{"id":4595,"date":"2023-07-13T10:11:14","date_gmt":"2023-07-13T14:11:14","guid":{"rendered":"https:\/\/adbiblio.com\/blog\/?p=4595"},"modified":"2023-07-13T11:55:45","modified_gmt":"2023-07-13T15:55:45","slug":"three-adbiblio-targeting-tactics-for-hispanic-heritage-month","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/three-adbiblio-targeting-tactics-for-hispanic-heritage-month\/","title":{"rendered":"Three AdBiblio Targeting Tactics for Hispanic Heritage Month"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.hispanicheritagemonth.gov\/\">Hispanic Heritage Month<\/a> is fast approaching! Every September, AdBiblio honors the remarkable contributions of Latinos and Hispanics to global literature! For publishers launching books with Hispanic themes in September, here are three effective AdBiblio targeting techniques to reach the right readers.<\/p>\n\n\n\n<!--more-->\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-9.55.59-AM-700x464.png\" alt=\"\" class=\"wp-image-4597\" width=\"499\" height=\"331\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-9.55.59-AM-700x464.png 700w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-9.55.59-AM-240x159.png 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-9.55.59-AM-768x509.png 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-9.55.59-AM.png 1232w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>FOOT TRAFFIC TARGETING<\/strong><\/p>\n\n\n\n<p>Using location-based ad technology, Foot Traffic ads target people who have visited a location or event or who are currently at that spot! Foot Traffic parameters can be as narrow as ten yards and as wide as 100 meters. (Here are more details on <a href=\"https:\/\/adbiblio.com\/blog\/adbiblio-foot-traffic-ad-campaigns-everything-you-need-to-know\/\">Foot Traffic ad targeting<\/a>.) <\/p>\n\n\n\n<p>Here are some options for deploying Foot Traffic ads to engage readers for Hispanic Heritage Month:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shoppers at over 30+ Latinx owned bookstores like Seite Books in Los Angeles and Cafe con Libros in NYC<\/li>\n\n\n\n<li>Latinx \/ Hispanic readers and book buyers in Barnes &amp; Noble stores<\/li>\n\n\n\n<li>Latinx \/ Hispanic readers shopping in Indie bookstores like Powell\u2019s in Portland and The Strand in New York City<\/li>\n\n\n\n<li>Spanish speaking parents of kids in elementary, middle and high schools<\/li>\n\n\n\n<li>Latinx \/ Hispanic GenZ and Millennial book buyers on high school and college campuses<\/li>\n\n\n\n<li>Niche readers in zip codes with the highest percentages of Hispanic populations, like Los Angeles, Houston, San Antonio, and El Paso<br><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-9.57.18-AM-3-700x522.png\" alt=\"\" class=\"wp-image-4601\" width=\"472\" height=\"352\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-9.57.18-AM-3-700x522.png 700w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-9.57.18-AM-3-240x179.png 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-9.57.18-AM-3-768x572.png 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-9.57.18-AM-3.png 1122w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>DEMOGRAPHICS AND TRAITS TARGETING<\/strong><\/p>\n\n\n\n<p>With AdBiblio&#8217;s niche demographics and traits targeting, we can reach specific audiences who are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Latinx \/ Hispanic:\n<ul class=\"wp-block-list\">\n<li>niche readers and book buyers <\/li>\n\n\n\n<li>influencers and content followers <\/li>\n\n\n\n<li>parents, teachers and librarians <\/li>\n\n\n\n<li>voters<\/li>\n\n\n\n<li>amazon book shoppers &amp; more!<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Spanish TV and movie viewers <\/li>\n\n\n\n<li>Bilingual Spanish and English speakers <\/li>\n\n\n\n<li>HBO Latino viewers<\/li>\n\n\n\n<li>Immigration activists &amp; more! <br><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-9.55.37-AM-700x469.png\" alt=\"\" class=\"wp-image-4602\" width=\"517\" height=\"346\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-9.55.37-AM-700x469.png 700w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-9.55.37-AM-240x161.png 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-9.55.37-AM-768x515.png 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-9.55.37-AM.png 1166w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>CONTENT TARGETING<\/strong><\/p>\n\n\n\n<p>AdBiblio can target individuals who have an interest in similar authors and Latinx \/ Hispanic media, as well as people reading online content that contains words and phrases relevant to Latinx \/ Hispanic books. <\/p>\n\n\n\n<p><strong>AdBiblio can target readers who are interested in works by authors like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gabriel Garc\u00eda M\u00e1rquez<\/li>\n\n\n\n<li>Isabel Allende<\/li>\n\n\n\n<li>Julia Alvarez <\/li>\n\n\n\n<li>Junot D\u00edaz<\/li>\n\n\n\n<li>Sandra Cisneros<\/li>\n\n\n\n<li>Carmen Maria Machado<\/li>\n\n\n\n<li>Erika L. S\u00e1nchez <\/li>\n\n\n\n<li>Pam Mu\u00f1oz Ryan <\/li>\n\n\n\n<li>Matt de la Pe\u00f1a<\/li>\n\n\n\n<li>Meg Medina <\/li>\n\n\n\n<li>Rafael L\u00f3pez <\/li>\n\n\n\n<li>Silvia Moreno-Garcia<\/li>\n\n\n\n<li>Elizabeth Acevedo <\/li>\n\n\n\n<li>Benjamin Alire S\u00e1enz<\/li>\n\n\n\n<li>Adam Silvera <\/li>\n\n\n\n<li>Ibi Zoboi <\/li>\n\n\n\n<li>Tehlor Kay Mejia<\/li>\n\n\n\n<li>Isabel Quintero &amp; more! <\/li>\n<\/ul>\n\n\n\n<p><strong><strong>Share your book with those interested in TV shows, movies and podcasts like<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One Day at a Time<\/li>\n\n\n\n<li>Jane the Virgin <\/li>\n\n\n\n<li>Vida <\/li>\n\n\n\n<li>On My Block <\/li>\n\n\n\n<li>Queen of the South <\/li>\n\n\n\n<li>Los Espookys<\/li>\n\n\n\n<li>Coco <\/li>\n\n\n\n<li>Go, Diego, Go!<\/li>\n\n\n\n<li>Maya &amp; Miguel<\/li>\n\n\n\n<li>Dora the Explorer<\/li>\n\n\n\n<li>Latinos Who Lunch<\/li>\n\n\n\n<li>NPR&#8217;s Latino USA<\/li>\n\n\n\n<li>Latina to Latina<\/li>\n\n\n\n<li>De Colores Radio<\/li>\n<\/ul>\n\n\n\n<p><strong>Reach people who are consuming articles that include words and phrases like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Latinx fiction&#8221;<\/li>\n\n\n\n<li>&#8220;Hispanic reading guide&#8221;<\/li>\n\n\n\n<li>&#8220;books for Hispanic Heritage Month&#8221; <\/li>\n\n\n\n<li>&#8220;diverse children&#8217;s books&#8221; <\/li>\n\n\n\n<li>&#8220;bilingual picture books&#8221;<\/li>\n\n\n\n<li>&#8220;celebrate Hispanic Heritage Month&#8221; <\/li>\n\n\n\n<li>&#8220;Latinx authors&#8221;<\/li>\n\n\n\n<li>&#8220;Latinx YA&#8221; <\/li>\n\n\n\n<li>&#8220;Hispanic representation in books&#8221;<\/li>\n\n\n\n<li>&#8220;books by Latinx authors&#8221; <\/li>\n\n\n\n<li>&#8220;Hispanic memoirs&#8221; <\/li>\n\n\n\n<li>&#8220;LGBTQ+ books&#8221;<\/li>\n\n\n\n<li>&#8220;Mexican-American authors&#8221; <\/li>\n\n\n\n<li>&#8220;Latinx book club&#8221; &amp; more!<\/li>\n<\/ul>\n\n\n\n<p><strong><strong>Show your ad to readers on top sites like:<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Latina Moms<\/em><\/li>\n\n\n\n<li><em>Hip Latina<\/em><\/li>\n\n\n\n<li><em>Ser Padres<\/em><\/li>\n\n\n\n<li><em>Mit\u00fa<\/em><\/li>\n\n\n\n<li><em>Latina<\/em><\/li>\n\n\n\n<li><em>Remezcla<\/em><\/li>\n\n\n\n<li><em>News Taco<\/em><\/li>\n\n\n\n<li><em>Mundo Hisp\u00e1nico<\/em><\/li>\n\n\n\n<li><em>Al D\u00eda News<\/em><\/li>\n\n\n\n<li><em>Be Latina<\/em><\/li>\n\n\n\n<li><em>La Respuesta<\/em><\/li>\n\n\n\n<li><em>Latino USA<\/em><\/li>\n\n\n\n<li><em>Latinx Spaces <\/em>&amp; more! <br><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.52.52-PM-700x468.png\" alt=\"\" class=\"wp-image-4603\" width=\"529\" height=\"354\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.52.52-PM-700x468.png 700w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.52.52-PM-240x160.png 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.52.52-PM-768x513.png 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.52.52-PM.png 1236w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>If you\u2019re ready to kickstart your Hispanic Heritage Month campaign, reach out to Mary Beth at marybeth@adbiblio.com. Availability for Foot Traffic ads are limited and have ad buy minimums, so act fast!<\/strong><\/p>\n\n\n\n<p>BTW, here are our <a href=\"https:\/\/adbiblio.com\/blog\/three-adbiblio-targeting-tactics-for-pride-month\/\">advertising strategies for books published during Pride month<\/a>. <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hispanic Heritage Month is fast approaching! Every September, AdBiblio honors the remarkable contributions of Latinos and Hispanics to global literature! For publishers launching books with Hispanic themes in September, here are three effective AdBiblio targeting techniques to reach the right readers.<\/p>\n","protected":false},"author":5,"featured_media":4604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[228,229,7],"class_list":["post-4595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-targeting","tag-hispanic","tag-latinx","tag-targeting"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/4595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=4595"}],"version-history":[{"count":10,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/4595\/revisions"}],"predecessor-version":[{"id":4622,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/4595\/revisions\/4622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/4604"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=4595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=4595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=4595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}