Pride Month is just around the corner! AdBiblio offers four powerful strategies for ad targeting: Foot Traffic, demographics and traits, relevant content, and (free!) video ads—to ensure your book stands out to LGBTQ+ readers!
FOOT TRAFFIC TARGETING
Using location-based ad software, Foot Traffic ads target real-time individuals or event attendees within a specified radius. These campaigns can also target people who have previously visited a location or event. Foot Traffic parameters can be as narrow as ten yards and as wide as 100 meters.
Here are some possibilities for displaying Foot Traffic ads to engage LGBTQ+ book readers:
- Shoppers at over 40+ Queer-owned and/or Queer-friendly bookstores like Under the Umbrella Bookstore in Salt Lake City, BookWoman in Austin, and Kramers in Washington, D.C.
- LGBTQ+ readers and supporters shopping in Barnes & Noble stores
- LGBTQ+ readers and supporters shopping in Indie bookstores like Powell’s in Portland and The Strand in New York City
- Progressive parents, teachers and librarians shopping in bookstores
- Gen Z / YA book buyers on college campuses who are LGBTQ+ readers / advocates
- Progressive readers in zip codes with a higher than average percentage of gay residents
DEMOGRAPHICS AND TRAITS TARGETING
With our niche demographics and traits targeting, we can reach specific audiences who identify as:
- Readers with a strong interest in LGBTQ+ media (content that centrally feature LGBTQ+ stories, characters, and creators)
- Pride Month merchandise shoppers
- Queer influencers and followers
- LGBTQ+ readers and supporters
- Book enthusiasts actively consuming queer content online
- Book buyers who donate to LGBTQ+ causes
- Readers who are celebrating Pride Month
- Progressive parents, teachers and librarians
- Feminist readers and book buyers
- Gen Z and YA book buyers who are LGBTQ+ readers and supporters & more!
CONTENT TARGETING
AdBiblio can target individuals who have an interest in similar authors and queer media, as well as people reading online content that contains words and phrases relevant to LGBT books.
AdBiblio can target readers who are interested in works by authors like:
- TJ Klune
- James Baldwin
- Adam Silvera
- Ocean Vuong
- Alison Cochrun
- Carmen Maria Machado
- Andrew Sean Greer
- Casey McQuiston
- Becky Albertalli
- André Aciman
- Alix E. Harrow
- Steven Rowley
- Samantha Shannon
- Torrey Peters
- Alice Oseman
- Jonathan Van Ness & more!
Share your book with those interested in TV shows, movies and podcasts like:
- Pose
- Queer Eye
- Euphoria
- Elite
- Heartstopper
- Schitt’s Creek
- Sex Education
- The Traitors
- RuPaul’s Drag Race
- Mid-Century Modern
- Food 4 Thot
- Making Gay History
- LGBTQ&A
- Very Delta
- Today in Gay
- Gaze at the National Parks
- Two Bi Guys
- Getting Curious with Jonathan Van Ness
Reach people who are consuming articles that include words and phrases like:
- LGBTQ+ books
- LGBTQ+ titles
- Queer reading guide
- Pride Month books
- Best books to read for Pride
- LGBTQ+ representation
- LGBTQ+ authors
- Sapphic romance
- Pride Month reading guide
- Gay fiction
- Gay romance
- Trans fiction
- books on the Trans experience
- Pride picture books
- Pride books for children
- Bisexual fiction
- Why Choose romance
- Queer authors and more!
Show your ad to readers on top sites like:
- Queerty
- Gayety
- Advocate
- Autostraddle
- PinkNews
- Salon
- Gay City News
- Pride
- LGBTQ Nation
- Out Magazine
- Them
- The Authentic Gay
- LGBTQ Reads
- Bravo TV
- Buzzfeed
- Into More
- No Straight News & more!
VIDEO ADS
Bring your Pride Month book to life with video! Along with the premium banners and native ads, AdBiblio now offers free video ad creation. Video continues to be one of our best-performing units, and we’re thrilled to include it at no additional cost for our clients. You can read all about specs and more here, and check out a recent example here!
If you’re ready to kickstart your Pride Month campaign, reach out to Mary Beth at marybeth@adbiblio.com. Availability for Foot Traffic ads are limited, so act fast!
