Five Takeaways from ALA 2025—and How AdBiblio Fits into the Mix

I’m still recovering from the whirlwind that was ALA in Philly—and by recovering, I mean trying to make room for the stack of books I hauled home. Between chatting with librarians in long ARC lines, getting inspired by authors, and soaking up all the book buzz, it was a few jam-packed, bookish days. And while the fight for the freedom to read was front and center, the energy felt hopeful—like everyone was ready to roll up their sleeves and keep fighting. Here are five big takeaways—and how AdBiblio fits right into the mix!

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AdBiblio Case Study: For a Girl Becoming from Norton Young Readers

A beautiful picture book makes a meaningful gift for life’s big moments—whether it’s for a new mom stepping into motherhood or a graduate beginning a new chapter. We loved helping Norton Young Readers connect with Mother’s Day shoppers, graduation gift givers, and more for For a Girl Becoming, the stunning picture book by U.S. Poet Laureate Joy Harjo.

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AdBiblio Case Study: Eat the Ones You Love from Tor Books

Queer, floral, gothic horror. Oh, and MALLS. Remember those?! Eat the Ones You Love by Sarah Maria Griffin has it all, and we had a blast helping Tor connect this wonderfully weird novel with literary fiction lovers, horror fans, and queer readers alike. And the cover? We’re obsessed.

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Four AdBiblio Strategies for Self-Help Books

In today’s competitive self-help book market, connecting with the right audience is more crucial than ever. AdBiblio offers four powerful ad targeting strategies to ensure your self-help or personal development book finds the right readers: Foot Traffic, demographics and traits, relevant content, and carousel ads.

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Five Trends at NYCC 2024… and AdBiblio’s Strategies to Address Them

New York Comic Con is the most wonderful time of the year for me! I loved exploring books, meeting authors, and geeking out at the panels. This year’s event, which ran from October 17th to 20th, was the biggest I’ve seen in my ten years of attending NYCC. Here are my five key takeaways from the event and how AdBiblio is addressing these trends.

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AdBiblio Case Study: Pockets of Love from HarperCollins Children’s

Pockets of Love by Yamile Saied Méndez and Sara Palacios is a touching picture book that celebrates Hispanic Heritage Month and shows how food and memories connect us with lost loved ones. We were thrilled to help HarperCollins Children’s promote this beautiful story to Latinx parents, grandparents, picture book buyers, and more!

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Three AdBiblio Strategies for Halloween and Horror Books

It is, truly, the most wonderful time of the year (for me, at least!). If you’re planning to promote books featuring Halloween or Horror themes this October, here are three AdBiblio targeting strategies to connect with your ideal readers!

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AdBiblio Case Study: Caledonian Road from W.W. Norton

There’s just something about British aristocracy drama that hooks you, and Andrew O’Hagan’s new novel, Caledonian Road, does exactly that. Even Peter Morgan, the creator of The Crown and Frost/Nixon, raves about it, calling it “Dickens and Wolfe and Thackeray and Hogarth and Amis.” High praise! We loved helping W.W. Norton connect with literary fiction lovers, British lit fans, and more for O’Hagan’s latest page-turner.

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