{"id":837,"date":"2016-12-01T11:25:11","date_gmt":"2016-12-01T15:25:11","guid":{"rendered":"http:\/\/adbiblio.com\/blog\/?p=837"},"modified":"2023-02-08T12:49:22","modified_gmt":"2023-02-08T16:49:22","slug":"adbiblio-case-study-abrams-pique-at-yallfest","status":"publish","type":"post","link":"https:\/\/adbiblio.com\/blog\/adbiblio-case-study-abrams-pique-at-yallfest\/","title":{"rendered":"AdBiblio Case Study &#8211; ABRAMS Pique at YallFest"},"content":{"rendered":"<p>After harnessing the power of <a href=\"http:\/\/adbiblio.com\/blog\/introducing-adbiblio-proximity-campaigns\/\" target=\"_blank\" rel=\"noopener\">AdBiblio Proximity Targeting<\/a> to draw&nbsp;pop culture fans to their <a href=\"http:\/\/adbiblio.com\/blog\/abrams-becoming-andy-warhol-case-study-proximity-targeting-at-nycc\/\" target=\"_blank\" rel=\"noopener\">NYC Comic Con booth<\/a> in October, ABRAMS decided to use another proximity campaign in November&nbsp;to promote&nbsp;their new YA book community,&nbsp;<a href=\"http:\/\/piquebeyond.com\/\" target=\"_blank\" rel=\"noopener\">Pique<\/a>. With YA fans flocking to&nbsp;Charleston, SC for <a href=\"http:\/\/www.yallfest.org\/\" target=\"_blank\" rel=\"noopener\">YALLFest<\/a>, the world&#8217;s largest YA book festival, the timing couldn&#8217;t have been more&nbsp;perfect!<\/p>\n<p>&nbsp;<\/p>\n<p>Thousands of passionate readers travel to YALLFest each year to meet their favorite authors, attend star-studded panels, and celebrate with new&nbsp;friends. In a nutshell, it\u2019s the perfect place to reach a community of hard-core YA enthusiasts. And now the fun can continue year-round&nbsp;with&nbsp;Pique&#8217;s author interviews, behind-the-scenes insights, chapter teasers, giveaways, and more!<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BMzWwbQB-iQ\/\" target=\"_blank\" rel=\"noopener\">Thank you so much to all of the readers, authors, and sponsors who attended this year&#8217;s festival, and to everyone who followed along on social media who was there in spirit. You are all a part of our YALLFamily. Continue to inspire, uplift and stand up for each other like the heroes you all are. See you in 2017!<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A photo posted by YALLFEST (@yallfest) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2016-11-14T19:33:06+00:00\">Nov 14, 2016 at 11:33am PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>We helped ABRAMS design three mobile in-app ad units for the Pique campaign: a 320&#215;50 mobile banner, a 300&#215;250 mobile rectangle, and a 320&#215;480 mobile full-page ad.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-841 aligncenter\" src=\"http:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2016\/11\/pique-ad-units.png\" alt=\"ABRAMS Pique AdBiblio Campaign - YALLFest proximity targeting ads\" width=\"700\" height=\"500\"><\/p>\n<p>&nbsp;<\/p>\n<p>Next, our team set up precise proximity targeting for all of the YALLFest event locations throughout downtown Charleston. We also identified and targeted key YALLFest hotels in order to&nbsp;reach conference attendees in the evening&nbsp;as they wound down from the day&#8217;s activities. We also&nbsp;layered in our signature trait targeting to ensure we were reaching avid YA book readers and buyers within the right locations.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-847 aligncenter\" src=\"http:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-30-at-4.14.20-PM.png\" alt=\"ABRAMS Pique AdBiblio Campaign - YALLFest proximity targeting map\" width=\"700\" height=\"360\"><\/p>\n<p>&nbsp;<\/p>\n<p>ABRAMS&#8217; Pique campaign got nearly&nbsp;<strong>20k impressions<\/strong> from&nbsp;YA fanatics&nbsp;during the 2-day YALLFest event, and generated an exceptional&nbsp;<strong>0.31% CTR!<\/strong>&nbsp;The ads were seen in popular apps like NY Times, Huffington Post, USA Today, Wattpad, QuizUp, Shazam, MyFitnessPal, and Words With Friends.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-842 aligncenter\" src=\"http:\/\/adbiblio.com\/blog\/wp-content\/uploads\/2016\/11\/pique-app-logos.png\" alt=\"ABRAMS Pique AdBiblio Campaign - YALLFest proximity targeting apps\" width=\"700\" height=\"240\"><\/p>\n<p>&nbsp;<\/p>\n<p>If you&#8217;re a YA fan (and who isn&#8217;t?!), you&#8217;ll definitely want to bookmark the&nbsp;<a href=\"http:\/\/piquebeyond.com\/\" target=\"_blank\" rel=\"noopener\">Pique<\/a>&nbsp;website&nbsp;and give them a follow on <a href=\"https:\/\/www.facebook.com\/piquebeyond\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/www.instagram.com\/piquebeyond\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, and&nbsp;<a href=\"https:\/\/twitter.com\/piquebeyond\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>! To learn more about AdBiblio Proximity Targeting or brainstorm a proximity campaign&nbsp;for your next book promotion, contact Mary Beth at <a href=\"mailto:marybeth@adbiblio.com\" target=\"_blank\" rel=\"noopener\">marybeth@adbiblio.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After harnessing the power of AdBiblio Proximity Targeting to draw&nbsp;pop culture fans to their NYC Comic Con booth in October, ABRAMS decided to use another proximity campaign in November&nbsp;to promote&nbsp;their new YA book community,&nbsp;Pique. With YA fans flocking to&nbsp;Charleston, SC for YALLFest, the world&#8217;s largest YA book festival, the timing couldn&#8217;t have been more&nbsp;perfect! &nbsp; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,169,165],"tags":[46,20,29,57,61,42,60,43],"class_list":["post-837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-other","category-ya","tag-abrams","tag-book-events","tag-case-study","tag-products","tag-proximity-targeting","tag-ya","tag-yallfest","tag-young-adult"],"_links":{"self":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/comments?post=837"}],"version-history":[{"count":14,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/837\/revisions"}],"predecessor-version":[{"id":4274,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/posts\/837\/revisions\/4274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media\/843"}],"wp:attachment":[{"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/media?parent=837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/categories?post=837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adbiblio.com\/blog\/wp-json\/wp\/v2\/tags?post=837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}