Book bans are changing what readers can access across schools, libraries, and communities everywhere. And when access is restricted, discovery becomes even more important. At AdBiblio, we believe supporting the freedom to read also means helping the right books reach the right audiences—especially where they’re being challenged most!
Here are five ways we can help:
Finding the Right Book Buyer
We know how important it is to find the right book buyer in the midst of so much noise. For diverse, challenged and banned books, some of the most impactful audiences we can reach include:
- progressive parents, grandparents, librarians educators and teachers
- activists who are passionate about reading
- readers interested in BIPOC culture, news and history
- progressive book club members
- indie bookstore shoppers
- feminist readers
- book influencers and followers
- readers with a strong interest in civil rights and equality
- LGBTQ+ media consumers, activists and supporters, etc.
We can also target readers interested in frequently challenged books by authors like George M. Johnson, Maia Kobabe, Toni Morrison, Stephen Chbosky, Margaret Atwood, and Alice Walker.
Reaching the Right Location
When it comes to banned books, where your message shows up matters just as much as who sees it. With our foot traffic targeting, we can reach:
- librarians and educators in high-ban states like Florida, Texas, and Tennessee
- attendees at major literary events like Texas Book Festival and YallFest
- progressive parents and grandparents in bookstores and libraries
- shoppers at university and campus bookstores
- readers visiting BIPOC- and LGBTQ+-owned bookstores, etc.
Aligning With The Right Content
Using keywords, we align campaigns with relevant content—whether that’s coverage of book bans or broader social issues—so messaging feels timely and intentional. For example, your ads can appear alongside content with words and phrases like:
- banned books
- freedom to read
- book censorship
- anti-censorship books
- diverse books for kids
- middle grade banned books
- inclusive literature
- controversial books to read
- Let Freedom Read Day
- #BannedBooksWeek, etc.
In addition, we can place ads alongside content where these books might resonate most, including NPR, The New York Times, The Atlantic, Book Riot, Slate, Vox, Refinery29, Education World, Ms. Magazine, We Are Teachers, Publisher’s Weekly, The Root, Goodreads, and more!
Every time a reader discovers a book they weren’t supposed to find…that’s the freedom to read in action. Let’s make it happen! Reach out to Mary Beth at marybeth@adbiblio.com to learn more.
