV, The Hollywood Gossip, and People, the ad finished with an impressive CTR of .26%!
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\"ImpatientFoodieNative-USMagazine<\/p>\n


\n<\/strong>For all you busy foodies out there \u2013 be sure to check out Elettra Weidemann’s Impatient Foodie<\/em> <\/strong><\/a>\u2013 and start planning some delicious, quick meals! 
\n<\/strong>And if you\u2019re ready to try out some native ads, I’m ready to chat!  Send me an email at marybeth@adbiblio.com!
\n<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Food, glorious food! We were incredibly excited to work with S&S on promoting Elettra Weidemann’s new cookbook, Impatient Foodie. As a busy millennial herself, she asks in her cookbook, “Why did good food always go hand-in-hand with slowing down? Wasn\u2019t there a way to have slow, sustainable, delicious food without the ‘slow’?”Impatient Foodie helps busy bees to […]<\/p>\n","protected":false},"author":5,"featured_media":1395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,31],"tags":[29,91,8,87,88,11,7],"class_list":["post-1381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adult","category-case-studies","tag-case-study","tag-cookbooks","tag-marketing","tag-native","tag-native-ads","tag-publishers","tag-targeting"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/1381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=1381"}],"version-history":[{"count":12,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/1381\/revisions"}],"predecessor-version":[{"id":4264,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/1381\/revisions\/4264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/1395"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=1381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=1381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=1381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}