{"id":4376,"date":"2023-05-23T13:13:33","date_gmt":"2023-05-23T17:13:33","guid":{"rendered":"https:\/\/adbiblio.com\/blog\/?p=4376"},"modified":"2024-02-23T09:10:37","modified_gmt":"2024-02-23T13:10:37","slug":"three-adbiblio-targeting-tactics-for-pride-month","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/three-adbiblio-targeting-tactics-for-pride-month\/","title":{"rendered":"Three\u00a0AdBiblio Targeting Tactics for Pride Month"},"content":{"rendered":"\n<p>Got last minute budget for books during Pride Month? AdBiblio offers three powerful strategies for ad targeting: Foot Traffic, demographics and traits, and relevant content\u2014to ensure your book reaches LGBTQ+ readers!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!--more-->\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-23-at-9.59.46-AM-1-700x466.png\" alt=\"\" class=\"wp-image-4396\" width=\"607\" height=\"404\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-23-at-9.59.46-AM-1-700x466.png 700w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-23-at-9.59.46-AM-1-240x160.png 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-23-at-9.59.46-AM-1-768x512.png 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-23-at-9.59.46-AM-1-1536x1023.png 1536w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-23-at-9.59.46-AM-1.png 1846w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>FOOT TRAFFIC TARGETING<\/strong><\/p>\n\n\n\n<p>Using location-based ad software, Foot Traffic ads target real-time individuals or event attendees within a specified radius. These campaigns can also target people who have previously visited a location or event. Foot Traffic parameters can be as narrow as ten yards and as wide as 100 meters.<\/p>\n\n\n\n<p>Here are some possibilities for displaying Foot Traffic ads to <strong>engage LGBTQ+ book readers<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shoppers at over 40+ Queer-owned and\/or Queer-focused bookstores like Dog Ears in San Francisco and A Room of One&#8217;s Own Madison, WI<\/li>\n\n\n\n<li>LGBTQ+ readers and supporters shopping in Barnes &amp; Noble stores<\/li>\n\n\n\n<li>LGBTQ+ readers and supporters shopping in Indie bookstores like Powell\u2019s in Portland and The Strand in New York City<\/li>\n\n\n\n<li>Progressive parents, teachers and librarians in elementary, middle or high schools<\/li>\n\n\n\n<li>GenZ book buyers who are LGBTQ+ readers and supporters on high school and college campuses<\/li>\n\n\n\n<li>Progressive readers in zip codes with a higher than average percentage of gay residents<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/05\/capitl-2-700x467.png\" alt=\"\" class=\"wp-image-4399\" width=\"621\" height=\"414\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/05\/capitl-2-700x467.png 700w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/05\/capitl-2-240x160.png 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/05\/capitl-2-768x512.png 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/05\/capitl-2.png 1200w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>DEMOGRAPHICS AND TRAITS TARGETING<\/strong><\/p>\n\n\n\n<p>With our niche demographics and traits targeting, we can reach specific audiences who identify as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LGBTQ+ readers and supporters<\/li>\n\n\n\n<li>Book enthusiasts actively consuming queer content online<\/li>\n\n\n\n<li>Avid book buyers who donate to LGBTQ+ causes<\/li>\n\n\n\n<li>Readers who are celebrating Pride Month<\/li>\n\n\n\n<li>Progressive parents, teachers and librarians<\/li>\n\n\n\n<li>Feminist readers and book buyers<\/li>\n\n\n\n<li>GenZ book buyers who are LGBTQ+ readers and supporters &amp; more!<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-23-at-9.59.31-AM-1-700x468.png\" alt=\"\" class=\"wp-image-4404\" width=\"600\" height=\"401\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-23-at-9.59.31-AM-1-700x468.png 700w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-23-at-9.59.31-AM-1-240x160.png 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-23-at-9.59.31-AM-1-768x513.png 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-23-at-9.59.31-AM-1.png 1200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>CONTENT TARGETING<\/strong><\/p>\n\n\n\n<p>AdBiblio can target individuals who have an interest in similar authors and queer media, as well as people reading online content that contains words and phrases relevant to LGBT books.<\/p>\n\n\n\n<p><strong>AdBiblio can target readers who are interested in works by authors like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TJ Klune<\/li>\n\n\n\n<li>David Levithan<\/li>\n\n\n\n<li>Adam Silvera<\/li>\n\n\n\n<li>Andrew Sean Greer<\/li>\n\n\n\n<li>Casey McQuiston<\/li>\n\n\n\n<li>Andr\u00e9 Aciman<\/li>\n\n\n\n<li>Alix E. Harrow<\/li>\n\n\n\n<li>Steven Rowley<\/li>\n\n\n\n<li>Ocean Vuong<\/li>\n\n\n\n<li>Sasha Velour<\/li>\n\n\n\n<li>Samantha Shannon<\/li>\n\n\n\n<li>Sarah Waters<\/li>\n\n\n\n<li>Alice Oseman<\/li>\n\n\n\n<li>Malinda Lo<\/li>\n\n\n\n<li>Roxane Gay<\/li>\n\n\n\n<li>Alison Bechdel &amp; more!<\/li>\n<\/ul>\n\n\n\n<p><strong>Share your book with those interested in TV shows, movies and podcasts like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Pose<\/em><\/li>\n\n\n\n<li><em>It\u2019s a Sin<\/em><\/li>\n\n\n\n<li><em>Queer Eye<\/em><\/li>\n\n\n\n<li><em>Euphoria<\/em><\/li>\n\n\n\n<li><em>Heartstopper<\/em><\/li>\n\n\n\n<li><em>Schitt\u2019s Creek<\/em><\/li>\n\n\n\n<li><em>Special<\/em><\/li>\n\n\n\n<li><em>Betty<\/em><\/li>\n\n\n\n<li><em>RuPaul\u2019s Drag Race<\/em><\/li>\n\n\n\n<li><em>Love, Victor<\/em><\/li>\n\n\n\n<li><em>Call Me By Your Name<\/em><\/li>\n\n\n\n<li><em>Bros<\/em><\/li>\n\n\n\n<li><em>Food 4 Thot<\/em><\/li>\n\n\n\n<li><em>Making Gay History<\/em><\/li>\n\n\n\n<li><em>Queerology<\/em><\/li>\n\n\n\n<li><em>Two Bi Guys<\/em><\/li>\n\n\n\n<li><em>Getting Curious with Jonathan Van Ness<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>Reach people who are consuming articles that include words and phrases like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LGBTQ+ books<\/li>\n\n\n\n<li>Queer reading guide<\/li>\n\n\n\n<li>Pride Month books<\/li>\n\n\n\n<li>Best books to read for Pride<\/li>\n\n\n\n<li>LGBTQ+ representation<\/li>\n\n\n\n<li>Gay romance books<\/li>\n\n\n\n<li>Lesbian fiction<\/li>\n\n\n\n<li>Queer memoirs<\/li>\n\n\n\n<li>LGBTQ+ YA books<\/li>\n\n\n\n<li>Queer young adult<\/li>\n\n\n\n<li>Trans fiction<\/li>\n\n\n\n<li>LGBTQ+ children&#8217;s books<\/li>\n\n\n\n<li>Bisexual characters in books<\/li>\n\n\n\n<li>Gay and lesbian books<\/li>\n\n\n\n<li>LGBTQ+ fiction<\/li>\n\n\n\n<li>Queer literature &amp; more!<\/li>\n<\/ul>\n\n\n\n<p><strong>Show your ad to readers on top sites like<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Queerty <\/li>\n\n\n\n<li>Gayety<\/li>\n\n\n\n<li>Advocate <\/li>\n\n\n\n<li>Autostraddle <\/li>\n\n\n\n<li>PinkNews<\/li>\n\n\n\n<li>Gal-Dem <\/li>\n\n\n\n<li>Gay City News <\/li>\n\n\n\n<li>Pride <\/li>\n\n\n\n<li>LGBTQ Nation<\/li>\n\n\n\n<li>Out Magazine<\/li>\n\n\n\n<li>Them <\/li>\n\n\n\n<li>The Authentic Gay <\/li>\n\n\n\n<li>LGBTQ Reads <\/li>\n\n\n\n<li>Bravo TV <\/li>\n\n\n\n<li>Buzzfeed <\/li>\n\n\n\n<li>Into More<\/li>\n\n\n\n<li>No Straight News &amp; more!<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/05\/Untitled-design-2-700x394.jpg\" alt=\"\" class=\"wp-image-4392\" width=\"685\" height=\"386\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/05\/Untitled-design-2-700x394.jpg 700w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/05\/Untitled-design-2-240x135.jpg 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/05\/Untitled-design-2-768x432.jpg 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/05\/Untitled-design-2.jpg 1200w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>If you&#8217;re ready to kickstart your Pride Month campaign, reach out to Mary Beth at marybeth@adbiblio.com. Availability for Foot Traffic ads are limited, so act fast!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Got last minute budget for books during Pride Month? AdBiblio offers three powerful strategies for ad targeting: Foot Traffic, demographics and traits, and relevant content\u2014to ensure your book reaches LGBTQ+ readers!<\/p>\n","protected":false},"author":5,"featured_media":4400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[149,126,150,61,7],"class_list":["post-4376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-targeting","tag-lgbt","tag-lgbtq","tag-lgbtqia","tag-proximity-targeting","tag-targeting"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/4376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=4376"}],"version-history":[{"count":10,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/4376\/revisions"}],"predecessor-version":[{"id":4413,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/4376\/revisions\/4413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/4400"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=4376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=4376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=4376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}