Horror Books for Horror Lovers

Hey, horror lovers! This list is for you! I recently made a list of recommended books to get you in the mood for spooky season, but for some readers, a little spookiness only goes so far…If you’re a more hardcore horror fan, here are 13 titles that might be right up your alley – assuming your alley is full of things like evil ghosts and serial killers. Read on…if you dare.

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image source: sharethrough

How engaging is your AdBiblio native ad headline?

Our goal for AdBiblio campaigns is to run book ads that capture attention, increase engagement and make your book stand out in front of the right audience. When it comes to our native ads, the headline plays a major role in helping this happen.

Like the lead paragraph in a news story, the headline of the ad is the single most important asset for capturing readers’ attention in the feed. So, with that in mind, I’m sharing some suggestions to deliver a killer headline for your book!

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BEA 2017 Trip Report

Ahhhh BEA…the time of year when thousands of book lovers converge at the NYC Javits Center to ooh and ahhh over the latest literary releases and upcoming publications.  Essentially, it’s a bibliophile’s dream, so of course we had a fabulous time catching up with clients, meeting new friends and hoarding ALL THE BOOKS!  Here are a few highlights from the trip:

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ABRAMS Becoming Andy Warhol Case Study: Proximity Targeting at NYCC!

Proximity targeting. You’ve probably heard this from me several times in the last couple of weeks, and how excited we are (truly, we’re all so stoked) about this innovative new way in which we reach readers in real time in the real world (you can read more about it here!). And now, we’re sharing how we used this technology to reach a particularly niche audience – pop culture fans!

From award winning and New York Times bestselling author Nick Bertozzi and artist Pierce Hargan, Becoming Andy Warhol depicts the career progression and life of the remarkably talented and ingenious artist Andy Warhol. Considering Warhol was the man who invented Pop Art, it makes sense that pop culture geeks and fanatics at New York City Comic Con would be the perfect audience for this graphic novel!

So, using real time data through our proximity targeting, we helped ABRAMS promote Becoming Andy Warhol to New York City Comic Con attendees at the Javits Center!

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November 9 book cover

image via simonandschuster.com

AdBiblio Case Study – S&S November 9

Colleen Hoover’s new book November 9 was one of 2015’s most eagerly anticipated fall titles. Written by a #1 New York Times bestselling author and blending elements of Literary Fiction, Romance, and Suspense, we knew this novel would be a hit with a wide variety of readers!

 

November 9 ad creative
300×250 ad for November 9

 

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image via greatbritishreads.com

Great reads from across the pond!

Anyone who truly knows me is aware of my obsession with British culture. So much so, that a picture of the royal family hangs on my work wall. And today, my fixation with people like Kate Middleton and The Crawleys converges with my other obsession: books. AdBiblio has just launched a campaign with Penguin Random House UK to help promote their GREAT BRITISH READS!

Here’s a look at four of the featured books that are perfect to dive into this summer. Preferably while knackered on the beach.

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