{"id":694,"date":"2016-09-07T17:28:30","date_gmt":"2016-09-07T21:28:30","guid":{"rendered":"http:\/\/adbiblio.com\/blog\/?p=694"},"modified":"2023-02-08T12:50:46","modified_gmt":"2023-02-08T16:50:46","slug":"adbiblio-case-study-hmh-spartan-fit","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/adbiblio-case-study-hmh-spartan-fit\/","title":{"rendered":"AdBiblio Case Study – HMH Spartan Fit"},"content":{"rendered":"

Our team at AdBiblio includes a lot of fitness fanatics so we were *pumped* to help Houghton Mifflin Harcourt promote Spartan Fit<\/em>! Written by the designer of Spartan races, Joe De Sena, the book details a complete 30-day workout and diet plan for peak performance. Because Spartan races include elements of strength, endurance, flexibility, and speed, we knew that a broad spectrum of potential athletes would love this title. The timing of HMH’s campaign also aligned perfectly with the spike in fitness interest generated by the Rio Olympics.<\/p>\n

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\"HMH
728×90 banner for HMH Spartan Fit<\/em><\/figcaption><\/figure>\n

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\"HMH
300×250 banner for HMH Spartan Fit<\/em><\/figcaption><\/figure>\n

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To reach the right audience for Spartan Fit<\/em>, we naturally zeroed right in on people who had already expressed a strong interest in the Spartan Race. To expand the reach to more potential Spartan athletes, we also targeted fitness enthusiasts and buyers; regular gym goers; people who are passionate about strength training and\/or running; readers of fitness magazines like Men’s Health; and avid Olympics viewers.<\/p>\n

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\"Spartan
Spartan Fit<\/em> 300×250 on Shape<\/em><\/figcaption><\/figure>\n

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Spartan Fit<\/em> ads were served to optimal readers on sites like MyFitnessPal<\/em>, Men’s Fitness<\/em>, Muscle and Fitness<\/em>, Runner’s World<\/em>, Shape<\/em>, Health.com<\/em>, SparkPeople<\/em>, Daily Burn<\/em>, Livestrong<\/em>, and PaleOMG<\/em>. More than 7,600 unique readers<\/strong> engaged with the campaign for a median interaction time of 9 seconds<\/strong>! The ads also generated a strong 0.16% CTR overall<\/strong> (pun intended :P), and within our AdBiblio read-alikes cookie pool that rate nearly doubled with a .31% CTR<\/strong>! <\/span><\/p>\n

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\"Spartan
Spartan Fit<\/em> 728×90 on Health.com<\/em><\/figcaption><\/figure>\n

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If you’re a fitness enthusiast, you should definitely check out the book on HMH’s website<\/a>! Or if you’re interested in reaching the right readers for your own book, we’d love to hear from you at advertising@adbiblio.com<\/a>!<\/p>\n

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Our team at AdBiblio includes a lot of fitness fanatics so we were *pumped* to help Houghton Mifflin Harcourt promote Spartan Fit! Written by the designer of Spartan races, Joe De Sena, the book details a complete 30-day workout and diet plan for peak performance. Because Spartan races include elements of strength, endurance, flexibility, and speed, we knew that a […]<\/p>\n","protected":false},"author":2,"featured_media":703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,31],"tags":[29,52,50,51],"class_list":["post-694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adult","category-case-studies","tag-case-study","tag-health-and-fitness","tag-hmh","tag-houghton-mifflin-harcourt"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=694"}],"version-history":[{"count":7,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/694\/revisions"}],"predecessor-version":[{"id":4279,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/694\/revisions\/4279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/703"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}