Got last minute budget for books during Pride Month? AdBiblio offers three powerful strategies for ad targeting: Foot Traffic, demographics and traits, and relevant content—to ensure your book reaches LGBTQ+ readers!
3 Powerful Ways to Reach Grandparents
If you have a children’s book to promote, targeting grandparents is a great way to expand your pool of potential readers and book buyers. Here are the top 3 ways AdBiblio can help you reach grandparents:
March Madness Book Advertising
With the SuperBowl behind us, the sporting world is rolling full steam ahead into March Madness. The annual basketball tournament demands the attention of millions of college basketball fans every year. As a result it provides an amazing opportunity for publishers to advertise – and it won’t cost you $7 Million for a 30 second ad!
PLANT Ahead to Target Gardening Book Fanatics This Spring
According to recent statistics, about 55% of U.S. households participate in some form of gardening, which translates to roughly 71.5 million gardening households, or 185.9 million people nationwide. Wow! Since the pandemic, gardening as a hobby has experienced a real growth spurt, especially amongst younger generations.
Here at AdBiblio, we can reach a massive group of green-thumbed page turners. If you have a gardening book to promote – whether fiction or nonfiction – here’s how we can help you dig into the most qualified readers:
2023 Book Advertising Trends
As we kick off a brand new year, we’re also looking back at trends and learnings from 2022 that we can carry forward into 2023. These are the 2023 book advertising trends we encourage publishers and authors to leverage for the strongest campaign performance:
4 AdBiblio Targeting Tactics to Reach Readers Who Are Honoring Black History Month
Using 4 key tactics (demographics, read-alikes, content, and keywords), AdBiblio targeting can help you reach readers who are interested in Black History content. Here’s how:
‘Tis the Season for Holiday Proximity Ads & CTV!
Ho- ho- holiday book advertising! AdBiblio’s proximity ads & CTV packages are the most wonderful way to give your book some extra love this gift-giving season. We’ll help you reach shoppers at major retailers plus niche brick & mortar stores; people visiting holiday-specific shops and attractions; and viewers of all the best seasonal TV content. Read on to learn all about promoting your book for the holidays using proximity targeting & CTV ads!
Proximity Ads for Comic Books & More
While Mary Beth is geeking out at New York Comic Con this week, the rest of the AdBiblio team is back at home trying to live vicariously through her updates & social media posts. Sometimes you just can’t be everywhere you want to be. But if you’re a comic book, graphic novel, or manga publisher, and the place you want to be is wherever your book buyers are, we’ve got the best solution for you! Proximity ads for comic books, manga & graphic novels put your titles right in front of exactly the right readers, in exactly the right places in the real world. Here’s how…
Proximity Targeting for Fall Books
Sweater Weather, Spooky Season, and Pumpkin Spice are finally right around the corner! Fall calendars are filling up with school schedules, Halloween parties, fall sports, and outdoor activities. And for book publishers and authors, using location-based proximity targeting is the perfect way to reach readers with fall-focused titles while they’re out in the real world!
AdBiblio Case Study: Joe Country from Soho Press
Several years ago my Dad got me into Foyle’s War, and so began my slight obsession with British detectives. I’ve watch them all: Broadchurch, Luther, Sherlock, and even dabbled in Midsomer Murders (google it.) So, I was thrilled when Soho Press came to us for help in spreading the word about British mystery and thriller novelist Mick Herron. He’s gaining popularity here in the States, and we loved helping promote Joe Country –the sixth book in his Slough House series!