AdBiblio offers four powerful strategies for ad targeting: Foot Traffic, demographics and traits, relevant content, and carousel ads—to ensure your books are front and center for Juneteenth!
FOOT TRAFFIC TARGETING
Using location-based ad software, Foot Traffic ads target real-time individuals or event attendees within a specified radius. These campaigns can also target people who have previously visited a location or event. Foot Traffic parameters can be as narrow as ten yards and as wide as 100 meters.
Here are some possibilities for displaying Foot Traffic ads to engage Juneteenth book buyers:
- Avid readers and book buyers shopping at 100+ Black owned bookstores like For Keeps Bookstore in Atlanta, The Noir Bookshop in St. Louis, and Adanne in Brooklyn
- Visitors in museums such as the National Museum of African American History and Culture in Washington, D.C., the African American Museum in Philadelphia, and the DuSable Black History Museum and Education Center in Chicago
- Black readers and book buyers in retailers like Barnes & Noble, Target, Costco, etc.
- Progressive parents, librarians and teachers in elementary, middle and high schools
DEMOGRAPHICS AND TRAITS TARGETING
With our niche demographics and traits targeting, we can reach specific audiences who identify as:
- AdBiblio’s proprietary read-alikes!
- Black influencers and followers – NEW!
- Black niche readers and book buyers
- Readers with a strong interest in Black culture and history
- Progressive parents / teachers / librarians / school librarians
- Readers with a strong interest in Oprah’s Book Club
- Black Lives Matter supporters
- Black parents and grandparents
and more!
CONTENT TARGETING
AdBiblio can target individuals who have an interest in similar authors and media, as well as people reading online content that contains words and phrases relevant to diverse books.
AdBiblio can target readers who are interested in adult books and authors like:
- Nathan Harris
- Octavia Butler
- Zora Neale Hurston
- Toni Morrison
- Saidiya Hartman
- Rinaldo Walcott
- James McBride
- Ibram X. Kendi
- Colson Whitehead
- James Baldwin
- Annette Gordon-Reed
and more!
AdBiblio can target readers who are interested in children’s and YA books and authors like:
- The Juneteenth Story: Celebrating the End of Slavery in the United States by Alliah L. Agostini
- The 1619 Project: Born on the Water by Nikole-Hannah Jones and Renée Watson
- The ABCs of Black History by Rio Cortez
- Jacqueline Woodson
- Amanda Gorman
- Kwame Alexander
- Renée Watson
- Angie Thomas
- Jason Reynolds
- Ibi Zoboi
and more!
Share your book with those interested in TV shows, movies and podcasts like:
- Selma
- 13th
- Atlanta
- Frederick Douglass: In Five Speeches
- Black Panther
- Miss Juneteenth
- The Color Purple
- Origin
- The Read
- For Colored Nerds
- Beyond Black History
- Black History Moments
- Be an Antiracist
and more!
Reach people who are consuming articles that include words and phrases like:
- Juneteenth reading guide
- Juneteenth children’s books
- Books that celebrate Black history
- The history of Juneteenth
- Children’s books to honor Juneteenth
- Black literature
- Well-Read Black Girl
- Black Boy Joy
- Juneteenth lesson plan
- YA books for Juneteenth
and more!
CAROUSEL ADS
Get the most out of your advertising budget by promoting more than just one Juneteenth book or author! Our Carousel Ad lets you showcase multiple books or authors simultaneously. And the best part is that each frame directs viewers to its own product page, maximizing exposure for a variety of titles or writers. You can read more about the Carousel Ad here.
