{"id":5541,"date":"2025-08-27T09:39:16","date_gmt":"2025-08-27T13:39:16","guid":{"rendered":"https:\/\/adbiblio.com\/blog\/?p=5541"},"modified":"2025-09-08T11:24:23","modified_gmt":"2025-09-08T15:24:23","slug":"down-syndrome-out-loud-my-calm-down-book-ad-campaign","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/down-syndrome-out-loud-my-calm-down-book-ad-campaign\/","title":{"rendered":"AdBiblio Case Study: Down Syndrome Out Loud & My Calm Down Book from Sourcebooks"},"content":{"rendered":"\n

At AdBiblio, we love helping books find the right readers\u2014especially ones that inspire empathy and celebrate diversity! Recently, we ran campaigns for Down Syndrome Out Loud <\/a><\/em> by Melissa Hart and My Calm Down Book<\/em> <\/a> by Rose Rossner – two amazing children’s titles from Sourcebooks that highlight representation and emotional awareness. Here\u2019s a look at how we helped connect them with the readers and families who needed them most!<\/p>\n\n\n\n\n\n\n

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Down Syndrome Out Loud <\/em>is an anthology that brings together the voices of people with Down syndrome and their families, celebrating joy, identity, and advocacy while challenging stereotypes. Edited by Melissa Hart, the collection offers a powerful blend of personal stories, essays, and reflections that highlight the diverse experiences within the Down syndrome community.<\/p>\n\n\n

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My Calm Down Book<\/em> by Rose Rossner is a sweet, practical, and very engaging picture book designed to help young children learn self-regulation skills. The story uses playful rhymes and interactive illustrations to guide kids through calming techniques\u2014and has become a favorite bedtime story for my 3 year olds! It\u2019s a great tool for parents, caregivers and educators looking to help build emotional awareness for their kiddos. <\/p>\n\n\n

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The Down Syndrome Out Loud<\/em> campaign featured our traditional banners and targeted parents of children with special needs, special education teachers and majors, and parents of kids ages 8\u201312 browsing special education content online. We were also able to reach recent visitors of Gigi\u2019s Playhouse (achievement centers for people with Down syndrome and their families)! Additional traits included middle grade and children\u2019s book shoppers, individuals browsing children\u2019s educational products, and those with a strong interest in the Special Olympics. Keywords focused on terms such as children\u2019s Down syndrome books, Down syndrome picture books, special education library, books for siblings of children with disabilities, books about empathy for kids, Down syndrome advocacy,<\/em> and more.<\/p>\n\n\n

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For My Calm Down Book<\/em>, the client wanted to showcase the book\u2019s unique look and feel, and a video ad proved to be the perfect format. We focused on reaching parents of children ages 3+, parents of kids with special needs, grandparents of young children, PreK\u2013elementary teachers, and occupational therapists. We also layered in traits such as strong interest in autism and special needs, parenting and children\u2019s book influencers, and children\u2019s gift shoppers to expand the campaign\u2019s reach. Comps included authors like Ben Clanton, Sandra Boynton, Jo Witek, Trace Moroney, and Dr. Becky Bailey. Keywords included phrases like children’s mental health books, books for neurodivergent kids, sensory friendly board books, books for special education classrooms, calm down corner essentials<\/em>, and more!<\/p>\n\n\n\n

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Both campaigns finished above benchmark, with Down Syndrome Out Loud<\/em> delivering a solid 0.17% CTR and My Calm Down Book <\/em>achieving an outstanding 1.81% CTR. <\/p>\n\n\n\n

Down Syndrome Out Loud <\/em>ran across top sites such as This Reading Mama, The Everymom, We Are Teachers, A Mighty Girl, Huffington Post, The New York Times, NPR,<\/em> and more, performing best with parents of kids ages 8\u201312 browsing special education content (0.24% CTR), parents and caretakers of kids with special needs (0.21% CTR), and our read-alike audience (0.20% CTR). <\/p>\n\n\n\n

Meanwhile, My Calm Down Book<\/em> video ads ran on leading sites like Neuroscience News, Simple Psychology, Imagination Soup, Parents, Scary Mommy,<\/em> and Read Brightly<\/em>, and connected best with parents of children with special needs (3.00% CTR!), children\u2019s educational book shoppers interested in autism\/special needs (2.10% CTR), children\u2019s literature readers and buyers interested in autism (1.90% CTR), and occupational therapists who purchase children\u2019s books and educational materials (1.40% CTR).<\/p>\n\n\n

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If you have a special child in your life\u2014or simply want to share meaningful stories with the kids you love\u2014both of these books are wonderful choices. You can find Down Syndrome Out Loud<\/em> here<\/a> and My Calm Down Book <\/em>here.<\/a> I can personally attest that my own kids (especially my son on the spectrum) truly enjoy the calming comfort of My Calm Down Boo<\/em>k! And if you\u2019re ready to launch your next campaign, you know where to find me!<\/p>\n","protected":false},"excerpt":{"rendered":"

At AdBiblio, we love helping books find the right readers\u2014especially ones that inspire empathy and celebrate diversity! Recently, we ran campaigns for Down Syndrome Out Loud by Melissa Hart and My Calm Down Book by Rose Rossner – two amazing children’s titles from Sourcebooks that highlight representation and emotional awareness. Here\u2019s a look at how […]<\/p>\n","protected":false},"author":5,"featured_media":5542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,1],"tags":[],"class_list":["post-5541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/5541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=5541"}],"version-history":[{"count":6,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/5541\/revisions"}],"predecessor-version":[{"id":5559,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/5541\/revisions\/5559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/5542"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=5541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=5541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=5541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}