{"id":4299,"date":"2023-04-13T13:16:51","date_gmt":"2023-04-13T17:16:51","guid":{"rendered":"https:\/\/adbiblio.com\/blog\/?p=4299"},"modified":"2023-09-15T14:45:52","modified_gmt":"2023-09-15T18:45:52","slug":"3-powerful-ways-to-reach-grandparents","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/3-powerful-ways-to-reach-grandparents\/","title":{"rendered":"3 Powerful Ways to Reach Grandparents"},"content":{"rendered":"\n<p>If you have a children\u2019s book to promote, targeting grandparents is a great way to expand your pool of potential readers and book buyers. Here are the top 3 ways AdBiblio can help you reach grandparents:<\/p>\n\n\n\n<!--more-->\n\n\n\n<p><\/p>\n\n\n\n<p><strong>1. Demos &amp; Traits:<\/strong><\/p>\n\n\n\n<p>If you\u2019ve promoted a children\u2019s title with AdBiblio before, then you already know that we can include direct grandparent targeting on proposals, but if you want to focus on a grandparent-exclusive audience, did you know we can also reach the following niche traits and demographics?:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp; Children\u2019s book buyers ages 55+<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp; Retirees and people who are researching retirement<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp; Grandparents who live in a multigenerational household<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp; Grandparents who are in-market for children\u2019s gifts<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp; High-income seniors<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reading sites &amp; publications geared toward seniors like <em>AARP, Reader\u2019s Digest, Considerable, Seniors Lifestyle, Martha Stewart,<\/em> and more!<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Foot Traffic:<\/strong><\/p>\n\n\n\n<p><strong>By pinpointing locations where seniors&nbsp;are likely to be, we can leverage location-based targeting to reach grandparents in places like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;Retirement villages &amp; senior living communities<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;Senior centers<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;Pickleball centers, golf courses, and tennis courts<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Seniors in popular retirement states like Florida &amp; Arizona<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Content<\/strong><\/p>\n\n\n\n<p><strong>Reach grandparents and children\u2019s book buyers who are reading about topics like:<\/strong><\/p>\n\n\n\n<p><em>gifts for grandkids, books for grandchildren, activities to do with grandkids, entertaining grandchildren, reading with grandkids, grandma-approved books, classic picture books, treasured gifts from grandparents, story time with grandkids<\/em>, etc.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>If you have a children&#8217;s book to promote to an audience of grandparents, Reach out to Mary Beth (<a href=\"mailto:marybeth@adbiblio.com\" target=\"_blank\" rel=\"noreferrer noopener\">marybeth@adbiblio.com<\/a>) to see a custom proposal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have a children\u2019s book to promote, targeting grandparents is a great way to expand your pool of potential readers and book buyers. Here are the top 3 ways AdBiblio can help you reach grandparents:<\/p>\n","protected":false},"author":3,"featured_media":3882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,1],"tags":[174,175],"class_list":["post-4299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-targeting","category-uncategorized","tag-grandparents","tag-retirees"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/4299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=4299"}],"version-history":[{"count":12,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/4299\/revisions"}],"predecessor-version":[{"id":4350,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/4299\/revisions\/4350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/3882"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=4299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=4299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=4299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}