{"id":3905,"date":"2022-10-06T14:04:16","date_gmt":"2022-10-06T18:04:16","guid":{"rendered":"https:\/\/adbiblio.com\/blog\/?p=3905"},"modified":"2023-09-15T14:50:50","modified_gmt":"2023-09-15T18:50:50","slug":"proximity-ads-for-comic-books-and-more","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/proximity-ads-for-comic-books-and-more\/","title":{"rendered":"Proximity Ads for Comic Books & More"},"content":{"rendered":"\n

While Mary Beth is geeking out at New York Comic Con this week, the rest of the AdBiblio team is back at home trying to live vicariously through her updates & social media posts. Sometimes you just can’t be everywhere you want to be. But if you’re a comic book, graphic novel, or manga publisher, and the place you want to be is wherever your book buyers are, we’ve got the best solution for you! Proximity ads for comic books, manga & graphic novels put your titles right in front of exactly the right readers, in exactly the right places in the real world. Here’s how…<\/p>\n\n\n\n\n\n\n

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A refresher on Proximity Ads:<\/h2>\n\n\n\n

Proximity targeting<\/strong>, also known as geo-fencing<\/strong>, lets you reach readers in real time <\/strong>based on the places they go in the real world<\/strong>. Using real-time GPS and latitude \/ longitude data, AdBiblio can reach visitors to specific locations like retail stores, festivals, conventions, hotels, airports, theaters, libraries, and anywhere else you can imagine! <\/p>\n\n\n\n

We can even filter down by demographics and audience traits to maximize your budget and avoid wasted impressions \u2013 if you’ve got a fantasy book on sale at Target stores, we’ll only show your ads to the shoppers who are known book buyers & fantasy fanatics.<\/p>\n\n\n\n

Proximity ads run across top-tier and niche sites & apps like NY Times, Goodreads, The Mary Sue, Hypable, Buzzfeed,<\/em> and hundreds more! <\/p>\n\n\n\n

And, in addition to that live in-the-moment targeting, we can also reach historical visitors of a location. For example, if you want to reach people who visit movie theaters, you don’t just have to rely on who decides to show up to the theater on a given day \u2013 you’ll also be able to reach anyone who visited within the past 30 days, giving you access to a much larger pool of qualified readers.<\/p>\n\n\n\n

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So how does it work for comic books & graphic novels?<\/h2>\n\n\n\n

Where do I even begin?! There are so<\/strong> many cool and creative ways to reach comic, manga & graphic novel enthusiasts out in the real world. <\/p>\n\n\n\n

Let’s start with this week’s big event: New York Comic Con!<\/p>\n\n\n

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Proximity Ads for Comic & Geek Cons:<\/h3>\n\n\n\n

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1. Inside the event:<\/strong><\/p>\n\n\n\n

AdBiblio’s Proximity Ads can reach attendees at NYCC, San Diego Comic Con, Dragon Con, PAX, Anime Expo, and any & every other comic, fantasy, and geek convention in the country. We’ll serve your ads directly to people who visit the convention center hosting the event, during the exact days & hours of the con. <\/p>\n\n\n\n

Use your ad creatives to direct people to your booth, drive awareness of an event or signing, invite them to an afterparty, or promote your latest titles!<\/p>\n\n\n\n

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2. At the hotels:<\/strong><\/p>\n\n\n\n

Stay top of mind with people flocking to hotels leading up to the con, and attendees crashing after a fun but exhausting day to scroll their phones in bed! <\/p>\n\n\n\n

We’ll help you get in front of…<\/strong><\/p>\n\n\n\n

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