2023 Book Advertising Trends

As we kick off a brand new year, we’re also looking back at trends and learnings from 2022 that we can carry forward into 2023. These are the 2023 book advertising trends we encourage publishers and authors to leverage for the strongest campaign performance:

Video Ads

PreRoll video campaigns have continued to prove their efficacy in 2022, and we fully expect this trend to carry into 2023 and beyond. With a whopping 0.60% benchmark CTR, we can see just how much readers love to connect with video campaigns. And if you’re holding back due to a lack of video creative, let our in-house design team help! Video creative design starts at $1.5k and is well worth the investment if you’re trying to drive the highest possible CTRs.

2023 is also a perfect time to start thinking of video beyond desktop and mobile devices. Connected TV ads get your book directly on the biggest screen in the house. CTV ads run across streaming channels including Hulu, Amazon Prime, The CW, Sling, Disney, CBS, ABC, SyFy, FOX, Tubi, Crackle, and more!

Proximity Targeting

Proximity targeting reaches your readers in real-time, in the real world. And there are no limitations on the kinds of locations we can reach for you: from bookstores and libraries to comic cons and literary events to sports stadiums to travel hubs to wherever else your readers like to go.

During previous years of COVID lockdowns, real-world targeting wasn’t always the most effective strategy. However, as we saw things slowly begin to open back up over the course of 2022, we saw increasingly strong performances from our proximity campaigns. Going into 2023 we’re encouraging book advertisers to bring this type of targeting back into your regular media plans. With recent ads regularly outperforming our benchmark of 0.18% CTR, you can expect strong performance!

Diverse Audiences

Readers are hungry for stories that they can see themselves represented in. From BIPOC to LGBTQ+, we’ve been thrilled to see more titles published that appeal directly to these underrepresented groups. AdBiblio’s niche demographic targeting can help you reach audiences like:

  • BIPOC, Black, and African American readers
  • Native American readers
  • Latinx readers
  • LGBTQ+ readers
  • Muslim readers
  • activists
  • strong interest in Black History
  • immigration rights activists
  • strong interest in social justice & civil rights
  • LGBTQ+ cause donors
  • Spanish or other language speakers
  • strong interest in gender studies
  • & more!

Want more insights into how you can leverage these 2023 book advertising trends in your next campaign? Drop Mary Beth a note at marybeth@adbiblio.com!


Learn more about diverse targeting for Black History Month here.

‘Tis the Season for Holiday Proximity Ads & CTV!

Ho- ho- holiday book advertising! AdBiblio’s proximity ads & CTV packages are the most wonderful way to give your book some extra love this gift-giving season. We’ll help you reach shoppers at major retailers plus niche brick & mortar stores; people visiting holiday-specific shops and attractions; and viewers of all the best seasonal TV content. Read on to learn all about promoting your book for the holidays using proximity targeting & CTV ads!

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Proximity Ads for Comic Books & More

While Mary Beth is geeking out at New York Comic Con this week, the rest of the AdBiblio team is back at home trying to live vicariously through her updates & social media posts. Sometimes you just can’t be everywhere you want to be. But if you’re a comic book, graphic novel, or manga publisher, and the place you want to be is wherever your book buyers are, we’ve got the best solution for you! Proximity ads for comic books, manga & graphic novels put your titles right in front of exactly the right readers, in exactly the right places in the real world. Here’s how…

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Proximity Targeting for Fall Books

Sweater Weather, Spooky Season, and Pumpkin Spice are finally right around the corner! Fall calendars are filling up with school schedules, Halloween parties, fall sports, and outdoor activities. And for book publishers and authors, using location-based proximity targeting is the perfect way to reach readers with fall-focused titles while they’re out in the real world!

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AdBiblio Case Study: Joe Country from Soho Press

Several years ago my Dad got me into Foyle’s War, and so began my slight obsession with British detectives. I’ve watch them all: Broadchurch, Luther, Sherlock, and even dabbled in Midsomer Murders (google it.) So, I was thrilled when Soho Press came to us for help in spreading the word about British mystery and thriller novelist Mick Herron. He’s gaining popularity here in the States, and we loved helping promote Joe Country –the sixth book in his Slough House series! 

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Proximity Targeting: Trolling the Competition

Burger King recently took advantage of proximity targeting for a genius ad scheme designed to troll their largest competitor. The promotion “works by geofencing McDonalds locations across the country,” Burger King said in a statement. “If a guest is inside one of these geofenced areas and has the new BK App on their device, the app will unlock the WHOPPER sandwich for a penny promotion.”

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Happy Halloween: Reach Horror Readers!

There’s one children’s book in particular that has stayed with me: R.L. Stine’s  The Abominable Snowman of Pasadena. I can honestly say I think this is the only “horror book” I have ever read. I suppose it has stayed deep in my terrified 9 year old mind for so long that I haven’t picked up another one since! And while I may not be one to curl up at night and devour a scary story, I know plenty of people who love the genre. In honor of Halloween this month, we’re sharing ways we can help you reach horror readers! 

 

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Reach Sci-Fi / Fantasy fans & Comic book enthusiasts!

I’m currently in a very Sci-Fi / Fantasy mood. Next week I’ll be heading to NYCC in my new “Never Forget Barb” Stranger Things T-Shirt (pictured below). I just started binging Maniac on Netflix (so weird, but so good). And this week I finished the magical YA debut Children of Blood and Bone!

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Reach beach readers with the perfect beach reads!

Break out the sunscreen – summer is officially here! And while many beach goers are throwing the frisbee or tossing about in the waves, others (aka Mary Beth) are happiest lounging on the sand completely entranced in a book.

The time for promoting the best beach reads is now, and AdBiblio is here to help! Using advanced targeting and geofencing proximity technology, we serve your book ads to the perfect summer readers!

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