When it comes to vacation reading, I always think of my best friend Kristina who intensely searched a Miami Walgreens at 9pm for the hottest romance books. She was on the hunt for a whole bunch of steamy novels to devour over our 4 day vacation. I’m pretty sure she bought around 5 books, so I’d say the trip was a total success. The Bastard Billionaire series by Jessica Lemmon became her obsession. She still talks about it.
By this point in the blog series you know that here at AdBiblio, we think CTV technology and advertising is really cool. The combination of the traditional TV commercial format with AdBiblio’s precision targeting (demographics, interests, geo-locations, and days & times) creates a fantastic opportunity to expand your campaign’s visibility and impact.
But that doesn’t mean Connected TV is right for every campaign.
Welcome to Part 2 of our Connected TV series! If you missed Part 1, make sure to check it out here.
Given the rapid growth and popularity of Connected TV, it’s no surprise that advertising on CTV is also starting to gain traction – and we’re extremely excited make this tech available to you!
You’ve probably been hearing the term Connected TV lately – especially if you’ve been talking to Mary Beth. But, like with any new technology, a lot of people still aren’t totally clear on what exactly the term “Connected TV” means or how the tech benefits them.
Let’s clear it up!