Unless you’ve been living under a rock, you’re all too aware that 2024 is an election year. Of course, reaching news and politics junkies will be competitive this fall, but here are five ways AdBiblio can maximize your budget and target the most engaged audience of political news and book consumers:
FOOT TRAFFIC ADS
Using location-based ad software, Foot Traffic ads target real-time individuals or event attendees within a specified radius. These campaigns can also target people who have previously visited a location or event. Foot Traffic parameters can be as narrow as ten yards and as wide as 100 meters.
Here are some possibilities for displaying Foot Traffic ads to politically-engaged readers:
Audience: News & Politics book readers / News Junkies / Registered Republicans, Democrats, Independents, and Undecided Voters:
- who are in Chicago during the DNC convention
- shopping in Indie bookstores like Powell’s in Portland and The Strand in New York City
- who live in swing states like Arizona, Georgia, Michigan, Nevada, Pennsylvania and Wisconsin
- who are in Washington D.C.
DEMO AND TRAIT TARGETING:
With our niche demographics and traits targeting, we can reach specific audiences like:
- News / Politics readers and book buyers
- Nonfiction readers interested in News / Politics
- History book readers
- Political influencers and followers
- U.S. History / World History / Military History buffs
- Political activists
- Undecided Voters
- Registered Democrats / Republicans / Independents
- Readers of national publications like NPR, The Atlantic, NY Times, USA Today, Washington Post, etc.
- Political News junkies
- Local News junkies
- fans of Political Thrillers
- Strong interest in Ethical Journalism
- World News and Politics readers
- News and Politics podcast listeners
- and more!
CONTENT TARGETING
AdBiblio can target individuals who have an interest in News, U.S. Politics, and Current Affairs, as well as people reading online content that contains words and phrases relevant to political books.
AdBiblio can target readers who are interested in works by authors, journalists, and political figures like:
- Tim Alberta
- Fareed Zakaria
- Joe Scarborough
- Evan Osnos
- Dan Rather
- Anne Applebaum
- David McCullough
- Mitt Romney
- Bob Woodward
- McKay Coppins
- Joshua Green
- Rachel Maddow
- Michelle Obama
- Liz Cheney
- Hillary Clinton
- George Stephanopoulos
- Ron Chernow
- Annalee Newitz
- George Packer
- Ian Rosenberg
- Isabel Wilkerson
and more!
Share your book with those interested in media like:
- Fareed Zakaria GPS
- Face the Nation
- Fresh Air
- Veep
- The Politician
- Pod Save America
- Last Week Tonight with John Oliver
- Meet the Press
- Morning Joe
- Real Time with Bill Maher
- The Whole Story With Anderson Cooper
- PoliticsNation
- The NPR Politics Podcast
- and more!
Did you know? AdBiblio can also retarget readers who engage with your News / Politics ads across other entertainment sites and apps.
Reach people who are consuming articles that include words and phrases like:
- news and politics books
- books about politicians
- books on the U.S. economy
- books on politics
- read before you vote
- books on the U.S. government
- Kamala Harris
- presidential race
- voter guide
- election news
- books on The Supreme Court
- political fact check
- political bestsellers
- 2024 elections
- current affairs books
- political journalists
and more!
Reach book buyers while they’re reading about News and Politics on sites like:
- NPR
- NY Times
- MSNBC
- Politico
- The Root
- GQ
- CBS News
- NBC News
- ABC News
- The Guardian
- BBC
- Forbes
- MSN
- The Economist
- Fox News
- Chicago Tribune
- Boston Globe
- Newsweek
- The Nation
- and more!
CAROUSEL ADS
Get the most out of your advertising budget by promoting more than just one Current Affairs book or author! Our Carousel Ad lets you showcase multiple books or authors simultaneously. And the best part is that each frame directs viewers to its own product page, maximizing exposure for a variety of titles or writers.
Click here to read more about AdBiblio’s Carousel Ad.
PREMIUM BRANDING
Reach News & Politics enthusiasts EXCLUSIVELY on 50 premium sites like NY Times, Washington Post, Wall Street Journal, Vox, The Atlantic, NPR, and more!
If you’re ready to book a campaign related to News, Politics, and the 2024 Elections, reach out to Mary Beth at marybeth@adbiblio.com. Expect inventory to be competitive, so book now!
