{"id":4136,"date":"2023-01-16T13:28:24","date_gmt":"2023-01-16T17:28:24","guid":{"rendered":"https:\/\/adbiblio.com\/blog\/?p=4136"},"modified":"2023-01-16T13:28:26","modified_gmt":"2023-01-16T17:28:26","slug":"4-adbiblio-targeting-tactics-black-history-month","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/4-adbiblio-targeting-tactics-black-history-month\/","title":{"rendered":"4 AdBiblio Targeting Tactics to Reach Readers Who Are Honoring Black History Month"},"content":{"rendered":"\n<p><strong>Using 4 key tactics (demographics, read-alikes, content, and keywords), AdBiblio targeting can help you reach readers who are interested in Black History content. Here\u2019s how:<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/01\/suad-kamardeen-hx4IFNQcZU-unsplash-2-700x467.jpg\" alt=\"\" class=\"wp-image-4145\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/01\/suad-kamardeen-hx4IFNQcZU-unsplash-2-700x467.jpg 700w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/01\/suad-kamardeen-hx4IFNQcZU-unsplash-2-240x160.jpg 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/01\/suad-kamardeen-hx4IFNQcZU-unsplash-2-768x512.jpg 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/01\/suad-kamardeen-hx4IFNQcZU-unsplash-2-1536x1024.jpg 1536w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/01\/suad-kamardeen-hx4IFNQcZU-unsplash-2-2048x1365.jpg 2048w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Demographic targeting can pinpoint:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>African American readers of any genre<br><\/li>\n\n\n\n<li>African American business influencers and decision makers<br><\/li>\n\n\n\n<li>African American parents who are children\u2019s book &amp; gift buyers<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Read-alike audiences capture<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>people who have highly engaged with closely related titles, content, and keywords in the past, hand-selected from our proprietary pool of millions of readers and book buyers<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Content targeting identifies<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>readers with a strong interest in Black History Month: people who are reading articles, essays, and social media posts about Black History Month and also searching online for related topics<br><\/li>\n\n\n\n<li>readers interested in topics like civil rights, social justice &amp; advocacy, feminism, and Black Lives Matter<br><\/li>\n\n\n\n<li>viewers of content and entertainment geared toward BIPOC viewers, such as The Chi, Atlanta, Black Lady Sketch Show, Black-ish, Queen Sugar, I May Destroy You, #blackAF, and more!<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Targeting relevant Black History Month keywords reaches:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>book buyers who are reading articles\/content with keywords like <em>Black History Month, Black Influencers, BIPOC authors, #blackboyjoy, African American history books<\/em>, etc.<br><\/li>\n\n\n\n<li>people who are researching and reading about Black historical figures like James Baldwin, Rosa Parks, Malcolm X, Toni Morrison, Ruby Bridges, Martin Luther King Jr., and more!<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"700\" height=\"555\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/01\/unseen-histories-bTF3gkd2L28-unsplash-700x555.jpg\" alt=\"\" class=\"wp-image-4148\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/01\/unseen-histories-bTF3gkd2L28-unsplash-700x555.jpg 700w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/01\/unseen-histories-bTF3gkd2L28-unsplash-240x190.jpg 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/01\/unseen-histories-bTF3gkd2L28-unsplash-768x609.jpg 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/01\/unseen-histories-bTF3gkd2L28-unsplash-1536x1218.jpg 1536w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/01\/unseen-histories-bTF3gkd2L28-unsplash-2048x1624.jpg 2048w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Leverage these powerful AdBiblio targeting tools and more to optimize your custom Black History Month audience! Reach out to Mary Beth for your custom proposal &#8211; <a href=\"mailto:marybeth@adbiblio.com\" target=\"_blank\" rel=\"noreferrer noopener\">marybeth@adbiblio.com<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Ready to read more? Check out all our blog posts right <a href=\"http:\/\/adbiblio.com\/blog\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>!<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using 4 key tactics (demographics, read-alikes, content, and keywords), AdBiblio targeting can help you reach readers who are interested in Black History content. Here\u2019s how:<\/p>\n","protected":false},"author":3,"featured_media":4142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[82,162,136,7],"class_list":["post-4136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-targeting","tag-advertising","tag-black-history-month","tag-diverse-authors","tag-targeting"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/4136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=4136"}],"version-history":[{"count":6,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/4136\/revisions"}],"predecessor-version":[{"id":4150,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/4136\/revisions\/4150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/4142"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=4136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=4136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=4136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}