{"id":5344,"date":"2025-01-07T13:10:36","date_gmt":"2025-01-07T17:10:36","guid":{"rendered":"https:\/\/adbiblio.com\/blog\/?p=5344"},"modified":"2025-01-07T13:10:38","modified_gmt":"2025-01-07T17:10:38","slug":"adbiblio-playmaker-wattpad-books","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/adbiblio-playmaker-wattpad-books\/","title":{"rendered":"AdBiblio Case Study: Playmaker from Wattpad Books"},"content":{"rendered":"\n<p>New Year, New Romance! Spicy reads are hotter than ever, and we were thrilled to help Wattpad connect with romance and sports fans for <em><a href=\"https:\/\/www.penguinrandomhouse.com\/books\/772016\/playmaker-by-deanna-faison\/\" target=\"_blank\" rel=\"noreferrer noopener\">Playmaker: A Hidden Attractions Novel <\/a><\/em> by Deanna Faison. Packed with humor, heart, and heat, Playmaker is a must-read for anyone who loves a good no-strings-attached romance.<\/p>\n\n\n\n<!--more-->\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/01\/blog-banners-1-1.jpg\" alt=\"\" class=\"wp-image-5357\" style=\"width:800px\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/01\/blog-banners-1-1.jpg 1200w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/01\/blog-banners-1-1-700x366.jpg 700w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/01\/blog-banners-1-1-240x125.jpg 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/01\/blog-banners-1-1-768x401.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Inspired by the hit Webnovel <em>My Brother&#8217;s Best Friend<\/em>, this steamy sports romance blends football with romance. Cameron has it all\u2014NFL dreams and a charm that works on everyone\u2026 except Maddie. Her old crush on her brother\u2019s best friend is ancient history\u2014until Spring Break flips their worlds upside down. Perfect for fans of <em>Icebreaker<\/em> by Hannah Grace and the swoon-worthy stories of Tessa Bailey and Elle Kennedy, this BookTok sensation is a total touchdown!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1648\" height=\"1040\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-07-at-9.52.31\u202fAM.png\" alt=\"\" class=\"wp-image-5355\" style=\"width:591px;height:auto\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-07-at-9.52.31\u202fAM.png 1648w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-07-at-9.52.31\u202fAM-700x442.png 700w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-07-at-9.52.31\u202fAM-240x151.png 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-07-at-9.52.31\u202fAM-768x485.png 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-07-at-9.52.31\u202fAM-1536x969.png 1536w\" sizes=\"(max-width: 1648px) 100vw, 1648px\" \/><\/figure>\n<\/div>\n\n\n<p><br>The campaign featured a mix of banner ads (<a href=\"https:\/\/adbiblio.com\/blog\/#adsuite\" target=\"_blank\" rel=\"noreferrer noopener\">created by us!<\/a>) and targeted Gen Z and Millennial women who read new adult, romance, and fiction books. We also added in traits and behaviors like sports enthusiasts, bestselling book buyers, romance influencers and their followers, rom-com fans, TikTok\/BookTok users, heavy eBook readers, and more! Comps included romance authors like Hannah Grace, Tessa Bailey, Elle Kennedy, Emily Rath, Lauren Blakely, Liz Tomforde, Ruth Stilling, and Erin MacKenzie, and keywords included terms and phrases like <em>#SpicyBookTok, Wattpad romance, sports romance books,<\/em> and <em>book boyfriend<\/em>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1652\" height=\"1050\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-07-at-9.52.24\u202fAM.png\" alt=\"\" class=\"wp-image-5356\" style=\"width:611px;height:auto\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-07-at-9.52.24\u202fAM.png 1652w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-07-at-9.52.24\u202fAM-700x445.png 700w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-07-at-9.52.24\u202fAM-240x153.png 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-07-at-9.52.24\u202fAM-768x488.png 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-07-at-9.52.24\u202fAM-1536x976.png 1536w\" sizes=\"(max-width: 1652px) 100vw, 1652px\" \/><\/figure>\n<\/div>\n\n\n<p><br>The ads performed strongly with Gen Z and Millennial women who are new adult readers (0.24% CTR), our proprietary genre read-alikes (0.22% CTR), and romance fans who shop for books on Amazon (.21% CTR) and love rom-coms (0.21% CTR). The campaign wrapped up with an impressive 0.20% CTR and 1.68% IAR, running across top sites like <em>She Knows, ESPN, Jezebel, People, Variety, Culturess, AV Club, Buzzfeed,<\/em> and more.<\/p>\n\n\n\n<p><br>If you\u2019re ready to start the year off strong (and find a perfect book for Super Bowl season!), you can pick up your copy of <em>Playmaker<\/em><a href=\"https:\/\/www.penguinrandomhouse.com\/books\/772016\/playmaker-by-deanna-faison\/\" target=\"_blank\" rel=\"noreferrer noopener\"> here<\/a>. And if you&#8217;re ready for your next campaign, you know where to find me &#8212; marybeth@adbiblio.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Year, New Romance! Spicy reads are hotter than ever, and we were thrilled to help Wattpad connect with romance and sports fans for Playmaker: A Hidden Attractions Novel by Deanna Faison. Packed with humor, heart, and heat, Playmaker is a must-read for anyone who loves a good no-strings-attached romance.<\/p>\n","protected":false},"author":5,"featured_media":5345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,31],"tags":[82,29,4,7],"class_list":["post-5344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adult","category-case-studies","tag-advertising","tag-case-study","tag-fiction","tag-targeting"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/5344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=5344"}],"version-history":[{"count":3,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/5344\/revisions"}],"predecessor-version":[{"id":5373,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/5344\/revisions\/5373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/5345"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=5344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=5344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=5344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}