Learn the basics of what Connected TV (CTV) is, who’s watching, and how CTV advertising works. In Part 2 we’ll dive into the specific ways AdBiblio can help you leverage CTV to advertise books.
Burger King recently took advantage of proximity targeting for a genius ad scheme designed to troll their largest competitor. The promotion “works by geofencing McDonalds locations across the country,” Burger King said in a statement. “If a guest is inside one of these geofenced areas and has the new BK App on their device, the app will unlock the WHOPPER sandwich for a penny promotion.”