Horror is thriving in publishing, and Soho Press has embraced it with Hell’s Hundred, their new horror-exclusive imprint. Inspired by SoHo’s gritty past as “Hell’s Hundred Acres,” this imprint is perfect for bringing fresh horror to fans. Last year, we helped with the imprint’s first launch, Sara Gran’s Come Closer, and we jumped at the opportunity to continue helping them reach horror readers for Stuart Neville’s new novel, Blood Like Mine.
Category: Case Studies
AdBiblio Case Study: Pockets of Love from HarperCollins Children’s
Pockets of Love by Yamile Saied Méndez and Sara Palacios is a touching picture book that celebrates Hispanic Heritage Month and shows how food and memories connect us with lost loved ones. We were thrilled to help HarperCollins Children’s promote this beautiful story to Latinx parents, grandparents, picture book buyers, and more!
AdBiblio Case Study: Caledonian Road from W.W. Norton
There’s just something about British aristocracy drama that hooks you, and Andrew O’Hagan’s new novel, Caledonian Road, does exactly that. Even Peter Morgan, the creator of The Crown and Frost/Nixon, raves about it, calling it “Dickens and Wolfe and Thackeray and Hogarth and Amis.” High praise! We loved helping W.W. Norton connect with literary fiction lovers, British lit fans, and more for O’Hagan’s latest page-turner.
AdBiblio Case Study: The Secrets of the Sky series from Scholastic
Middle grade fantasy books are one of our specialties, and we love helping young readers find their next magical adventure. Acclaimed author Sayantani DasGupta is known for her children’s books that blend folklore with adventure, and we were thrilled to help Scholastic connect with parents and teachers for her series, Secrets of the Sky.
AdBiblio Case Study: Rabbit Hole from Soho Press
When a book claims to be a must-read for fans of both My Favorite Murder and Fleabag, it certainly grabs my attention! Kate Brody’s novel, Rabbit Hole, brilliantly captures the dark and alluring aspects of true crime, with a touch of sexiness thrown in. We loved helping Soho Press reach true crime fans and thriller readers for this fantastic debut.
AdBiblio Case Study: My Life with the Walter Boys from Sourcebooks
The trend of turning books into shows and movies is booming, and I’m always looking to “read it before I stream it.” With years of experience promoting books turned to media (check out our post on The Shapes Trilogy), we were thrilled to help Sourcebook reach Netflix streamers for My Life with the Walter Boys by Ali Novak!
AdBiblio Case Study: The Shapes Trilogy from Candlewick Press
Who knew shapes could be so darn cute? Mac Barnett and Jon Klassen’s amusing picture book series, The Shapes Trilogy, feature witty tales about a Triangle, Square, and Circle. They’re also the inspiration behind the Shape Island children’s show on Apple TV+. Candlewick reached out to AdBiblio with the goal of connecting with niche audiences who are also Apple TV+ subscribers. We were thrilled to play a part in promoting these adorable books!
AdBiblio Case Study: Gardening Can Be Murder from Timber Press
From feminist hikers to STEM educators, our expertise is reaching niche audience — and we love a good challenge! That’s why our team was excited to help promote Gardening Can Be Murder by Marta McDowell, a new release from Timber Press.
AdBiblio Case Study: Grand Slam Romance from Abrams Books
Pride Month is always an exciting time of year here at AdBiblio, as we love sharing new and exciting queer lit with readers. We were thrilled to help Abrams Books connect with the community of YA, romance, and LGBT readers for the release of Grand Slam Romance, from the talented duo Ollie Hicks and Emma Oosterhous.
AdBiblio Case Study: Talia’s Codebook for Mathletes from Candlewick Press
STEM can be tough, so we loved helping Candlewick Press connect with parents, middle-grade teachers, and more to promote Talia’s Codebook for Mathletes, the delightful new STEM-focused graphic novel by Marissa Moss!