{"id":2018,"date":"2018-06-26T10:40:50","date_gmt":"2018-06-26T14:40:50","guid":{"rendered":"http:\/\/adbiblio.com\/blog\/?p=2018"},"modified":"2023-02-07T16:33:31","modified_gmt":"2023-02-07T20:33:31","slug":"how-to-write-an-autobiographical-novel","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/how-to-write-an-autobiographical-novel\/","title":{"rendered":"AdBiblio Case Study: How to Write an Autobiographical Novel from HMH"},"content":{"rendered":"

Alexander Chee is a well known name in the literary world . He\u2019s the best-selling author of the novels The Queen of the Night <\/i>and Edinburgh<\/i>, and, as a novelist, has been described as \u201cmasterful\u201d by Roxane Gay, \u201cincendiary\u201d by The<\/em> New York Times<\/em>, and “brilliant” by The Washington Post<\/em>. Pretty solid resume! So, when HMH came to us for help in promoting his first collection of nonfiction, How to Write an Autobiographical Novel<\/a>, we were beyond thrilled to help get the word out.<\/p>\n

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In the collection, Chee writes about exploring his education as a man, writer, and activist\u2014and how we form our identities in life and in art. He delves deep into the lessons learned from a life spent reading and writing fiction, and examines personal experience like his father\u2019s death, the AIDS crisis, 9\/11, and the election of Donald Trump. Buzzfeed<\/em> says \u201cChee’s essays impart wisdom from a life fully lived, and speak to what it means to be a writer and reader in contemporary times.” The New York Times<\/em> calls it<\/a> “…a moving and personal tribute to impermanence, a wise and transgressive meditation”.<\/p>\n

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We absolutely love it when clients come to us with a title that is similar to a campaign they have run in the past. This is because we’ve already learned which readers were most engaged, and can leverage our unique AdBiblio read-alikes! For the novel Call Me Zebra <\/i>(case study here<\/a>!), HMH wanted to reach smart, literary readers — a very similar audience they wanted to reach again for How to Write an Autobiographical Novel<\/em>. In addition to this target, we also added in LGBTQ+ readers, nonfiction readers and writers, and Asian Americans.<\/p>\n

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The campaign included both banners and native ads, and ran on top sites including The Atlantic, NY Times, Washington Post, Jezebel, Bustle, Refinery29, Buzzfeed, Thought Catalog, Slate, The Guardian<\/em>, and more! In particular, the ads really resonated with Asian Americans with an interest in Liberal Activism, Feminism and LGBTQ+ rights, as well as having a passion for literature and art. I\u2019m always a huge fan of being able to cross device target the ads (if you\u2019ve met with me recently – you\u2019ve heard me rave about it!), and this particular type of retargeting finished with a strong .24% CTR. Overall, the campaign finished with a .31% CTR!<\/p>\n

Named a Most Anticipated Book of 2018 by Esquire, Book Riot, PopSugar, The Rumpus, My Republican, Paste, Bustle, Christian Science Monitor<\/em>, and Buzzfeed<\/em>, we aren’t alone in saying you should definitely check out How to Write An Autobiographical Novel<\/a>. <\/i>And if you’ve got a literary fiction or non fiction work to promote, you know where to find me! —> marybeth@adbiblio.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alexander Chee is a well known name in the literary world . He\u2019s the best-selling author of the novels The Queen of the Night and Edinburgh, and, as a novelist, has been described as \u201cmasterful\u201d by Roxane Gay, \u201cincendiary\u201d by The New York Times, and “brilliant” by The Washington Post. Pretty solid resume! So, when HMH […]<\/p>\n","protected":false},"author":5,"featured_media":2023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,31],"tags":[29,50,8,49,74,7],"class_list":["post-2018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adult","category-case-studies","tag-case-study","tag-hmh","tag-marketing","tag-memoir","tag-non-fiction","tag-targeting"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/2018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=2018"}],"version-history":[{"count":7,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/2018\/revisions"}],"predecessor-version":[{"id":4250,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/2018\/revisions\/4250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/2023"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=2018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=2018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=2018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}