{"id":535,"date":"2016-07-19T10:24:27","date_gmt":"2016-07-19T14:24:27","guid":{"rendered":"http:\/\/adbiblio.com\/blog\/?p=535"},"modified":"2023-08-21T16:52:19","modified_gmt":"2023-08-21T20:52:19","slug":"adbiblio-case-study-simonandschuster-november-9","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/adbiblio-case-study-simonandschuster-november-9\/","title":{"rendered":"AdBiblio Case Study – S&S November 9"},"content":{"rendered":"

Colleen Hoover’s new book November 9<\/em> was one of 2015’s most eagerly anticipated fall titles. Written by a #1 New York Times<\/i> bestselling author and blending elements of Literary Fiction, Romance, and Suspense, we knew this novel would be a hit with a wide variety of readers!<\/p>\n

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\"November
300×250 ad for November 9<\/i><\/figcaption><\/figure>\n

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AdBiblio helped S&S reach more than 290,000 unique readers<\/strong>, who generated a phenomenal .47% CTR<\/strong>. Even more impressive, over 61%<\/strong> of readers who interacted with the ad for at least 0.5 seconds decided to click through to the landing page.<\/p>\n

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\"November
November 9<\/i> ad on The New York Times<\/i><\/figcaption><\/figure>\n

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In addition to avid Literary Fiction, Romance, and Suspense readers, the ad connected especially well with family-oriented people interested in cooking, recipes, and crafting<\/strong>.<\/p>\n

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\"November
November 9<\/i> ad on Elite Daily<\/i><\/figcaption><\/figure>\n

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Ads for the book appeared across a broad range of top-tier sites<\/strong> including People<\/em>, Rolling Stone<\/em>, Cosmopolitan<\/em>, LA Times<\/em>, Elite Daily<\/em>, NY Times<\/em> and Hello Giggles!<\/em>.<\/p>\n

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\"November
November 9<\/i> ad on People<\/i><\/figcaption><\/figure>\n

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Check out an excerpt at simonandschuster.com<\/a> or learn more at november9book.com<\/a>.<\/p>\n

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If you’d like to talk with us about how we can help you reach your book’s readers, send us an email<\/a>!<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Colleen Hoover’s new book November 9 was one of 2015’s most eagerly anticipated fall titles. Written by a #1 New York Times bestselling author and blending elements of Literary Fiction, Romance, and Suspense, we knew this novel would be a hit with a wide variety of readers!    <\/p>\n","protected":false},"author":2,"featured_media":537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,31],"tags":[231,29],"class_list":["post-535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adult","category-case-studies","tag-bookworm","tag-case-study"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=535"}],"version-history":[{"count":13,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/535\/revisions"}],"predecessor-version":[{"id":4691,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/535\/revisions\/4691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/537"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}