This month I’ve collected some of my favorite literary links! Read on for stories about a true space book, the mysterious ‘book ripper,’ the best literary memes, and a gone but not forgotten bookseller.
Category: Uncategorized
AdBiblio Case Study: Maybe You Should Talk to Someone from HMH
10 Jun, 2019
It’s time to take a seat on a comfy couch, reach for some tissues, and dive into Maybe You Should Talk to Someone: A Therapist, Her Therapist, and Our Lives Revealed. The Instant New York Times bestseller, written by Lori Gottlieb, takes us behind the scenes of what it’s like to be both the therapist and the patient. We were thrilled to help Houghton Mifflin Harcourt reach readers for this one of a kind memoir!
Mary Beth at BEA!
4 Jun, 2019
BEA is, undoubtably, one of my favorite events of the year. On the other hand, it’s my fiancee’s least favorite because he knows I will be curled up in bed reading for the entire month of June! I make no apologies – he knew what he signed up for.
Image source: Osprey Games
AdBiblio Case Study: Judge Dredd: The Cursed Earth from Bloomsbury
25 Apr, 2019
Yes, it is true we are the book ad specialists. BUT, I bet you didn’t know we can successfully advertise more than just books! Bloomsbury came to us in hopes of promoting their new expedition game, Judge Dredd: The Cursed Earth, from Osprey Games. Judge Dredd was originally a comic book character, and appears in a number of movie and video game adaptations. We love running Sci-Fi and Fantasy book campaigns, and were thrilled to take our talents and venture into the gaming world!
AdBiblio Case Study: P is for Pterodactyl from Sourcebooks
25 Mar, 2019
T is for Tsunami. K is for Knight. P is for Pterodactyl. WHY?! Our alphabet has a tendency to be completely bizarre. I was always a pretty decent speller (I mean, I won my 2nd grade spelling bee. Not to brag or anything.), but even these words would have me completely baffled. Luckily, a rapper and a computer programmer are here to help. Raj Halder (aka Lushlife) and Chris Carpenter have created the super adorable and hilarious kids’ book P is for Pterodactyl. We were so excited to help Sourcebooks reach parents, children’s book buyers, and more for what is being called “the worst alphabet book ever!”
AdBiblio Case Study: The Best American Poetry 2018 from Simon & Schuster
14 Nov, 2018
While browsing Bustle the other day, I came across this article: 8 Reasons to Give the Gift of Poetry This Season. As it points out, there’s so many reasons to love poetry: it’s timeless, deeply personal, offers perspective – and so much more! I’ve long been a fan of poetry, even if I grapple with the meaning behind some of them (but I guess that’s part of the fun!). So, I was super thrilled when Simon & Schuster came to us to help promote the 2018 edition of The Best American Poetry.
AdBiblio Case Study: Hope Never Dies: An Obama-Biden Mystery from Quirk Books
17 Sep, 2018
If there’s one bromance that has everyone talking, it’s between former President Barack Obama and Vice President Joe Biden. So much so that the POTUS bromance has come to be known as a “BROTUS”. And now – the duo have come together not just as our favorite memes, but to solve mysteries! Move over Watson and Holmes, Hope Never Dies: An Obama-Biden Mystery is now on bookshelves. Working with Quirk Books to help them promote this fun & humorous thriller has been nothing short of an absolute blast!
AdBiblio Case Study: Peg + Cat: The Eid al-Adha Adventure from Candlewick
30 Aug, 2018
Peg + Cat are back for another adventure! These adorably fun books about a young girl and her talking cat (spoiler alert) are based on the children’s book The Chicken Problem, which was published in 2012 by Billy Aronson and Jennifer Oxley. Since then, the series has become an Emmy Award-winning animated TV series. We were really excited to help Candlewick spread the word about the most recent book in the series, Peg + Cat: The Eid al-Adha Adventure!
AdBiblio Case Study: Field of Valor from Simon & Schuster
20 Aug, 2018
Held to the likes of “Brad Thor and the late, great Vince Flynn” (The Providence Journal), author Matthew Betley has created a name for himself in the world of covert thrillers. A former Marine for 10 years, his experiences in deployments to Djibouti after 9/11, and Fallujah, Iraq, laid the groundwork for his series, The Logan West Thrillers. For the newest in the series, Field of Valor, Simon and Schuster came to us for help in promoting the book trailer. We were super excited to be a part of this, especially because we love running video campaigns!
AdBiblio Case Study: How to Write an Autobiographical Novel from HMH
26 Jun, 2018
Alexander Chee is a well known name in the literary world . He’s the best-selling author of the novels The Queen of the Night and Edinburgh, and, as a novelist, has been described as “masterful” by Roxane Gay, “incendiary” by The New York Times, and “brilliant” by The Washington Post. Pretty solid resume! So, when HMH came to us for help in promoting his first collection of nonfiction, How to Write an Autobiographical Novel, we were beyond thrilled to help get the word out.
