{"id":431,"date":"2016-06-17T12:01:28","date_gmt":"2016-06-17T16:01:28","guid":{"rendered":"http:\/\/adbiblio.com\/blog\/?p=431"},"modified":"2016-06-17T12:06:37","modified_gmt":"2016-06-17T16:06:37","slug":"adbiblio-case-study-harlequin-firstlife","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/adbiblio-case-study-harlequin-firstlife\/","title":{"rendered":"AdBiblio Case Study: Harlequin Firstlife"},"content":{"rendered":"

When Harlequin came to us with Firstlife<\/em> by Gena Showalter, we knew exactly where to find the readers that would swoon over an adventurous YA read filled with sizzling paranormal romance.<\/p>\n

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\"AdBiblio
300×250 banner ad for Harlequin Firstlife<\/em><\/figcaption><\/figure>\n

 <\/p>\n

<\/p>\n

Finishing with a remarkable .81% CTR<\/strong>, the ad generated\u00a097,679<\/span> interactions<\/strong> from women with a strong interest in reading, fashion and style, relationships and music! These readers interacted with the ad on top sites including The Mary Sue<\/em>, Barnes & Noble<\/em>, AV Club<\/em>, Huffington Post<\/em>, Wattpad<\/em> and more.<\/p>\n

 <\/p>\n

\"Firstlife
Firstlife on AV Club<\/figcaption><\/figure>\n

 <\/p>\n

To keep the excitement alive after the initial campaign, the AdBiblio chaser was used to retarget readers who interacted with the ad, resulting in an additional\u00a09,446<\/span><\/strong> interactions<\/strong> and .51% CTR<\/strong>!<\/p>\n

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\"Firstlife
Firstlife on LA Times<\/figcaption><\/figure>\n

 <\/p>\n

Click here<\/a>\u00a0to learn more about\u00a0Firstlife<\/em>, or email advertising@adbiblio.com<\/a> to learn more about\u00a0how to reach your own readers through AdBiblio!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

When Harlequin came to us with Firstlife by Gena Showalter, we knew exactly where to find the readers that would swoon over an adventurous YA read filled with sizzling paranormal romance.    <\/p>\n","protected":false},"author":2,"featured_media":435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[29,30],"class_list":["post-431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-case-study","tag-harlequin"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=431"}],"version-history":[{"count":15,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/431\/revisions"}],"predecessor-version":[{"id":454,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/431\/revisions\/454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/435"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}