{"id":5485,"date":"2025-07-10T11:36:35","date_gmt":"2025-07-10T15:36:35","guid":{"rendered":"https:\/\/adbiblio.com\/blog\/?p=5485"},"modified":"2025-07-11T10:35:01","modified_gmt":"2025-07-11T14:35:01","slug":"five-takeaways-from-ala-and-how-adbiblio-fits-into-the-mix","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/five-takeaways-from-ala-and-how-adbiblio-fits-into-the-mix\/","title":{"rendered":"Five Takeaways from ALA 2025\u2014and How AdBiblio Fits into the Mix"},"content":{"rendered":"\n<p>I\u2019m still recovering from the whirlwind that was ALA in Philly\u2014and by recovering, I mean trying to make room for the stack of books I hauled home. Between chatting with librarians in long ARC lines, getting inspired by authors, and soaking up all the book buzz, it was a few jam-packed, bookish days. And while the fight for the freedom to read was front and center, the energy felt hopeful\u2014like everyone was ready to roll up their sleeves and keep fighting. Here are five big takeaways\u2014and how AdBiblio fits right into the mix!<\/p>\n\n\n\n<!--more-->\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-4-1.jpg\" alt=\"\" class=\"wp-image-5503\" style=\"width:310px;height:auto\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-4-1.jpg 600w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-4-1-240x320.jpg 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"700\" height=\"934\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-700x934.jpg\" alt=\"\" class=\"wp-image-5504\" style=\"width:322px;height:auto\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-700x934.jpg 700w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-240x320.jpg 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-768x1024.jpg 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed.jpg 800w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>1. <strong>Banned Books and the Fight for the Freedom to Read<\/strong><\/p>\n\n\n\n<p>Censorship was once again the hot topic this year\u2014described more than once as an \u201cexistential crisis\u201d for libraries. But the determination and fire from librarians was incredible. They\u2019re &#8220;on the front lines,&#8221; and they\u2019re not backing down (librarians never fail to inspire me!).<\/p>\n\n\n\n<p>ALA also revealed the 2025 Banned Books Week theme: <strong>\u201cCensorship Is So 1984. Read for Your Rights.\u201d <\/strong>And we\u2019re definitely on board. We\u2019re proud to help spread the word about challenged books and the freedom to read. Whether you\u2019re promoting a banned title, a curated reading list, or a campaign focused on intellectual freedom, we know how to reach progressive parents, librarians, educators, and book buyers who care. We\u2019ve already got campaigns lined up to launch when Banned Books Week starts on October 5!<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3581.jpg\" alt=\"\" class=\"wp-image-5488\" style=\"width:301px;height:auto\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3581.jpg 600w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3581-240x320.jpg 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3533.jpg\" alt=\"\" class=\"wp-image-5492\" style=\"width:307px;height:auto\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3533.jpg 600w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3533-240x320.jpg 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>2. <strong>Cookbooks: A Surprise Library MVP<\/strong><\/p>\n\n\n\n<p>Cookbooks were <em>everywhere<\/em>\u2014I\u2019ve personally never seen so many giveaways or so much interest. I even chatted with a librarian who hosts a monthly cookbook club where everyone makes a recipe and brings it to share. Their latest pick? <em>Baking Across America <\/em>by B. Dylan Hollis\u2014who was at ALA and drew an absolutely wild crowd for his signing!<\/p>\n\n\n\n<p>I also learned (to my surprise!) that cookbooks are one of the most borrowed types of books in libraries. Between culinary literacy programs and food-centered book clubs, it\u2019s clear that cookbooks are continuing to thrive. If you\u2019re promoting a cookbook, here are a few unique ways we can reach food lovers\u2014beyond just the typical cookbook shoppers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Home chefs and holiday entertainers <\/li>\n\n\n\n<li>Foodies shopping in Sur La Table, Williams Sonoma, etc.<\/li>\n\n\n\n<li>Food and cooking influencers and followers<\/li>\n\n\n\n<li>Keywords including popular food influencers like <em>Tieghan Gerard, David Chang<\/em>, and <em>B. Dylan Hollis<\/em> <\/li>\n\n\n\n<li>Culinary and cooking magazine readers and more!<br><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3563.jpg\" alt=\"\" class=\"wp-image-5489\" style=\"width:313px;height:auto\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3563.jpg 600w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3563-240x320.jpg 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"700\" height=\"934\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-1-1-700x934.jpg\" alt=\"\" class=\"wp-image-5491\" style=\"width:322px;height:auto\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-1-1-700x934.jpg 700w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-1-1-240x320.jpg 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-1-1-768x1024.jpg 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-1-1.jpg 800w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>3. <strong>Middle Grade &amp; Reluctant Readers: Comics and Manga to the Rescue<\/strong><br>Middle grade is still a star performer genre \u2014especially when it comes to reaching reluctant readers. Graphic novels and manga were front and center this year as tools that actually <em>work<\/em> to get kids reading (and enjoying it). Whether it\u2019s the humor, the art, or the quick pacing, these formats are definitely pulling kids in. Here&#8217;s a few of our targeting elements to engage parents, librarians and teachers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>RPG gamers <\/li>\n\n\n\n<li>Graphic novels and comics enthusiasts<\/li>\n\n\n\n<li>Homeschooling parents <\/li>\n\n\n\n<li>Fans of tv \/ film adaptations of video games<\/li>\n\n\n\n<li>Librarians and middle grade teachers with a strong interest in comics, graphic novels, etc. <\/li>\n\n\n\n<li>Keywords like: <em>reading comprehension help, best books for reluctant readers, dyslexia-friendly books, high-interest\/low-reading-level titles<\/em>, and more!<br><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"700\" height=\"934\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-2-700x934.jpg\" alt=\"\" class=\"wp-image-5493\" style=\"width:325px;height:auto\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-2-700x934.jpg 700w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-2-240x320.jpg 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-2-768x1024.jpg 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-2.jpg 800w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"700\" height=\"934\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3558-700x934.jpg\" alt=\"\" class=\"wp-image-5494\" style=\"width:335px;height:auto\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3558-700x934.jpg 700w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3558-240x320.jpg 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3558-768x1024.jpg 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3558.jpg 800w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>4. <strong>Reaching Diverse Audiences<\/strong><br>Librarians are actively seeking out books that reflect a wide range of voices. It seemed like there was a big emphases on bilingual books, as well as stories by and about LGBTQIA+ and BIPOC communities.<\/p>\n\n\n\n<p>And as censorship efforts grow, these are the titles librarians are fighting hardest to protect. At AdBiblio, we\u2019ve built smart, sensitive ways to reach readers who are looking for inclusive and representative stories. It\u2019s something we take seriously, and we\u2019re proud to support campaigns that elevate these books! (Check out our recent blog post on <a href=\"https:\/\/adbiblio.com\/blog\/adbiblio-pride-month-books\/\">LGBTQIA+ targeting here! <\/a>)<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"700\" height=\"933\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3555-700x933.jpg\" alt=\"\" class=\"wp-image-5495\" style=\"width:319px;height:auto\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3555-700x933.jpg 700w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3555-240x320.jpg 240w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3555-768x1024.jpg 768w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3555-1152x1536.jpg 1152w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3555-1536x2048.jpg 1536w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3555-scaled.jpg 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3569.jpg\" alt=\"\" class=\"wp-image-5496\" style=\"width:327px;height:auto\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3569.jpg 600w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3569-240x320.jpg 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>5. <strong>Romantasy Is Still Queen<\/strong><br>Romantasy is <em>thriving<\/em>. Panels were packed, ARC lines were long, and the librarians waiting? A lot of them were just excited to read these books <em>themselves<\/em>. It\u2019s clear that Romantasy continues to dominate\u2014and it\u2019s not slowing down anytime soon.<\/p>\n\n\n\n<p>Whether your book leans into slow-burn love triangles, epic magic systems, or BookTok-worthy spice, we can help you reach romantasy readers where they are. Think fans of Sarah J. Maas, Holly Black, queer romantasy, enemies-to-lovers, and more \u2014we can reach them all! You can read more about our <a href=\"https:\/\/adbiblio.com\/blog\/four-adbiblio-strategies-for-romantasy-books\/\">romantasy strategies here! <\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3575.jpg\" alt=\"\" class=\"wp-image-5497\" style=\"width:325px;height:auto\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3575.jpg 600w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_3575-240x320.jpg 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-3.jpg\" alt=\"\" class=\"wp-image-5498\" style=\"width:325px;height:auto\" srcset=\"https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-3.jpg 600w, https:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2025\/07\/unnamed-3-240x320.jpg 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>As these trends continue to take off, we\u2019re here to help your titles connect with the right readers, librarians, and book buyers. Want to chat about your next campaign? Reach out to Mary Beth at <strong><a>marybeth@adbiblio.com<\/a><\/strong> to get started!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m still recovering from the whirlwind that was ALA in Philly\u2014and by recovering, I mean trying to make room for the stack of books I hauled home. Between chatting with librarians in long ARC lines, getting inspired by authors, and soaking up all the book buzz, it was a few jam-packed, bookish days. And while [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[82,133,4,7],"class_list":["post-5485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-advertising","tag-banners","tag-fiction","tag-targeting"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/5485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=5485"}],"version-history":[{"count":10,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/5485\/revisions"}],"predecessor-version":[{"id":5511,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/5485\/revisions\/5511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/5487"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=5485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=5485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=5485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}