{"id":3386,"date":"2021-03-24T13:31:51","date_gmt":"2021-03-24T17:31:51","guid":{"rendered":"https:\/\/adbiblio.com\/blog\/?p=3386"},"modified":"2023-02-07T14:03:06","modified_gmt":"2023-02-07T18:03:06","slug":"wolfboy","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/wolfboy\/","title":{"rendered":"AdBiblio Case Study: Wolfboy from Bloomsbury"},"content":{"rendered":"\n

Sure, children\u2019s books are for children \u2013 but let\u2019s be honest, us adults love them too! And it\u2019s been a while since I could relate to a kids’ book as much as I could to Wolfboy<\/a><\/em> by Andy Harkness. Why? Because it\u2019s about something all of us deal with from time to time (or, for me \u2013most days)<\/em> \u2013\u2013 being HANGRY. We loved helping Bloomsbury spread the word about this little wolf on the search for a snack!<\/p>\n\n\n\n\n\n\n

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via: @adbiblio_reads<\/figcaption><\/figure>\n<\/div>\n\n\n


Andy Harkness knows a thing or two about illustration and animation. In fact, he\u2019s an award-winning art director who has worked on Moana, Frozen, and Wreck-it-Ralph, among other movies! And it really shows in Wolfboy.<\/em> We were mesmerized by his artwork which is comprised of digitally edited photos of clay sculptures, giving it an almost cinematic feel! And in addition to the unique art work, the story is one that will keep parents and children laughing the whole way through as this little wolf becomes hungrier and hangrier. Publishers Weekly<\/em> says, \u201cReaders will feel like they have a front-row seat to a marvelously imagined and sculpted toy theater.\u201d<\/p>\n\n\n

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The base of the campaign included parents of children ages 3-8 and grandparents. On top of this, we included traits and behaviors like children\u2019s and picture book buyers, those who read parenting content online, mommy and family blog readers, children\u2019s gift buyers, and those with a strong interest in children\u2019s games and toys. Comps included popular children\u2019s authors and similar books like Grumpy Monkey<\/em> by Suzanne Lang, The Bad Seed<\/em> by Jory John, and Dragons Love Tacos<\/em> by \u200bAdam Rubin. Keywords included phrases like bedtime stories, children’s book series, hilarious picture books<\/em>, and gifts for children<\/em>!<\/p>\n\n\n

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The campaign featured our popular mix of native and banners, and finished at a 0.23% CTR. The ads ran on top sites including Parents, Red Tricycle, NY Times, Childhood 101, Scary Mommy, Imagination Soup, Cafe Mom, Family Education, Children’s Library Lady,<\/em> and more \u2013 and resonated best with those who have a strong interest in children’s games & activities – 0.30% CTR, Avid children’s & picture book buyers \u20130.25% CTR, and Children\u2019s & family TV & movie viewers – 0.23% CTR!<\/p>\n\n\n

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We can\u2019t wait to see what Andy Harkness does next. In the meantime, you can find Wolfboy<\/em> (and more about his awesome art!<\/em>) here on his site.<\/a> And if you\u2019ve got a kids book ready to promote, you know where to find me \u2013 marybeth@adbiblio.com<\/a>. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Sure, children\u2019s books are for children \u2013 but let\u2019s be honest, us adults love them too! And it\u2019s been a while since I could relate to a kids’ book as much as I could to Wolfboy by Andy Harkness. Why? Because it\u2019s about something all of us deal with from time to time (or, for […]<\/p>\n","protected":false},"author":5,"featured_media":3391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,167],"tags":[133,29,22,35,88,112],"class_list":["post-3386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-childrens","tag-banners","tag-case-study","tag-childhood-books","tag-childrens-books","tag-native-ads","tag-picture-books"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/3386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=3386"}],"version-history":[{"count":8,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/3386\/revisions"}],"predecessor-version":[{"id":4202,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/3386\/revisions\/4202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/3391"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=3386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=3386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=3386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}