Burger King recently took advantage of proximity targeting for a genius ad scheme designed to troll their largest competitor. The promotion “works by geofencing McDonalds locations across the country,” Burger King said in a statement. “If a guest is inside one of these geofenced areas and has the new BK App on their device, the app will unlock the WHOPPER sandwich for a penny promotion.”
There’s one children’s book in particular that has stayed with me: R.L. Stine’s The Abominable Snowman of Pasadena. I can honestly say I think this is the only “horror book” I have ever read. I suppose it has stayed deep in my terrified 9 year old mind for so long that I haven’t picked up another one since! And while I may not be one to curl up at night and devour a scary story, I know plenty of people who love the genre. In honor of Halloween this month, we’re sharing ways we can help you reach horror readers!
I’m currently in a very Sci-Fi / Fantasy mood. Next week I’ll be heading to NYCC in my new “Never Forget Barb” Stranger Things T-Shirt (pictured below). I just started binging Maniac on Netflix (so weird, but so good). And this week I finished the magical YA debut Children of Blood and Bone!
Break out the sunscreen – summer is officially here! And while many beach goers are throwing the frisbee or tossing about in the waves, others (aka Mary Beth) are happiest lounging on the sand completely entranced in a book.
The time for promoting the best beach reads is now, and AdBiblio is here to help! Using advanced targeting and geofencing proximity technology, we serve your book ads to the perfect summer readers!
If there’s anything we love as much as books, it’s food (…and baby animals, of course – we’re not monsters). So it’s no surprise that we love promoting cookbooks! Delicious meals, creative recipes, and mouthwatering photos make cookbook advertising a good idea all year long, but summer’s abundant fresh produce and perfect grilling weather make this season especially enticing for home chefs.
Our powerful ad targeting technology makes it easy to identify the perfect summer cookbook audience, reaching people like:
Wondering how to reach book fanatics who are also sports fanatics? We’re here to let you in on a little secret… our team is awesome at this, because we are those people!
I mean, check out what Mary Beth’s up to when she manages to pull her nose out of a book:
Reaching fans of inspirational, spiritual, and religious books has never been easier. By drawing on the same principles that apply to book advertising campaigns of any genre, AdBiblio’s spiritual and inspirational book targeting finds the right readers in the right places at the right time. In our recent blog post about romance book advertising, I talked about the 5 pillars of book targeting: demographics, sites, traits, locations, and parallels. Spiritual and religious titles can leverage these same complementary approaches to identify optimal readers.
One of our favorite book advertising innovations here at AdBiblio is our proprietary Lexicon Targeting. Lexicon Targeting uses custom sets of words and phrases to identify uniquely relevant online content. When you’re promoting a niche book, particularly one that already has or appeals to a cohesive fan base, these word and phrase lists are an especially powerful way to zero in on topical articles and websites. Titles related to a popular book series, TV show, movie, comic, board game, or sports team are all prime candidates for Lexicon Targeting. Our team recently had a particularly fun time curating the set of words and phrases for a collection of Star Wars titles from ABRAMS.
With Valentine’s Day right around the corner, the AdBiblio team has love on the brain! And while we love helping promote titles from all genres, romance novels hold a special place in our hearts. Often overlooked by literary reviewers and publications, romance is nonetheless one of the top-selling genres year after year. Romance books also tend to feature some of the cleverest titles, the steamiest cover art, and let’s be honest: in what other genre could we get away with using the call-to-action text “Mount Up”?