AdBiblio Case Study: The Red Scrolls of Magic from Simon & Schuster

Happy Pride Month! We’re huge proponents of increasing diversity and representation in books and literature. So in honor of #loveislove we’re sharing how we helped Simon & Schuster reach niche readers with an LGBTQ+ focus for The Red Scrolls of Magic, from #1 New York Times bestseller Cassandra Clare and award-winner Wesley Chu! Clare has been a pioneer of LGBTQ+ inclusion in the world of YA publishing (you can read more about that in an interview here), and we were thrilled to help promote the newest addition to the Shadowhunters books.


Read more »

AdBiblio Case Study: Maybe You Should Talk to Someone from HMH

It’s time to take a seat on a comfy couch, reach for some tissues, and dive into Maybe You Should Talk to Someone: A Therapist, Her Therapist, and Our Lives Revealed. The Instant New York Times bestseller, written by Lori Gottlieb, takes us behind the scenes of what it’s like to be both the therapist and the patient. We were thrilled to help Houghton Mifflin Harcourt reach readers for this one of a kind memoir!

Read more »

Image source: Osprey Games

AdBiblio Case Study: Judge Dredd: The Cursed Earth from Bloomsbury

Yes, it is true we are the book ad specialists. BUT, I bet you didn’t know we can successfully advertise more than just books! Bloomsbury came to us in hopes of promoting their new expedition game, Judge Dredd: The Cursed Earthfrom Osprey Games. Judge Dredd was originally a comic book character, and appears in a number of movie and video game adaptations. We love running Sci-Fi and Fantasy book campaigns, and were thrilled to take our talents and venture into the gaming world!

Read more »

AdBiblio Case Study: P is for Pterodactyl from Sourcebooks

T is for Tsunami. K is for Knight. P is for Pterodactyl. WHY?! Our alphabet has a tendency to be completely bizarre. I was always a pretty decent speller (I mean, I won my 2nd grade spelling bee. Not to brag or anything.), but even these words would have me completely baffled. Luckily, a rapper and a computer programmer are here to help. Raj Halder (aka Lushlife) and Chris Carpenter have created the super adorable and hilarious kids’ book P is for Pterodactyl. We were so excited to help Sourcebooks reach parents, children’s book buyers, and more for what is being called “the worst alphabet book ever!”

Read more »

AdBiblio Case Study: A Murderous Marriage Event from Kensington Books

Being a fan of book readings myself, I know that half the battle is knowing when and where a favorite (or about-to-be favorite) author might show up. I’m still angry about a missed signing with Cheryl Strayed in 2014. Why didn’t anyone tell me?! I’m hurting to this day. SO, it makes me really happy when we get to help connect the literary world with authors in real life. And that’s exactly what we did this past January, when we helped Kensington Books spread the word about an upcoming author event in Florida!

Read more »

Literary Links: The Book Cover Edition

We’ve all heard that you should never judge a book by its cover, but we also know that packaging and design are important to consumers.  For book buyers, cover design is often the first step to engaging a potential reader. After all, aren’t you more likely to pick up a book if the cover appeals to you, or if you recognize that cover from somewhere else – like from an ad campaign that you’ve been noticing on all your favorite sites? Plus, in the age of “bookstagrammers,” a photo-worthy cover can turn one purchase into many by inspiring social media friends and followers to pick up a copy as well. There’s a lot to cover on this subject (pun most definitely intended!), so this edition of Literary Links is dedicated to the not so subtle art of judging a book by its cover.

Read more »