We were thrilled when ABRAMS asked us to help promote Untamed, the companion novel to the wildly popular Splintered trilogy by A. G. Howard. We had previously helped spread the word about Ensnared, the final book in the trilogy, and couldn’t wait to dive back down the rabbit hole!
As The Boston Globe put it, the Splintered series is “[b]rilliant, because it is ambitious, inventive, and often surprising — a contemporary reworking of Lewis Carroll’s “Alice’s Adventures in Wonderland,’’ with a deep bow toward Tim Burton’s 2010 film version.”
We knew that, like Ensnared, the Untamed title would connect perfectly with 18-35 year old YA and fantasy readers who also like a generous dash of romance. By zeroing in on these prime readers, the ads generated 2,736 unique interactions. Even more impressive, 25.07% of those unique interactions led to a click!
The ads generated an extremely strong .27% CTR overall and reached the book’s audience on top-tier sites such as People, Cosmopolitan, Sparkpeople, The Guardian, Nerdist, How-to-Geek, and more.
Check out Untamed on ABRAMS’s website, or send us an email at advertising@adbiblio.com to chat with our team about reaching your book’s readers!
