{"id":2811,"date":"2020-01-14T12:11:26","date_gmt":"2020-01-14T16:11:26","guid":{"rendered":"https:\/\/adbiblio.com\/blog\/?p=2811"},"modified":"2023-02-07T16:10:46","modified_gmt":"2023-02-07T20:10:46","slug":"candlewick-piglet-named-mercy","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/candlewick-piglet-named-mercy\/","title":{"rendered":"AdBiblio Case Study: A Piglet Named Mercy from Candlewick"},"content":{"rendered":"\n

You know why I love Kate DiCamillo so much? Not only is she an amazing writer, but so many of her books feature really cute animals. I mean, have you met a more lovable mouse than Despereaux?<\/em> And then there’s Mercy Watson, the adorable porcine wonder, who we now get to meet as a little piglet! We were super excited to help Candlewick spread the word for DiCamillo’s A Piglet Named Mercy. <\/a><\/em><\/p>\n\n\n\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

A Piglet Named Mercy<\/em> is the picture-book prequel to the New York Times <\/em>best-selling Mercy Watson<\/em> chapter book series. The book is perfect for little readers and adorably illustrates the origin story of Mercy and all her friends at Deckawoo Drive. Kirkus Reviews<\/em> says, \u201cYounger siblings of the Mercy chapter-book lovers will find their way into the series with this first look, written just for them.\u201d<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

With a December run date, Candlewick\u2019s goal was to reach holiday shoppers, in particular Amazon shoppers and book buyers. In addition to this, we targeted Parents of children ages 3-8, Preschool through 2nd Grade teachers, and School Librarians \/ Librarians. Top traits included children\u2019s book buyers, PBS kids viewers, children\u2019s learning tools \/ education products buyers, children\u2019s gift shoppers and more. Keywords included terms and phrases like Kate DiCamillo, Mercy Watson, holiday books for kids, holiday gifts for children, <\/em>and best Christmas books for children.<\/em><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

The campaign included our popular native ad and ran on top sites including Scary Mommy, Dad Patrol, Parents Dome, Baby Gaga, BBC, E! Weekly, NY Times, Moms, Washington Post<\/em>, and more! Finishing at an overall CTR of .22% CTR, the ad performed best with PBS kids viewers (.84% ctr!), children\u2019s holiday gift shoppers (.38% CTR) and Preschool through 2nd Grade Teachers (.31% CTR). Fans of Mercy Watson can join her \u201cHot Buttered Toast Fan Club\u201d and we loved the use of buttered toast in the native ad image! <\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

If you\u2019re looking to introduce a little one to the wonderful world of Mercy Watson, you have to get your hands on A Piglet Named Mercy<\/em>! You can pick up your copy here.<\/a> And if you\u2019ve got a fun new title to promote, you know where to find me –marybeth@adbiblio.com ! <\/p>\n","protected":false},"excerpt":{"rendered":"

You know why I love Kate DiCamillo so much? Not only is she an amazing writer, but so many of her books feature really cute animals. I mean, have you met a more lovable mouse than Despereaux? And then there’s Mercy Watson, the adorable porcine wonder, who we now get to meet as a little […]<\/p>\n","protected":false},"author":5,"featured_media":2816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,167],"tags":[89,29,22,35,88,7],"class_list":["post-2811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-childrens","tag-candlewick","tag-case-study","tag-childhood-books","tag-childrens-books","tag-native-ads","tag-targeting"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/2811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=2811"}],"version-history":[{"count":4,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/2811\/revisions"}],"predecessor-version":[{"id":4226,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/2811\/revisions\/4226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/2816"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=2811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=2811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=2811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}