{"id":4958,"date":"2024-02-27T09:21:11","date_gmt":"2024-02-27T13:21:11","guid":{"rendered":"https:\/\/adbiblio.com\/blog\/?p=4958"},"modified":"2024-02-27T11:28:05","modified_gmt":"2024-02-27T15:28:05","slug":"three-adbiblio-ad-strategies-for-pride-month","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/three-adbiblio-ad-strategies-for-pride-month\/","title":{"rendered":"Three AdBiblio Ad Strategies for Pride Month"},"content":{"rendered":"\n
Looking ahead to Pride Month? AdBiblio offers three powerful strategies for ad targeting: Foot Traffic, demographics and traits, and relevant content\u2014to ensure your book reaches LGBTQ+ readers!
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FOOT TRAFFIC TARGETING<\/strong><\/p>\n\n\n\n
Using location-based ad software, Foot Traffic ads target real-time individuals or event attendees within a specified radius. These campaigns can also target people who have previously visited a location or event. Foot Traffic parameters can be as narrow as ten yards and as wide as 100 meters.<\/p>\n\n\n\n
Here are some possibilities for displaying Foot Traffic ads to engage LGBTQ+ book readers<\/strong>:<\/p>\n\n\n\n
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Shoppers at over 40+ Queer-owned and\/or Queer-focused bookstores like Dog Eared in San Francisco and A Room of One\u2019s Own Madison, WI<\/li>\n\n\n\n
LGBTQ+ readers and supporters shopping in Barnes & Noble stores<\/li>\n\n\n\n
LGBTQ+ readers and supporters shopping in Indie bookstores like Powell\u2019s in Portland and The Strand in New York City<\/li>\n\n\n\n
Progressive parents, teachers and librarians in elementary, middle or high schools<\/li>\n\n\n\n
GenZ book buyers who are LGBTQ+ readers \/ advocates on high school and college campuses<\/li>\n\n\n\n
Progressive readers in zip codes with a higher than average percentage of gay residents<\/li>\n<\/ul>\n\n\n
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DEMOGRAPHICS AND TRAITS TARGETING<\/strong><\/p>\n\n\n\n
With our niche demographics and traits targeting, we can reach specific audiences who identify as:<\/p>\n\n\n\n
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Readers with a strong interest in LGBTQ+ media (content that centrally feature LGBTQ+ stories, characters, and creators) – new! <\/strong><\/em><\/li>\n\n\n\n
Pride Month merchandise shoppers – new! <\/strong><\/em><\/li>\n\n\n\n
Queer influencers and followers – new! <\/em><\/strong><\/li>\n\n\n\n
LGBTQ+ readers and supporters<\/li>\n\n\n\n
Book enthusiasts actively consuming queer content online<\/li>\n\n\n\n
Avid book buyers who donate to LGBTQ+ causes<\/li>\n\n\n\n
Readers who are celebrating Pride Month<\/li>\n\n\n\n
Progressive parents, teachers and librarians<\/li>\n\n\n\n
Feminist readers and book buyers<\/li>\n\n\n\n
GenZ book buyers who are LGBTQ+ readers and supporters & more!<\/li>\n<\/ul>\n\n\n
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CONTENT TARGETING<\/strong><\/p>\n\n\n\n
AdBiblio can target individuals who have an interest in similar authors and queer media, as well as people reading online content that contains words and phrases relevant to LGBT books.<\/p>\n\n\n\n
AdBiblio can target readers who are interested in works by authors like:<\/strong><\/p>\n\n\n\n
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TJ Klune<\/li>\n\n\n\n
Kaveh Akbar<\/li>\n\n\n\n
Emma R. Alban<\/li>\n\n\n\n
Stephen McCauley<\/li>\n\n\n\n
Timothy Janovsky<\/li>\n\n\n\n
Emily Austin<\/li>\n\n\n\n
Rebecca K Reilly <\/li>\n\n\n\n
Jinwoo Chong<\/li>\n\n\n\n
Sasha Velour<\/li>\n\n\n\n
Tembe Denton-Hurst<\/li>\n\n\n\n
Zachary Zane<\/li>\n\n\n\n
Samantha Irby<\/li>\n\n\n\n
David Levithan<\/li>\n\n\n\n
Adam Silvera<\/li>\n\n\n\n
Andrew Sean Greer<\/li>\n\n\n\n
Casey McQuiston<\/li>\n\n\n\n
Becky Albertalli<\/li>\n\n\n\n
Andr\u00e9 Aciman<\/li>\n\n\n\n
Alix E. Harrow<\/li>\n\n\n\n
Steven Rowley<\/li>\n\n\n\n
Samantha Shannon<\/li>\n\n\n\n
Alice Oseman<\/li>\n\n\n\n
Malinda Lo<\/li>\n\n\n\n
Alison Bechdel & more!<\/li>\n<\/ul>\n\n\n\n
Share your book with those interested in TV shows, movies and podcasts like:<\/strong><\/p>\n\n\n\n
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Pos<\/em>e<\/li>\n\n\n\n
Queer Eye<\/em><\/li>\n\n\n\n
Sort Of <\/em><\/li>\n\n\n\n
Saltburn<\/em> <\/li>\n\n\n\n
All of Us Strangers<\/em><\/li>\n\n\n\n
Euphoria<\/em><\/li>\n\n\n\n
Elite<\/em><\/li>\n\n\n\n
Heartstopper<\/em><\/li>\n\n\n\n
Schitt\u2019s Creek<\/em><\/li>\n\n\n\n
It’s a Sin <\/em><\/li>\n\n\n\n
Feud: Capote vs. The Swans<\/em> <\/li>\n\n\n\n
Young Royals<\/em><\/li>\n\n\n\n
Red, White and Royal Blue<\/em><\/li>\n\n\n\n
The Sex Lives of College Girls<\/em><\/li>\n\n\n\n
RuPaul\u2019s Drag Race<\/em><\/li>\n\n\n\n
Love, Victor<\/em><\/li>\n\n\n\n
Food 4 Thot<\/em><\/li>\n\n\n\n
Making Gay History<\/em><\/li>\n\n\n\n
Queerology<\/em><\/li>\n\n\n\n
Two Bi Guys<\/em><\/li>\n\n\n\n
Getting Curious with Jonathan Van Ness<\/em><\/li>\n<\/ul>\n\n\n\n
Reach people who are consuming articles that include words and phrases like:<\/strong><\/p>\n\n\n\n
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LGBTQ+ books<\/li>\n\n\n\n
LGBTQ+ titles<\/li>\n\n\n\n
Queer reading guide<\/li>\n\n\n\n
Pride Month books<\/li>\n\n\n\n
Best books to read for Pride<\/li>\n\n\n\n
LGBTQ+ representation<\/li>\n\n\n\n
Gay romance books<\/li>\n\n\n\n
Lesbian fiction<\/li>\n\n\n\n
Queer memoirs<\/li>\n\n\n\n
LGBTQ+ YA books<\/li>\n\n\n\n
Queer young adult<\/li>\n\n\n\n
Trans fiction<\/li>\n\n\n\n
LGBTQ+ children\u2019s books<\/li>\n\n\n\n
Bisexual fiction<\/li>\n\n\n\n
Gay and lesbian books<\/li>\n\n\n\n
LGBTQ+ fiction<\/li>\n\n\n\n
Queer writers & more!<\/li>\n<\/ul>\n\n\n\n
Show your ad to readers on top sites like<\/strong>:<\/p>\n\n\n\n
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Queerty<\/em><\/li>\n\n\n\n
Gayety<\/em><\/li>\n\n\n\n
Advocate<\/em><\/li>\n\n\n\n
Autostraddle<\/em><\/li>\n\n\n\n
PinkNews<\/em><\/li>\n\n\n\n
Gal-Dem<\/em><\/li>\n\n\n\n
Gay City News<\/em><\/li>\n\n\n\n
Pride<\/em><\/li>\n\n\n\n
LGBTQ Nation<\/em><\/li>\n\n\n\n
Out Magazine<\/em><\/li>\n\n\n\n
Them<\/em><\/li>\n\n\n\n
The Authentic Gay<\/em><\/li>\n\n\n\n
LGBTQ Reads<\/em><\/li>\n\n\n\n
Bravo TV<\/em><\/li>\n\n\n\n
Buzzfeed<\/em><\/li>\n\n\n\n
Into More<\/em><\/li>\n\n\n\n
No Straight News<\/em> & more!<\/li>\n<\/ul>\n\n\n
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If you\u2019re ready to kickstart your Pride Month campaign, reach out to Mary Beth at marybeth@adbiblio.com. Availability for Foot Traffic ads are limited, so act fast!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"
Looking ahead to Pride Month? AdBiblio offers three powerful strategies for ad targeting: Foot Traffic, demographics and traits, and relevant content\u2014to ensure your book reaches LGBTQ+ readers!<\/p>\n","protected":false},"author":5,"featured_media":4960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,1],"tags":[149,150,7],"class_list":["post-4958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-targeting","category-uncategorized","tag-lgbt","tag-lgbtqia","tag-targeting"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/4958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=4958"}],"version-history":[{"count":6,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/4958\/revisions"}],"predecessor-version":[{"id":4994,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/4958\/revisions\/4994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/4960"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=4958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=4958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=4958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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