AdBiblio Case Study: A Piglet Named Mercy from Candlewick

You know why I love Kate DiCamillo so much? Not only is she an amazing writer, but so many of her books feature really cute animals. I mean, have you met a more lovable mouse than Despereaux? And then there’s Mercy Watson, the adorable porcine wonder, who we now get to meet as a little piglet! We were super excited to help Candlewick spread the word for DiCamillo’s A Piglet Named Mercy. 

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AdBiblio Case Study: Mighty Justice from Algonquin Books

Every once in a while, we are extra thrilled to advertise a book, not only because we love what we do, but because the story is one that needs to be shared. Mighty Justice is one of those stories. The memoir’s author, Dovey Johnson Roundtree, courageously fought for justice all her life, up until her death in 2018. And though her accomplishments were monumental, her name remains largely unknown. Mighty Justice, from Algonquin Books, brings her moving and important story to light.

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AdBiblio Case Study: Dog is Love from HMH

Do my dogs, Zola and Arnie, love me as much as I love them? Considering they follow me everywhere I go, I’m going to guess that they do. And now – with the fascinating new read Dog is Love by Clive D.L. Wynne PhD – I have more than just instinct, I have scientific proof! As massive animal lovers here at AdBiblio, we were thrilled to help Houghton Mifflin Harcourt spread the word about this pawsome debut about our furry best friends.

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AdBiblio Case Study: Hear Our Voices from Algonquin Books

Here at AdBiblio we’re all about promoting diverse titles and authors. So, we were super excited to help Algonquin Books (our neighbor here in NC!) with their recent Hear Our Voices campaign. Featuring nine titles from authors like Lisa Ko and Heather Abel, it’s a wonderful celebration of fiction written by diverse women. Tayari Jones, one of the featured authors and winner of the 2019 Women’s Prize for Fiction, says “We need women’s voices now, in these times, more than ever.” And we couldn’t agree more.

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AdBiblio Case Study: Piranhas Don’t Eat Bananas from Scholastic

Confession time: I have a slight obsession with Aaron Blabey. I mean, just check out some of his ridiculously adorable characters below. Not to mention his hysterical rhymes and wacky drawings are the best way to make bedtime reading so fun! So, I was thrilled when Scholastic came to us for help in promoting several of his books, including Piranhas Don’t Eat Bananas!

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AdBiblio Case Study: The Long Flight Home from Kensington

Welcome to part two! Last week, we shared how we helped Kensington promote reach mystery and thriller readers and Target shoppers for Paranoid by Lisa Jackson. This week, we’re taking a deep dive into The Long Flight Home by Alan Hlad. Using our niche targeting and unique reach, we were able to help Kensington reach fiction enthusiasts and WWII historical fiction readers in select cities.

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AdBiblio Case Study: Paranoid from Kensington

Whether it’s multi-layered targeting, A/B testing, or proximity reach, we’re always up to the challenge of a complex campaign! So when Kensington came to us with unique targeting for two of their titles, we were thrilled to help! Even more exciting, Kensington reported that book sales were strong while the campaign was running, and the sales momentum continued after the campaign finished!  That’s what we love to hear! Today we’re going to share how we helped Kensington reach niche readers in select cities for Paranoid by Lisa Jackson. And stay tuned for part two next week where we share more about The Long Flight Home by Alan Hlad!

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