{"id":3810,"date":"2022-09-07T10:01:11","date_gmt":"2022-09-07T14:01:11","guid":{"rendered":"https:\/\/adbiblio.com\/blog\/?p=3810"},"modified":"2022-10-03T12:35:40","modified_gmt":"2022-10-03T16:35:40","slug":"proximity-targeting-for-fall-books","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/proximity-targeting-for-fall-books\/","title":{"rendered":"Proximity Targeting for Fall Books"},"content":{"rendered":"\n<p>Sweater Weather, Spooky Season, and Pumpkin Spice are finally right around the corner! Fall calendars are filling up with school schedules, Halloween parties, fall sports, and outdoor activities. And for book publishers and authors, using location-based proximity targeting is the perfect way to reach readers with fall-focused titles while they&#8217;re out in the real world!<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Children&#8217;s Books for Fall<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"700\" height=\"560\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/gabby-orcutt-7E29j_4GBNI-unsplash-1-700x560.jpg\" alt=\"\" class=\"wp-image-3815\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/gabby-orcutt-7E29j_4GBNI-unsplash-1-700x560.jpg 700w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/gabby-orcutt-7E29j_4GBNI-unsplash-1-240x192.jpg 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/gabby-orcutt-7E29j_4GBNI-unsplash-1-768x614.jpg 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/gabby-orcutt-7E29j_4GBNI-unsplash-1-1536x1229.jpg 1536w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/gabby-orcutt-7E29j_4GBNI-unsplash-1-2048x1638.jpg 2048w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p>Fall is full of the cutest picture book titles! Now you can find parents of kids ages 4-8, grandparents, PreK-3rd grade teachers, and children&#8217;s book buyers who are currently at or who recently visited:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pumpkin patches<\/li><li>Apple orchards<\/li><li>Children&#8217;s bookstores<\/li><li>Daycares<\/li><li>Preschools<\/li><li>Elementary schools<\/li><li>Kids&#8217; museums<\/li><li>Children&#8217;s retail stores<\/li><\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-elevate-1267295-667x1000.jpg);background-position:50% 50%\"><img decoding=\"async\" width=\"667\" height=\"1000\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-elevate-1267295-667x1000.jpg\" alt=\"\" class=\"wp-image-3818 size-full\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-elevate-1267295-667x1000.jpg 667w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-elevate-1267295-240x360.jpg 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-elevate-1267295-768x1152.jpg 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-elevate-1267295-1024x1536.jpg 1024w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-elevate-1267295-1366x2048.jpg 1366w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-elevate-1267295.jpg 1667w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Fiction &amp; Nonfiction for Sports Fanatics<\/h2>\n\n\n\n<p>If you&#8217;re a sports fan like me, or just want to reach sports fanatics while avoiding the crowds yourself, this fall is packed with locations and events perfect for proximity targeting!<\/p>\n\n\n\n<p>Reach fans of the sport of your choice while they&#8217;re at, and after they&#8217;ve recently visited:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Football stadiums<\/li><li>MLS stadiums<\/li><li>NBA stadiums<\/li><li>NHL stadiums<\/li><li>College campuses<\/li><li>Sports bars during major events like:<ul><li>MLB playoffs<\/li><li>The World Series<\/li><li>The World Cup<\/li><\/ul><\/li><\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Halloween Horror<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/kenny-eliason-A59lWOrZVnw-unsplash-700x467.jpg\" alt=\"\" class=\"wp-image-3816\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/kenny-eliason-A59lWOrZVnw-unsplash-700x467.jpg 700w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/kenny-eliason-A59lWOrZVnw-unsplash-240x160.jpg 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/kenny-eliason-A59lWOrZVnw-unsplash-768x512.jpg 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/kenny-eliason-A59lWOrZVnw-unsplash-1536x1024.jpg 1536w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/kenny-eliason-A59lWOrZVnw-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Who doesn&#8217;t love a brand new horror novel during the spookiest season of the year?! <\/p>\n\n\n\n<p>Get your ads in front of adult readers who are Halloween enthusiasts, horror &amp; suspense fans, and bestselling book buyers while they&#8217;re visiting, or after they&#8217;ve survived a trip to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Haunted houses<\/li><li>Halloween horror attractions<\/li><li>Corn mazes<\/li><li>Haunted woods<\/li><li>Spirit Halloween &amp; other Halloween stores<\/li><\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-pnw-production-7625040-667x1000.jpg);background-position:50% 50%\"><img decoding=\"async\" width=\"667\" height=\"1000\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-pnw-production-7625040-667x1000.jpg\" alt=\"\" class=\"wp-image-3819 size-full\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-pnw-production-7625040-667x1000.jpg 667w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-pnw-production-7625040-240x360.jpg 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-pnw-production-7625040-768x1152.jpg 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-pnw-production-7625040-1024x1536.jpg 1024w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-pnw-production-7625040-1365x2048.jpg 1365w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-pnw-production-7625040.jpg 1600w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Books for Outdoors Enthusiasts<\/h2>\n\n\n\n<p>It&#8217;s finally time to step outside into that crisp fall air!<\/p>\n\n\n\n<p>Whether you&#8217;re promoting a fiction title that features outdoor activities or wilderness survival, or a nonfiction nature book, you&#8217;ll find the right readers by targeting locations like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Hiking trailheads<\/li><li>Campgrounds<\/li><li>National Parks<\/li><li>RV parks<\/li><li>REI stores<\/li><li>Outdoors stores<\/li><li>Nature preserves<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Witchy Romance Reads<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1800\" height=\"1350\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/olivia-bauso-4cyi4DqzCe4-unsplash-1-edited.jpg\" alt=\"\" class=\"wp-image-3820\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/olivia-bauso-4cyi4DqzCe4-unsplash-1-edited.jpg 1800w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/olivia-bauso-4cyi4DqzCe4-unsplash-1-edited-700x525.jpg 700w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/olivia-bauso-4cyi4DqzCe4-unsplash-1-edited-240x180.jpg 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/olivia-bauso-4cyi4DqzCe4-unsplash-1-edited-768x576.jpg 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2022\/09\/olivia-bauso-4cyi4DqzCe4-unsplash-1-edited-1536x1152.jpg 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n\n\n<p>Are you advertising a book that&#8217;s perfect for that witchy TikTok crowd? We&#8217;ve got you covered!<br>Now you can reach women ages 18-34 who are fiction fanatics, TikTok enthusiasts, social media influencers, and romance readers who are at or who recently visited:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Magic shops<\/li><li>Crystal shops<\/li><li>Psychics &amp; astrologers<\/li><li>Reiki healing centers<\/li><li>Apple orchards, pumpkin patches, &amp; corn mazes<\/li><li>Salem, Massachusetts, including attractions like:<ul><li><a href=\"https:\/\/salemwitchmuseum.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salem Witch Museum<\/a><\/li><li><a href=\"https:\/\/salemweb.com\/events\/the-salem-psychic-fair-and-witches-market\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Salem Psychic Fair and Witches&#8217; Market<\/a><\/li><li><a href=\"https:\/\/7gables.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">The House of the Seven Gables<\/a><\/li><\/ul><\/li><li>College &amp; university campuses<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-center\">Want to learn more about the custom proximity targeting AdBiblio can create for your book? Email Mary Beth at <a href=\"mailto:marybeth@adbiblio.com\" target=\"_blank\" rel=\"noreferrer noopener\">marybeth@adbiblio.com<\/a> to see a proposal!<\/p>\n\n\n\n<p class=\"has-text-align-center\">Or, check out our <a href=\"https:\/\/adbiblio.com\/blog\/adbiblio-case-study-surely-books-launch-from-abrams\/\" target=\"_blank\" rel=\"noreferrer noopener\">case study<\/a> to see how ABRAMS used proximity targeting as part of their Surely Books launch!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sweater Weather, Spooky Season, and Pumpkin Spice are finally right around the corner! Fall calendars are filling up with school schedules, Halloween parties, fall sports, and outdoor activities. And for book publishers and authors, using location-based proximity targeting is the perfect way to reach readers with fall-focused titles while they&#8217;re out in the real world!<\/p>\n","protected":false},"author":11,"featured_media":3814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[152,151,61,7],"class_list":["post-3810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-targeting","tag-fall-books","tag-halloween","tag-proximity-targeting","tag-targeting"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/3810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=3810"}],"version-history":[{"count":12,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/3810\/revisions"}],"predecessor-version":[{"id":3891,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/3810\/revisions\/3891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/3814"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=3810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=3810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=3810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}