AdBiblio Case Study: Enchanted New York from NYU Press

One of my favorite cities is New York City. Typically I’m there visiting with you lovely folks all throughout the year, but it’s been way too long since I’ve been back. I miss it so much! Luckily, we have books to transport us to our favorite places during this pandemic. Kevin Dann’s Enchanted New York: A Journey along Broadway through Manhattan’s Magical Past is the perfect escape. We were thrilled to help NYU Press with this mystical read!

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AdBiblio Holiday Targeting

Tis the season to sell some books!

Take a look at the many different ways we can find your readers during the holiday season. And don’t forget – we’re doing 1 day turnarounds at no extra cost for any campaign booked before the end of the year, so there’s plenty of time to catch those last minute shoppers!

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AdBiblio Case Study: Forget Me Nat from Scholastic

If there’s one year in my life I’d rather not relive, it would have to be seventh grade. I think my mom would agree. Oh, the drama. Middle school certainly isn’t smooth sailing, but thankfully we’ve got incredible books to help tweens build their confidence and survive those awkward years. One of our favorites: The Nat Enough series from New York Times bestselling author Maria Scrivan! We were thrilled to help Scholastic promote the second novel in the series, Forget Me Nat, to parents of middle schoolers everywhere!

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AdBiblio Case Study: Summer Memoirs from Algonquin Books

Welcome to part two! I recently shared how we helped Algonquin Books find ideal readers for their featured fiction campaign. Now, it’s time to change gears and talk nonfiction! In addition to the summer fiction, we also helped Algonquin Books reach niche readers for three of their unforgettable memoirs. Each of these stories will make you simultaneously laugh, cry and think deeply.

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AdBiblio Case Study: Summer Fiction with Algonquin Books

Algonquin Books is known for their smart literary reads, and they continue to be a driving force of their slogan, “Books for a Well-Read Life”! This past August, they reached out to us for help in promoting several fiction and memoir titles for their Summer 2020 with Algonquin Books campaign – and we were so happy to help make this happen! In a two part series, I’ll be highlighting how we reached niche avid readers over two campaigns to promote so many of their wonderful titles (we love giving multiple books some love!).

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AdBiblio Case Study: The Fortress from Erewhon Books!

Introducing Erewhon Books!

Erewhon Books is a new independent publisher focusing on novel-length works of speculative fiction: science fiction, fantasy, and related genres. These books explore and investigate society, poke at social norms, and celebrate the unique, diverse, and underrepresented identities and communities of the world we live in, all through the lens of entertaining, thought-provoking, and risk-taking speculative fiction. We were so excited to help spread the word not only about Erewhon themselves, but their very first release – The Fortress by S.A. Jones.

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AdBiblio Case Study: Kim Jiyoung, 1982 from W.W. Norton

Here at AdBiblio, we truly believe books have the power to change the world. Kim Jiyoung, Born 1982 by Cho Nam-Joo is definitely no exception. This fierce international bestseller launched Korea’s new feminist movement and over a million copies have been sold in nineteen countries. We were thrilled to help W.W. Norton spread the word about this powerhouse novel.

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Literary Links: Antiracist Reads

We stand in solidarity with the black community against racism, injustice, and inequity. We all must stand up, demand change, and speak the inarguable truth that Black Lives Matter. We have so much work to do, and books are a good place to start – to educate ourselves and others, and to support and amplify Black voices, as well as Black-owned businesses. Below are some helpful links we wanted to share.

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AdBiblio Case Study: Why We Swim from Algonquin Books

Summer is nearly here and I can’t wait to be near water again. I love everything about it – swimming laps, jumping into the ocean, kayaking down rivers – you name it! (except lakes. there’s just something about swimming in lakes that creeps me out!). Author Bonnie Tsui points out that humans, unlike other animals that are drawn to water, are not natural-born swimmers. We must be taught. Why? And why do we love it so much? Her new book, Why We Swim, takes a deep dive into this and so much more. We were thrilled to help Algonquin Books promote this unforgettable “love letter to water.”

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AdBiblio Case Study: Afterlife from Algonquin Books

In 1991, Julia Alvarez published her beloved debut, How the Garcia Girls Lost Their Accents. The bestselling YA novel gives a unique voice to four sisters as they grow up in two cultures.  In the 30 years since, Alvarez’s diverse writing has continued to be a powerful force in publishing, with collections ranging from novels and books for young readers to nonfiction and poetry collections. Her numerous awards include the Hispanic Heritage Award, the F. Scott Fitzgerald Award, and in 2013, the National Medal of Arts from President Obama. Now, she’s back with Afterlife – her very first adult novel in fifteen years. We were so excited to take part in promoting this incredible novel!

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