This month we’ve collected all the freshest literary links making the rounds at the AdBiblio office! Read on for stories about bees, body art, and bots!
Author: Rachel McGorman
African American Trailblazers in Books and Publishing
25 Feb, 2019
In honor of Black History Month, we’re remembering and highlighting a few of the incredible African American trailblazers in books and publishing – including one of the great minds behind Black History Month itself.
Books to add to your TBR stack for Black History Month
14 Feb, 2019
If you’re working on expanding the diversity of your TBR stack for Black History Month, you’re not alone. We’ve rounded up a huge selection of Black History Month reading lists from around the web, for adults and kids alike.
Brand awareness for books – does it matter?
14 Jun, 2018
Brand awareness may seem like an empty and nebulous buzzword at first glance. It’s no surprise that unambiguous metrics like Clicks and CTR tend to be more popular than “awareness” when determining the success of ad campaigns. (We love clicks and high CTRs as much as the next advertiser!) But does that mean brand awareness is useless for book ads, or could it still be worth your time and ad dollars?
Literary Links: may we share these May links?
6 Jun, 2018
It may not be May anymore but we still think you may enjoy these literary links from May. (OK I’ll stop now… maybe.)
Netflix announced its first comic book with a trailer. The Magic Order will be a miniseries of 6 issues, and you’ll need to grab them quick once they arrive in comic book stores on June 13th – there won’t be a second printing regardless of sales.
HMH Case Study: Auntie Poldi and the Sicilian Lions
18 May, 2018
Q: What do you get when you combine a murder mystery, an eccentric amateur sleuth, and the stunning backdrop of Sicily?
A: A National Bestseller, an Indie Next List selection, a Spring ’18 B&N Discover Pick, a Costco Staff Pick, an Amazon Best Book of March 2018… and plenty more accolades!
Auntie Poldi and the Sicilian Lions by Mario Giordano tells the story of Auntie Poldi, a 60 year old German widow who retires to Sicily “…intending to drink herself comfortably to death with a sea view” – so basically living out my personal retirement fantasy. But when her handsome young handyman turns up dead, Poldi vows to get to the bottom of the case.
Literary Links: April Foolishness
30 Apr, 2018
This is a post about books and publishing, so naturally I’m kicking it off with… GQ? There’s been a lot of backlash over GQ’s recent list of 21 Books You Don’t Have To Read, which included The Holy Bible. Frankly I’m just a little scared because I never even realized there are books I do have to read. I’ve been assuming all those voicemails about the local police coming to arrest me were spam calls, but now I’m not so sure. Does anyone have an extra copy of the required reading list I can borrow?
The Ins & Outs of Connected TV, Part 3: Are CTV Ads Right For You?
26 Mar, 2018
In Part 3 of our Connected TV series, we’ll help you figure out when to include CTV ads in your campaign. If you missed Part 1 or Part 2, you should give those a quick read before diving in.
By this point in the blog series you know that here at AdBiblio, we think CTV technology and advertising is really cool. The combination of the traditional TV commercial format with AdBiblio’s precision targeting (demographics, interests, geo-locations, and days & times) creates a fantastic opportunity to expand your campaign’s visibility and impact.
But that doesn’t mean Connected TV is right for every campaign.
The Ins & Outs of Connected TV, Part 2: Advertising on CTV
23 Mar, 2018
Welcome to Part 2 of our Connected TV series! If you missed Part 1, make sure to check it out here.
Given the rapid growth and popularity of Connected TV, it’s no surprise that advertising on CTV is also starting to gain traction – and we’re extremely excited make this tech available to you!
The Ins & Outs of Connected TV, Part 1: What Is CTV?
21 Mar, 2018
You’ve probably been hearing the term Connected TV lately – especially if you’ve been talking to Mary Beth. But, like with any new technology, a lot of people still aren’t totally clear on what exactly the term “Connected TV” means or how the tech benefits them.
Let’s clear it up!
