{"id":2511,"date":"2019-04-25T13:54:24","date_gmt":"2019-04-25T17:54:24","guid":{"rendered":"http:\/\/adbiblio.com\/blog\/?p=2511"},"modified":"2023-02-07T16:28:41","modified_gmt":"2023-02-07T20:28:41","slug":"judge-dredd-the-cursed-earth-from-bloomsbury","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/judge-dredd-the-cursed-earth-from-bloomsbury\/","title":{"rendered":"AdBiblio Case Study: Judge Dredd: The Cursed Earth from Bloomsbury"},"content":{"rendered":"\n

Yes, it is true we are the book ad specialists. BUT, I bet you didn’t know we can successfully advertise more than just books! Bloomsbury came to us in hopes of promoting their new expedition game, Judge Dredd: The Cursed Earth<\/a>, <\/em>from Osprey Games. Judge Dredd was originally a comic book character, and appears in a number of movie and video game adaptations. We love running Sci-Fi and Fantasy book campaigns, and were thrilled to take our talents and venture into the gaming world!<\/p>\n\n\n\n\n\n\n

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Featuring competitive, co-operative and solo player modes and specially commissioned artwork from Dredd artists Rufus Dayglo and Dan Cornwell, <\/a>Judge Dredd: The Cursed Earth<\/a><\/em> is an immersive sci-fi western in which players must lead a team of judges against dinosaurs, mutants, and the Cursed Earth itself to hunt down a dangerous man who has fled the city, before a gang of criminals can get to him first. Sounds like the perfect Friday night \u2013 Big Bang Theory<\/em> style!<\/p>\n\n\n

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To nail down this niche audience, we combined several “geek” and gaming targeting elements. In addition to those with a strong interest in card games \/ trading cards \/ board games and puzzles, we aimed to reach RPG, multiplayer, and fantasy gamers. On top of this, we layered traits such as Sci-Fi \/ Fantasy enthusiasts, comic book and graphic novel fans, Cosplay enthusiasts, Comic Con fans, and fans of TV shows like Game of Thrones<\/em> and Stranger Things<\/em>. Our keywords included titles of similar games like Dungeons and Dragons <\/em>and World of Warcraft<\/em>, as well as those reading content featuring terms and phrases like Judge Dredd<\/em>, best role playing games<\/em>, best fantasy board games<\/em>, adventure card games<\/em>, and more. And lastly, since we have a strong collection of our own Sci-Fi \/ Fantasy cookies, we were sure to mix in our AdBiblio read-alike audience!<\/p>\n\n\n

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In addition to the above, the campaign also included our unique proximity reach. With these ads, we were able to target Sci-Fi and Fantasy enthusiasts and those with a strong interest in board games and puzzles who were frequent shoppers or shopping in real time at GameStop, Barnes & Noble, Target, Walmart, Comic book stores, and Best Buy! <\/p>\n\n\n

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Both campaigns finished above benchmark, with the proximity ending at a .23% CTR, and the native \/ banners portion at a strong .19% CTR. Top traits including Comic Book readers (.38% CTR), RPG gamers (.25% CTR), Comic Con fans (.29% CTR), Sci-Fi TV and Film viewers (.21% CTR), and, surprisingly, those with a strong interest in Puzzles and Brainteasers (.53%!). The ads ran on top-tier sites including Polygon, ComicBook, Rolling Stone, Cracked, Screen Rant, Go Comics, The Gamer, Wired<\/em>, and more!<\/p>\n\n\n\n

If you or someone you know loves fantasy gaming, you have to check out Judge Dredd: The Cursed Earth<\/em> here!<\/a> And if you have a unique product you\u2019re looking to promote, shoot me a message and let\u2019s get started! <\/p>\n","protected":false},"excerpt":{"rendered":"

Yes, it is true we are the book ad specialists. BUT, I bet you didn’t know we can successfully advertise more than just books! Bloomsbury came to us in hopes of promoting their new expedition game, Judge Dredd: The Cursed Earth, from Osprey Games. Judge Dredd was originally a comic book character, and appears in a number of […]<\/p>\n","protected":false},"author":5,"featured_media":2517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,31],"tags":[58,121,122,123],"class_list":["post-2511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adult","category-case-studies","tag-bloomsbury","tag-case-studies","tag-gaming","tag-sci-fi"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/2511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=2511"}],"version-history":[{"count":9,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/2511\/revisions"}],"predecessor-version":[{"id":4238,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/2511\/revisions\/4238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/2517"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=2511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=2511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=2511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}