30 Jan, 2023
As we kick off a brand new year, we’re also looking back at trends and learnings from 2022 that we can carry forward into 2023. These are the 2023 book advertising trends we encourage publishers and authors to leverage for the strongest campaign performance:
10 Nov, 2022
In part one we discussed how prevalent CTV has become in the US. This market is only going to continue to grow. CTV advertising provides you with all of the benefits of advertising on traditional TV with none of the inherent downsides and Adbiblio is making it easier and better than ever.
7 Nov, 2022
Ho- ho- holiday book advertising! AdBiblio’s proximity ads & CTV packages are the most wonderful way to give your book some extra love this gift-giving season. We’ll help you reach shoppers at major retailers plus niche brick & mortar stores; people visiting holiday-specific shops and attractions; and viewers of all the best seasonal TV content. Read on to learn all about promoting your book for the holidays using proximity targeting & CTV ads!
12 Oct, 2022
Learn the basics of what Connected TV (CTV) is, who’s watching, and how CTV advertising works. In Part 2 we’ll dive into the specific ways AdBiblio can help you leverage CTV to advertise books.
26 Mar, 2018
In Part 3 of our Connected TV series, we’ll help you figure out when to include CTV ads in your campaign. If you missed Part 1 or Part 2, you should give those a quick read before diving in.
By this point in the blog series you know that here at AdBiblio, we think CTV technology and advertising is really cool. The combination of the traditional TV commercial format with AdBiblio’s precision targeting (demographics, interests, geo-locations, and days & times) creates a fantastic opportunity to expand your campaign’s visibility and impact.
But that doesn’t mean Connected TV is right for every campaign.
23 Mar, 2018
Welcome to Part 2 of our Connected TV series! If you missed Part 1, make sure to check it out here.
Given the rapid growth and popularity of Connected TV, it’s no surprise that advertising on CTV is also starting to gain traction – and we’re extremely excited make this tech available to you!
21 Mar, 2018
You’ve probably been hearing the term Connected TV lately – especially if you’ve been talking to Mary Beth. But, like with any new technology, a lot of people still aren’t totally clear on what exactly the term “Connected TV” means or how the tech benefits them.
Let’s clear it up!
