A beautiful picture book makes a meaningful gift for life’s big moments—whether it’s for a new mom stepping into motherhood or a graduate beginning a new chapter. We loved helping Norton Young Readers connect with Mother’s Day shoppers, graduation gift givers, and more for For a Girl Becoming, the stunning picture book by U.S. Poet Laureate Joy Harjo.
With gorgeous illustrations by Adriana M. Garcia, For a Girl Becoming is a heartfelt celebration of a young girl’s journey from birth through life. It honors her deep ties to family, nature, ancestry, and community, reminding readers that becoming isn’t just about growing up—it’s about staying rooted in who you are and where you come from. As Kirkus Reviews (starred review) puts it, the book is “a stunningly illustrated, tender, and tenacious message―a boon to any bookshelf.”
The campaign included our banner ads and focused on reaching new parents, librarians, early educators, parents of young children, and Native American parents, grandparents, librarians, and early educators. On top of this, we included traits and behaviors like children’s and picture book buyers, those with a strong interest in Native American culture and history, parenting and children’s book influencers and followers, Mother’s Day and graduation gift shoppers, and poetry fans.
Comps included authors like Carole Lindstrom, Julie Flett, Cynthia Leitich Smith, Joseph Bruchac, Monique Gray Smith, David A. Robertson, Nicola I. Campbell, S. D. Nelson, Tasha Spillett-Sumner, and Kim Rogers. Keywords included terms and phrases like Joy Harjo, Indigenous picture books, Indigenous children’s books, picture books for Mother’s Day, Native American Mother’s Day gifts, lyrical picture books, bestselling children’s books, children’s gift guide, and more!
The ads resonated strongly with children’s book buyers who shop for books on Amazon (0.21% CTR), children’s book buyers who are shopping for Mother’s Day gifts (0.20% CTR), and parents of kids ages 4-6 who are browsing top-tier news and entertainment sites like NPR, NY Times, SF Gate, LA Times, and CNN (0.19% CTR). The ads ran on top sites including Indian Country Today, Growing Book by Book, The Guardian, Bustle, The Oklahoman, AZ Central, NPR, Slate, The Atlantic, Kids Activity Blog, and more!
If you’re looking for a meaningful and diverse picture book gift, you can grab your copy of For a Girl Becoming here! And if you’re ready for your next campaign, you know where to find me — marybeth@adbiblio.com.
