{"id":5359,"date":"2025-01-22T10:05:36","date_gmt":"2025-01-22T14:05:36","guid":{"rendered":"https:\/\/adbiblio.com\/blog\/?p=5359"},"modified":"2025-01-22T11:06:47","modified_gmt":"2025-01-22T15:06:47","slug":"adbiblio-advertising-those-opulent-days","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/adbiblio-advertising-those-opulent-days\/","title":{"rendered":"AdBiblio Case Study: Those Opulent Days from Grove Atlantic"},"content":{"rendered":"\n

One of my favorite book covers we advertised in 2024 was Those Opulent Days<\/a><\/em> by Jacquie Pham. The gold accents against the shadowy lake and dark sky perfectly suggest elegance and intrigue\u2014as the kids say, “it’s giving glamour mystery!\u201d But we all know it’s what\u2019s inside that matters most, and this debut doesn\u2019t disappoint. We loved helping Grove Atlantic connect with literary fiction fans, book club members, NPR listeners, and more for Pham\u2019s fantastic debut.<\/p>\n\n\n\n\n\n\n

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Those Opulent Days <\/em>is a historical murder mystery set in the glamor and darkness of 1920s French-colonial Vietnam. Lifelong friends Duy, Phong, Minh, and Edmond\u2014power players in Saigon\u2019s elite\u2014gather for a lavish evening in a Dalat mansion, but not all will make it to morning. Told across the night of the murder and the six days leading up to it, the story reveals betrayal, secrets, and class tensions through the perspectives of the four men, their mothers, lovers, and servants. Publishers Weekly calls it \u201ca memorable and disturbing historical set in French-occupied Vietnam\u2026[with] lyrical prose and an immersive evocation of the period.\u201d Fans of The Guest List <\/em>and Downton Abbey<\/em> will love this one! <\/p>\n\n\n\n

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The campaign included a mix of native and banner ads, and focused on reaching literary fiction, general fiction, and bestselling book readers\/buyers. We also included traits like readers interested in literary awards, book club members, Goodreads users, NPR listeners, readers interested in book subscriptions and book reviews, world lit readers, fans of film adaptations of books, and more!<\/p>\n\n\n\n

Comps included books like The Storm We Made <\/em>by Vanessa Chan, Age of Vice<\/em> by Deepit Kapoor, Banyan Moon <\/em>by Thao Thai, Nigerwife<\/em> by Vanessa Walters, Happiness Falls<\/em> by Angie Kim, and Lady Tan’s Circle of Women<\/em> by Lisa See. Keywords included terms and phrases like new in fiction, literary fiction, bestselling literary fiction, bestselling fiction, fiction bestsellers, AAPI fiction, international mystery and crime, world literature, books that take place in Vietnam<\/em>, and book club picks<\/em>. <\/p>\n\n\n\n

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The ads resonated strongly with NPR listeners who read fiction and literature (.45% CTR!), avid readers and book buyers interested in literary awards (.28% CTR), world literature readers (.25% CTR), general fiction and novel readers (.24% CTR), and book influencers and followers (.21% CTR). The campaign finished at a strong .24% CTR (click through rate) and .66% IAR (Interaction rate), and ran on top sites including The Guardian, Crime Reads, Smithsonian Magazine, Salon, Slate, BBC, Rolling Stone, Book Club Chat, Parade<\/em>, and more!<\/p>\n\n\n\n

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If you\u2019re ready for your next book club pick, be sure to check out Those Opulent Days<\/em>. You can grab your copy here! <\/a>And if you’re ready for your next campaign, you know where to find me — marybeth@adbiblio.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

One of my favorite book covers we advertised in 2024 was Those Opulent Days by Jacquie Pham. The gold accents against the shadowy lake and dark sky perfectly suggest elegance and intrigue\u2014as the kids say, “it’s giving glamour mystery!\u201d But we all know it’s what\u2019s inside that matters most, and this debut doesn\u2019t disappoint. We […]<\/p>\n","protected":false},"author":5,"featured_media":5360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,31],"tags":[82,133,29,87],"class_list":["post-5359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adult","category-case-studies","tag-advertising","tag-banners","tag-case-study","tag-native"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/5359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=5359"}],"version-history":[{"count":6,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/5359\/revisions"}],"predecessor-version":[{"id":5381,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/5359\/revisions\/5381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/5360"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=5359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=5359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=5359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}