{"id":4075,"date":"2022-11-17T14:52:53","date_gmt":"2022-11-17T18:52:53","guid":{"rendered":"https:\/\/adbiblio.com\/blog\/?p=4075"},"modified":"2023-02-07T13:56:02","modified_gmt":"2023-02-07T17:56:02","slug":"adbiblio-case-study-the-complicities-from-algonquin-books","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/adbiblio-case-study-the-complicities-from-algonquin-books\/","title":{"rendered":"AdBiblio Case Study: The Complicities from Algonquin Books"},"content":{"rendered":"\n

There’s the stories we tell ourselves, and then there’s the truth. And sometimes they aren’t one and the same. This is exactly what award winning author Stacey D’Erasmo’s examines in her newest novel, The Complicities<\/a><\/em>. We were thrilled to help Algonquin spread the word about this haunting and compelling story that’s a perfect pick for book clubs!<\/p>\n\n\n\n\n\n\n

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I could break down the summary of The Complicitie<\/em>s, but Ruth Ozeki, author of The Book of Form and Emptines<\/em>s, gives one heck of a testimony: <\/p>\n\n\n\n

\u201cThe Complicities is a subtle masterpiece. Imagine a voice\u2014lyrical and low, intimate and insistent\u2014whispering in your ear. Half-told truths simmer below the surface, like the uneasy murmuring of a conscience. Mesmerized, you listen. There is menace here in D\u2019Erasmo\u2019s disquieted world, and terrible beauty, too. Things are not what they appear to be. We are not who we think we are, either, and yet we are complicit.\u201d <\/p>\n\n\n\n

It’s best to grab your own copy and see for yourself!<\/p>\n\n\n

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The base of the campaign targeted literary fiction readers, fiction book buyers, librarians, and booksellers. On top of this, we added in bookish traits and behaviors like book club members, literary influencers, arts & lit enthusiasts, fans of Oprah’s book club, Goodreads users, books and lit app users, those with a strong interest in book subscriptions, and bestselling book buyers. Comps included popular authors like Emily St. John Mandel, Ruth Ozeki, Samantha Hunt, Maggie Shipstead, Gillian McAllister, and Jennifer Egan. Keywords included terms and phrases like women’s fiction, must-read fiction, most anticipated books, book club guide, Read with Jenna, divorce fiction, best books of 2022,<\/em> and more!<\/p>\n\n\n

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The campaign included our classic and premium banners and ran on sites including Book Club Chat, Books & Bao, NY Times, She Knows, Good Morning America, LA Times, Parade, Huffington Post,<\/em> & more. The campaign finished at a .34% CTR and resonated strongly with those interested in book subscriptions (.62% CTR!), our AdBiblio fiction read alike audience (.60% CTR), and librarians and booksellers (.50% CTR!).<\/p>\n\n\n\n

The Complicities<\/em> is the perfect addition to your book club, or even just a great book to read curled up on the couch\u2013 you can grab your copy here!<\/a> And if you’re ready for your next campaign, let’s chat! You can find me at marybeth@adbiblio.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

There’s the stories we tell ourselves, and then there’s the truth. And sometimes they aren’t one and the same. This is exactly what award winning author Stacey D’Erasmo’s examines in her newest novel, The Complicities. We were thrilled to help Algonquin spread the word about this haunting and compelling story that’s a perfect pick for […]<\/p>\n","protected":false},"author":5,"featured_media":4079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,31],"tags":[121,29,4,8,7],"class_list":["post-4075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adult","category-case-studies","tag-case-studies","tag-case-study","tag-fiction","tag-marketing","tag-targeting"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/4075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=4075"}],"version-history":[{"count":2,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/4075\/revisions"}],"predecessor-version":[{"id":4083,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/4075\/revisions\/4083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/4079"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=4075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=4075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=4075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}