Author: Mary Beth Grossman

Held in Chicago, ALA 2026 celebrated the American Library Association’s 150th anniversary, bringing together thousands of librarians, publishers, educators, and authors. After spending several days walking the exhibit hall and chatting with attendees, a few themes kept coming up again and again. I came home with pages of notes—and even more ideas about how AdBiblio can help publishers connect books with the right audience!

Here are four trends from ALA 2026—and how AdBiblio can help publishers take advantage of them:

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One of the best parts about working with nonfiction titles is that there are so many ways to find the right readers. For Dangerous, Dirty, Violent, and Young by Zayd Ayers Dohrn, we loved helping W.W. Norton reach political nonfiction readers, U.S. history buffs, current events enthusiasts, and more for this remarkable memoir.

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Early this month, I attended the U.S. Book Show in New York, where more than 700 publishing professionals came together to talk about the future of the book industry. It was my first time attending – and I’ll definitely be back! The sessions covered everything from AI and audience data to retail trends and changing reader habits, but there was one theme that seemed to pop up in a lot of conversations: discoverability. The challenge isn’t creating books—it’s helping the people most likely to love them actually find them. Here are my four main takeaways, and how AdBiblio fits into the mix.

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June is just around the corner, bringing with it two important cultural moments for readers and publishers alike: Pride Month and Juneteenth. As conversations around representation, visibility, and book bans continue to grow, inclusive advertising strategies matter more than ever.

Here’s how AdBiblio can help you connect with these highly engaged communities — including new and unique opportunities!

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BookCon returned this year after a seven-year break—and for me, it was a first! With roughly 25,000 attendees, the energy was loud, packed, and buzzing with excitement. But underneath that energy, something felt… off. Alongside the enthusiasm, there was a noticeable air of frustration and tension. Still, despite the chaotic vibe, it felt great to be around my fellow readers!

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Book bans are changing what readers can access across schools, libraries, and communities everywhere. And when access is restricted, discovery becomes even more important. At AdBiblio, we believe supporting the freedom to read also means helping the right books reach the right audiences—especially where they’re being challenged most!

Here are five ways we can help:

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Need help with ad design? We’ve got you covered!
Below are video and banner examples from our design team. Ad design is included at no extra cost with all custom campaigns!

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Some debut fantasy novels are so detailed and epic, you’d never guess they’re a first book—and Shen Tao’s The Poet Empress is exactly that. We loved partnering with TOR to promote this stunning novel, which comes as a gorgeous deluxe edition that is a showstopper on any fantasy bookshelf (trust me, it looks amazing on mine!).

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Last year, we saw a rise in foot-traffic ad performance, and we’re excited to keep building on that in 2026. Below are some of the most impactful location-based opportunities where book publishers can connect with their audiences beyond the screen.

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Gilded Rage by Jacob Silverman is a fascinating look at Big Tech and just how messy things can get behind the scenes. The book dives deep into Silicon Valley’s major players — including Elon Musk— and the ripple effects their influence has on the world. We loved helping Bloomsbury connect this timely read with progressive nonfiction fans, techies, tech professionals, and more!

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