November 9 book cover

image via simonandschuster.com

AdBiblio Case Study – S&S November 9

Colleen Hoover’s new book November 9 was one of 2015’s most eagerly anticipated fall titles. Written by a #1 New York Times bestselling author and blending elements of Literary Fiction, Romance, and Suspense, we knew this novel would be a hit with a wide variety of readers!

 

November 9 ad creative
300×250 ad for November 9

 

AdBiblio helped S&S reach more than 290,000 unique readers, who generated a phenomenal .47% CTR. Even more impressive, over 61% of readers who interacted with the ad for at least 0.5 seconds decided to click through to the landing page.

 

November 9 ad on The New York Times
November 9 ad on The New York Times

 

In addition to avid Literary Fiction, Romance, and Suspense readers, the ad connected especially well with family-oriented people interested in cooking, recipes, and crafting.

 

November 9 ad on Elite Daily
November 9 ad on Elite Daily

 

Ads for the book appeared across a broad range of top-tier sites including People, Rolling Stone, Cosmopolitan, LA Times, Elite Daily, NY Times and Hello Giggles!.

 

November 9 ad on People
November 9 ad on People

 

Check out an excerpt at simonandschuster.com or learn more at november9book.com.

 

If you’d like to talk with us about how we can help you reach your book’s readers, send us an email!

 

 

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