Effective: December 1, 2014
AdBiblio.com is an online advertising and technology platform (the “Service”). The Service runs through software developed and hosted by Pressflex LLC, its subsidiaries and third party contractors ("AdBiblio”, “we", “us” or “our”).
The Service allows our Clients to buy ad space on websites for online advertising and allows for the use of proprietary and third party data in the purchase of that media. Serving users relevant advertising is sometimes referred to as interest based advertising or online behavioral advertising, “OBA”.
PRIVACY PRACTICES FOR OUR TECHNOLOGY
Information Our Technology Does and Does Not Collect
AdBiblio’s Service collects Non-Personally Identifiable Information (“Non-PII”), including, but not limited to, your IP host address, the date and time of the ad request, pages viewed, browser type, the referring URL, Internet Service Provider, and your computer’s operating system. We may also collect Non-PII such as age, gender, income, education, interests, and usage activity from Clients or other third parties.
The following is PII that we do NOT collect:
- We do not collect “personal information”, as defined in the Children’s Online Privacy Protection Act (“COPPA”), from users we have actual knowledge are under the age of 13 or from sites directed to children under the age of 13 for OBA, nor do we engage in OBA directed to children we have actual knowledge are under the age of 13 except as compliant with the COPPA.
- AdBiblio also does not collect or use financial account numbers, Social Security numbers, pharmaceutical prescriptions, or medical records about a specific individual for Online Behavioral Advertising.
- AdBiblio does not collect traditional PII such as name, e-mail address, phone number, or precise location data.
AdBiblio uses Non-PII to target and serve relevant advertising to consumers and to perform attribution analysis or other analytics regarding advertising audiences. Our Technology does NOT use any PII to serve advertisements to consumers, and we do not sell any of your PII.
Cookies and Web Beacons
Cookies are small text files that web servers typically send to users’ computer when they visit a website. Cookies are stored as text files on users’ hard drive, and can be accessed by web servers when the user visits a website or views an advertisement. Cookies are used by companies to collect and send information about a user’s website visit – for example, number of visits, average time spent, pages viewed, navigation history through the website, and other statistics. This information helps companies improve a user’s online experience in many ways: for example, by allowing companies to monitor website performance, making the website easier to use, measuring the effectiveness of their promotional placements, and tailoring their website (including the ads and offers they receive) to better match a user’s interests and preferences. The cookies placed by our Service cannot be used to access any other data on a user’s hard drive, or to personally identify them. Users who prefer not to accept cookies can set their Internet browser to notify them when they receive a cookie or to prevent cookies from being placed on their hard drive.
AdBiblio also uses web beacons (also known as 1×1 gifs), along with cookies, to determine if a user has visited a particular website. These beacons aid in providing more relevant advertising to the user, as well measuring the success of an advertising campaign, but provide no personally identifiable information.
The online advertising industry provides websites from which you may opt-out of receiving targeted ads from our data and advertising partners. You can access these, and also learn more about targeted advertising and consumer choice and privacy, at http://www.aboutads.info and at http://www.networkadvertising.org/choices/. If you are located in the EU you can access this information at http://www.youronlinechoices.eu.
Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice. Please also note that if you choose to disable this function, your online experience may be diminished and some features may not work as they were intended.
AdBiblio may share aggregated, non-personal information with Clients in connection with reporting and accounting needs.
We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.
Also, in the event AdBiblio is merged into another company, or another company acquires all or substantially all of AdBiblio’s assets, including, without limitation, in the event of bankruptcy, all data compiled or owned by AdBiblio may be among the items transferred in that transaction. In such event, all the data will continue to be governed by this policy.
Data Storage and Security
The security of your information is important to us. AdBiblio has implemented reasonable security measures to prevent the loss, misuse, and alteration of the information that our Service collects, but we make no assurances about our ability to prevent such loss, misuse, to you or to any third party arising out of any such loss, misuse, or alteration.
Changes To Our Policy
Should you have any questions in regards to this policy or AdBiblio’s privacy practices, please contact our representatives at the following email and they will be more than happy to clarify and assist you in any way possible: ad-tech AT adbibio DOT com, or by mail at:
AdBiblio c/o Pressflex LLC
P.O. Box 57, Durham NC 27705