{"id":631,"date":"2016-08-16T11:12:57","date_gmt":"2016-08-16T15:12:57","guid":{"rendered":"http:\/\/adbiblio.com\/blog\/?p=631"},"modified":"2023-02-08T12:51:18","modified_gmt":"2023-02-08T16:51:18","slug":"adbiblio-case-study-abrams-untamed","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/adbiblio-case-study-abrams-untamed\/","title":{"rendered":"AdBiblio Case Study – ABRAMS Untamed"},"content":{"rendered":"

We were thrilled when ABRAMS asked us to help promote Untamed<\/i>, the companion novel to the wildly popular Splintered trilogy by A. G. Howard. We had previously helped spread the word about Ensnared<\/em>, the final book in the trilogy, and couldn’t wait to dive back down the rabbit hole!<\/p>\n

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As The Boston Globe<\/em> put it, the Splintered series is “[b]rilliant, because it is ambitious, inventive, and often surprising \u2014 a contemporary reworking of Lewis Carroll\u2019s \u201cAlice\u2019s Adventures in Wonderland,\u2019\u2019 with a deep bow toward Tim Burton\u2019s 2010 film version.”<\/p>\n

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\"300x250
300×250 ad for ABRAMS Untamed<\/i><\/figcaption><\/figure>\n

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We knew that, like Ensnared, <\/em>the Untamed<\/em> title would connect perfectly with 18-35 year old YA and fantasy readers who also like a generous dash of romance. By zeroing in on these prime readers, the ads generated 2,736 unique interactions<\/strong>. Even more impressive, 25.07% of those unique interactions led to a click<\/strong>!<\/p>\n

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\"ABRAMS
ABRAMS Untamed<\/i> on Nerdist<\/i><\/figcaption><\/figure>\n

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The ads generated an extremely strong .27% CTR<\/strong> overall and reached the book’s audience on top-tier sites such as People<\/em>, Cosmopolitan<\/em>, Sparkpeople<\/em>, The Guardian<\/em>, Nerdist<\/em>, How-to-Geek<\/em>, and more.<\/p>\n

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\"ABRAMS
ABRAMS Untamed<\/i> on Huffington Post<\/i><\/figcaption><\/figure>\n

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Check out Untamed<\/em> on ABRAMS’s website<\/a>, or send us an email at advertising@adbiblio.com<\/a> to chat with our team about reaching your book’s readers!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

We were thrilled when ABRAMS asked us to help promote Untamed, the companion novel to the wildly popular Splintered trilogy by A. G. Howard. We had previously helped spread the word about Ensnared, the final book in the trilogy, and couldn’t wait to dive back down the rabbit hole!   As The Boston Globe put it, the […]<\/p>\n","protected":false},"author":2,"featured_media":636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,165],"tags":[46,29],"class_list":["post-631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-ya","tag-abrams","tag-case-study"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=631"}],"version-history":[{"count":8,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/631\/revisions"}],"predecessor-version":[{"id":4280,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/631\/revisions\/4280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/636"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}