{"id":786,"date":"2016-10-24T12:57:13","date_gmt":"2016-10-24T16:57:13","guid":{"rendered":"http:\/\/adbiblio.com\/blog\/?p=786"},"modified":"2023-08-21T17:21:48","modified_gmt":"2023-08-21T21:21:48","slug":"abrams-becoming-andy-warhol-case-study-proximity-targeting-at-nycc","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/abrams-becoming-andy-warhol-case-study-proximity-targeting-at-nycc\/","title":{"rendered":"ABRAMS Becoming Andy Warhol Case Study: Proximity Targeting at NYCC!"},"content":{"rendered":"<p><strong>Proximity targeting.<\/strong> You\u2019ve probably heard this from me several times in the last couple of weeks, and how excited we are (truly, we\u2019re all so stoked) about this innovative new way in which we reach readers in real time in the real world (<a href=\"http:\/\/adbiblio.com\/blog\/introducing-adbiblio-proximity-campaigns\/\" target=\"_blank\" rel=\"noopener\">you can read more about it here!<\/a>). And now, we\u2019re sharing how\u00a0we used this technology to reach a particularly niche audience \u2013 pop culture fans!<\/p>\n<p>From award winning and <em>New York Times<\/em> bestselling author Nick Bertozzi and artist Pierce Hargan, <em>Becoming Andy Warhol<\/em> depicts the career progression and life of the remarkably talented and ingenious artist Andy Warhol. Considering Warhol was the man who invented Pop Art, it makes sense that pop culture geeks and fanatics at New York City Comic Con would be the perfect audience for this graphic novel!<\/p>\n<p>So, using real time data through our proximity targeting, we helped ABRAMS promote <em>Becoming Andy Warhol<\/em> to New York City Comic Con attendees at the Javits Center!<\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-807\" src=\"http:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-24-at-12.51.25-PM.png\" alt=\"ABRAMS Becoming Andy Warhol Comic Con Proximity Targeting Ad Creative\" width=\"1400\" height=\"1010\" \/><\/p>\n<p>Over the span of 4 days, <strong>we served 43,486 ad impressions to NYCC attendees at the Javits Center<\/strong>, enticing them to visit the ABRAMS booth and check out the book itself. The ad ran on apps like USA Today, New York Subway Map, Pic Stitch, Photo Bucket, New York City Local News, The Weather Channel, and finished with an <strong>extremely strong CTR of .35%!!!<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-808\" src=\"http:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-24-at-12.52.18-PM.png\" alt=\"ABRAMS Becoming Andy Warhol Comic Con Proximity Targeting Map\" width=\"1400\" height=\"500\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-809\" src=\"http:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-24-at-12.53.09-PM.png\" alt=\"ABRAMS Becoming Andy Warhol Comic Con Proximity Targeting Tear Sheet Images\" width=\"1400\" height=\"780\" \/><\/p>\n<p>If you didn\u2019t get a chance to make it to NYCC\u00a0&amp; you\u2019re a pop culture fan like myself, be sure to check out <a href=\"http:\/\/www.abramsbooks.com\/product\/becoming-andy-warhol_9781419718755\/\" target=\"_blank\" rel=\"noopener\"><em>Becoming Andy Warhol<\/em>.<\/a> And if you haven\u2019t yet tried our new proximity targeting, you\u2019ll definitely want to! It\u2019s an incredibly effective way to reach your audience like never before. Email Mary Beth at marybeth@adbiblio.com for more info!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proximity targeting. You\u2019ve probably heard this from me several times in the last couple of weeks, and how excited we are (truly, we\u2019re all so stoked) about this innovative new way in which we reach readers in real time in the real world (you can read more about it here!). And now, we\u2019re sharing how\u00a0we [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[231,7],"class_list":["post-786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-bookworm","tag-targeting"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=786"}],"version-history":[{"count":14,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/786\/revisions"}],"predecessor-version":[{"id":4702,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/786\/revisions\/4702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/795"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}